Marketing Head

Job Summary

Marketing Head

Key Responsibilities

1. Strategic Planning & Leadership

• Develop and implement integrated marketing strategies aligned with business goals.
  
• Lead and mentor the marketing team (Digital, Social Media, CRM, Brand, ATL/BTL).
  
• Build and maintain the brand's positioning, messaging, and market presence.
  
• Conduct competitor and market analysis to identify growth opportunities.
  

2. Digital Marketing & Performance Management

• Drive digital campaigns across Google Ads, Meta Ads, SEO, ORM, and social platforms.
  
• Oversee website strategy, landing pages, content calendars, and lead funnels.
  
• Track and optimise campaign performance using analytics tools (Google Analytics, CRM dashboards, etc.).
  
• Manage online branding, reviews, and digital reputation.
  

3. Lead Generation & Customer Acquisition

• Plan and execute data-driven lead generation strategies.
  
• Work closely with sales teams to improve lead quality, conversion ratios, and CRM performance.
  
• Build marketing automation journeys for nurturing and engagement.
  

4. Brand Building & Communication

• Design brand guidelines, storytelling, marketing collateral, brochures, videos, and creatives.
  
• Manage relationships with agencies, vendors, content creators, and media partners.
  
• Oversee PR activities, influencer collaborations, events, and promotions.
  

5. Offline Marketing & Ground Activations

• Plan and execute ATL/BTL activities , including events, exhibitions, outdoor ads, and on-ground brand activations.
  
• Monitor budgets, vendor management, and quality control for offline marketing.
  

6. Cross-Functional Coordination

• Collaborate with sales, product, and leadership teams to ensure marketing alignment.
  
• Present periodic performance reports and insights to management.
  

Required Skills & Competencies

• Strong leadership and team management skills.
  
• Expertise in digital marketing, content strategy, and performance analytics.
  
• Creative thinking with strong storytelling ability.
  
• Excellent communication and presentation skills.
  
• Hands-on experience with marketing tools (Google Ads, Meta Ads Manager, CRM systems, SEO tools, automation platforms).
  
• Ability to manage budgets, vendors, and multiple projects simultaneously.
  

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
  
• 8 - 10 years of experience in marketing, with at least 3 - 5 years in a leadership role.
  
• Experience in Real Estate / FMCG / Consumer Goods / Tech / Services is preferred but not mandatory.