Senior Marketing Manager

The Senior Marketing Manager will be responsible for developing, implementing, and managing the organizations overall marketing strategy. This role oversees brand positioning, lead generation, digital marketing, campaign execution, and market communications to support business growth and enhance brand visibility. The incumbent will collaborate cross-functionally to ensure consistent messaging and impactful marketing initiatives.

Role & responsibilities

Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer needs, competitor activities, and emerging opportunities.
• Define annual marketing budgets and monitor spending to ensure ROI-driven initiatives.

Brand Management

• Strengthen and maintain brand identity across all communication channels.
• Oversee development of marketing collateral, creative assets, and brand guidelines.
• Ensure consistency in messaging, tone, and visual representation.

Digital Marketing

• Lead digital marketing initiatives, including SEO/SEM, website management, Google Ads, social media marketing, and email campaigns.
• Track and optimize performance across digital platforms to drive lead generation and engagement.
• Manage relationships with digital agencies and creative partners.

Campaign & Content Management

• Conceptualize and execute integrated marketing campaigns (online and offline).
• Develop content for social media, brochures, presentations, blogs, and corporate communications.
• Evaluate campaign performance and generate insights for future improvements.

Lead Generation & Sales Support

• Implement strategies to drive qualified leads and support sales conversions.
• Collaborate closely with the sales team to design promotional initiatives, events, and customer engagement programs.
• Track marketing-generated leads and report on performance metrics.

Event Marketing & PR

• Plan and manage events such as product launches, customer meets, exhibitions, and promotional activities.
• Maintain relationships with media partners, PR agencies, and industry associations.
• Drive corporate communications and press releases when required.

Vendor & Stakeholder Management

• Coordinate with advertising agencies, print vendors, digital partners, and creative teams.
• Negotiate contracts, manage timelines, and ensure quality deliverables.
• Collaborate with internal teams including Sales, Operations, HR, and Finance.

Reporting & Analytics

• Track marketing KPIs and prepare periodic reports.
• Use analytics tools to measure effectiveness and optimize future initiatives.
• Present findings to senior management with data-backed recommendations.

Preferred candidate profile

• Bachelors degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
• 6 to 12 years of relevant marketing experience, ideally in real estate, construction or related sectors.
• Strong experience in digital marketing, brand management, and campaign execution.
• Proficiency in marketing tools (Google Analytics, CRM platforms, Meta Business Manager, etc.).
• Deep knowledge of real estate marketing fundamentals positioning, branding, lead funnels, customer journey, and micro-market economics.
• Strong digital marketing and analytics competency.
• Excellent communication, negotiation, and presentation skills.
• Ability to manage multiple projects, agencies, and timelines.
• Creativity with strong attention to detail and brand consistency.
• Stakeholder management across Sales, Site Teams, Consultants, and Business Leadership.