Marketing Manager FMCG-Food

****FMCG Exposure Mandatory

WHO ARE WE LOOKING FOR?

A well-rounded professional with 6 -7 years of core FMCG, D2C marketing experience. A creative thinker with analytical rigor, manage both digital and traditional channels, and have strong communication and organizational skills. Someone eager to grow with us and be an integral part of our growth journey.

RESPONSIBILITIES:

Marketing Strategy & Planning

• Execute annual strategic plans to increase market share, achieve targeted growth, and maintain the long-term health of the brand
• Identify opportunities for enhanced products and/or extensions to new customer segments
• Work with internal and external research teams to identify consumer trends, gather insights, and develop relevant concepts
• Support sales
• Monitor competition (acquisitions, pricing changes and new products and features)
• Plan, execute, and track performance of marketing campaigns across different channels

Campaigns & Communication

• Plan and execute ATL & BTL marketing strategies and communication plans for the brand
• Oversee and approve marketing materials, from website banners to hard copy brochures and other materials
• Develop in-store communication strategy (POS, promotions, loyalty programs)
• Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency and effective implementation across all touchpoints

Product Launches

• Execute product launches by taking ownership of through communication, pricing, consumer engagement, and brand-building opportunities

Digital Marketing:

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify opportunities to reach new market segments and expand market share

New Product Development

• Support new product development
• Assist in packaging inputs and pricing strategies

SKILLS AND REQUIREMENTS:

• 6 - 7 years of core FMCG experience in marketing, 12 years of prior sales experience is a bonus
• Digital marketing experience
• Masters degree in marketing, Business Administration, or related field
• Strong grasp of online and offline channels
• Creative thinker with strong analytical and problem-solving skills
• Excellent communication, time management, and organizational skills

  ole & responsibilities

Preferred candidate profile