Marketing Manager

Key Responsibilities

1. Social Media & Digital Marketing

• Manage daily posting, content calendar, and engagement across social media platforms (Instagram, Facebook, LinkedIn, YouTube).
• Coordinate with creative and design teams for content assets.
• Support in planning and optimizing paid digital campaigns (Meta / Google).
• Track campaign analytics and prepare monthly performance reports.

2. Trade Marketing & BTL Activations

• Plan and execute BTL promotions, cinema tie-ups, and experiential activations.
• Develop and manage trade marketing collaterals, POSM, and partner branding.
• Coordinate permissions, logistics, and vendor execution.
• Track ROI and post-campaign evaluation reports.

3. Design & Communication Development

• Prepare creative briefs for agencies and designers.
• Ensure brand consistency across all communication touchpoints.
• Support in copywriting, tagline ideation, and campaign messaging.

4. Photography & Video Content Coordination

• Plan, brief, and coordinate photoshoots or short-form video content for campaigns and social media.
• Manage editing timelines and approvals for reels, testimonials, and event coverage.
• Maintain an updated content library for marketing use.

5. Vendor & Agency Management

• Identify, onboard, and manage creative, event, and print vendors.
• Negotiate rates, track deliverables, and ensure timely execution.
• Maintain vendor performance and cost-efficiency reports.

6. Partnerships, Barters & Brand Alliances

• Identify collaboration and barter opportunities with brands, media, and institutions.
• Manage deliverables and ensure mutually beneficial outcomes.

7. Event & PR Support

• Assist in organizing media events, press interactions, and brand launches.
• Coordinate with PR agencies for story placements and coverage.

8. Reporting & Coordination

• Maintain a comprehensive tracker of all marketing activities.
• Prepare presentations, MIS, and reports for leadership reviews.
• Coordinate across internal teams to ensure campaign alignment.

Desired Skills & Competencies:

• Experience in

  movie marketing, trade marketing, or media activation

  preferred.
• Strong understanding of

  social media and digital marketing tools

  (Meta Business Suite, Google Ads, Canva, etc.).
• Good creative eye for design, content, and copy.
• Strong communication, coordination, and multitasking abilities.
• Proficient in

  MS PowerPoint, Excel, and reporting

  .

Excellent vendor and project management skills.