Marketing Head

Role & responsibilities

• Strategy and planning:

  Develop and implement comprehensive marketing strategies to promote hospital services and increase patient engagement.

• Market research:

  Conduct market research to identify target audiences, patient needs, and market trends.

• Content creation:

  Develop and manage marketing content, including press releases, newsletters, and other promotional materials.

• Collaboration:

  Work closely with medical staff and other departments to ensure marketing messages are cohesive and aligned with overall hospital goals.

• Performance analysis:

  Monitor and analyze the performance of marketing campaigns to measure effectiveness and make data-driven adjustments.

• Budget management:

  Prepare and manage the marketing budget.

• Public relations:

  Manage public relations activities and build relationships with the media and the community.

• Events and outreach:

  Organize and participate in community outreach programs and events to enhance brand visibility.

• Compliance:

  Ensure all marketing materials comply with healthcare marketing regulations

Preferred candidate profile

Marketing Manager, Public Relations Manager,

Minimum 5 years experience in Hospital marketing.Experience & Expertise

Proven track record in healthcare marketing, understanding the unique challenges and ethics of promoting medical services.

Government tie-up with Hospital Business Development & Liaison

Establishing and maintaining relationships with government bodies for schemes, empanelment, tenders, or corporate tie-ups (e.g., CGHS, ECHS, state health schemes)

Organise the Social activities related to Hospital facilities Community Relations& PR

Planning and executing events like health camps, awareness drives (e.g., World Heart Day, Cancer Awareness), free check-ups, and public talks to showcase hospital expertise and facilities.

Organise the patient welfare programsPatient Engagement & Outreach

Developing initiatives to improve the patient experience, such as support groups, subsidized treatment programs for the needy, post-discharge follow-ups, or patient education workshops.