Marketing Head

ork Level

Core

Leadership

Industry Type

Function

Key Skills

Education

Education Other:

Note: This is a requirement for one of the Workassist Hiring Partner.

Primary Responsibility:

The Head-Marketing will be responsible for defining and executing the overall marketing strategy for Bank products across retail, digital, credit, savings and lending products. This includes brand building, acquisition marketing, product marketing, channel marketing, digital/omni-channel initiatives, and analytics to drive growth, profitability and customer engagement for the bank.

Key Responsibilities:

1. Develop and implement the marketing vision, positioning and brand architecture for brand, ensuring alignment with corporate strategy and values.
2. Lead the annual marketing plan: set objectives, budgets, forecasting, ROI targets and ensure accountability across the marketing team.
3. Oversee customer acquisition campaigns (paid, owned, earned media): digital (SEM/SEO, social, performance marketing), offline (print, outdoor, events), partnership marketing and branches.
4. Drive product-marketing strategy: work with product teams for new launches (savings, current accounts, cards, loans), identify target segments, value proposition, competitive differentiation, pricing communication, go-to-market roll-out.
5. Build and optimize omni-channel customer journey experience: digital onboarding, mobile app engagement, website conversion, branch leads, CRM/funnel. Manage brand communication & reputation: advertising, PR, corporate communications, internal communications, brand monitoring.
6. Leverage marketing analytics and insights: segmentation, customer lifetime value, campaign performance metrics, customer behaviour data, attribution modelling.
7. Lead and mentor the marketing organisation: set up required structure (digital marketing, creative & content, media planning & buying, agency management, analytics & insight), build talent and capability.
8. Collaborate with sales, product, operations, risk and compliance functions to ensure marketing activities are compliant, measurable and drive business outcomes.
9. Manage marketing budget and optimise spend across channels; ensure efficient use of resources and maximum return on investment.
10. Drive innovation in marketing: explore emerging channels (influencer, alternate media), new partnerships, fintech collaborations, personalization at scale.

Core Skills & Experience:

1. MBA (Marketing) or equivalent; preferably with a strong business/financial services background.
2. 12-15+ years of progressive marketing experience, ideally 5+ years in a senior leadership role in banking/financial services or large consumer-brands.
3. Deep understanding of financial services/banking products (retail & digital), customer acquisition & retention dynamics in India.
4. Proven track record of building brands, managing large-scale marketing campaigns across digital + offline channels, driving business growth through marketing.
5. Strong analytical orientation: comfortable with data, dashboards, performance metrics, ROI modelling and decision-making based on insights.
6. Digital marketing fluency: e-commerce, mobile app engagement, social media strategy, performance marketing, user acquisition & retention metrics.
7. Excellent leadership, stakeholder management and communication skills: ability to collaborate with C-suite, product, operations, branch network.
8. Experience managing significant budgets, multi-agency relationships, cross-functional teams and leading change.
9. Knowledge of regulatory environment in banking marketing (RBI guidelines, data protection, fair practice code) is desirable.

Company Description

Workassist is an online recruitment and employment solution platform based in Lucknow, India. We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries. With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.

We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide. Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.

For a seamless job search experience, visit our website: https://bit.ly/3QBfBU2

(Note: There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!