6 - 11 years

5 - 15 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Strategy and planning:

    Develop and implement comprehensive marketing strategies to promote hospital services and increase patient engagement.
  • Market research:

    Conduct market research to identify target audiences, patient needs, and market trends.
  • Content creation:

    Develop and manage marketing content, including press releases, newsletters, and other promotional materials.
  • Collaboration:

    Work closely with medical staff and other departments to ensure marketing messages are cohesive and aligned with overall hospital goals.
  • Performance analysis:

    Monitor and analyze the performance of marketing campaigns to measure effectiveness and make data-driven adjustments.
  • Budget management:

    Prepare and manage the marketing budget.
  • Public relations:

    Manage public relations activities and build relationships with the media and the community.
  • Events and outreach:

    Organize and participate in community outreach programs and events to enhance brand visibility.
  • Compliance:

    Ensure all marketing materials comply with healthcare marketing regulations

Preferred candidate profile

Marketing Manager, Public Relations Manager,

Minimum 5 years experience in Hospital marketing.Experience & Expertise

Proven track record in healthcare marketing, understanding the unique challenges and ethics of promoting medical services.

Government tie-up with Hospital Business Development & Liaison

Establishing and maintaining relationships with government bodies for schemes, empanelment, tenders, or corporate tie-ups (e.g., CGHS, ECHS, state health schemes)

Organise the Social activities related to Hospital facilities Community Relations& PR

Planning and executing events like health camps, awareness drives (e.g., World Heart Day, Cancer Awareness), free check-ups, and public talks to showcase hospital expertise and facilities.

Organise the patient welfare programsPatient Engagement & Outreach

Developing initiatives to improve the patient experience, such as support groups, subsidized treatment programs for the needy, post-discharge follow-ups, or patient education workshops.

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Rohilkhand Medical College & Hospital (RMCH) logo
Rohilkhand Medical College & Hospital (RMCH)

Healthcare & Medical Education

Bareilly

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