Marketing Head

Role Overview: As a Marketing Head in the F&B industry based in Bangalore, you will play a crucial role in leading the marketing strategy of the company. Your primary responsibility will be to develop and execute comprehensive marketing plans to enhance brand visibility, drive customer engagement, and contribute to business growth. To excel in this role, you must possess a deep understanding of the F&B industry, consumer behavior, digital marketing, and brand strategy. Key Responsibilities: - Develop and implement end-to-end marketing strategies to boost brand visibility and support business growth. - Lead brand positioning, communication, and storytelling through various digital and offline channels. - Drive consumer engagement by executing targeted campaigns, loyalty programs, and innovative activations. - Oversee digital marketing efforts, social media presence, influencer collaborations, and content marketing. - Plan and execute both ATL & BTL marketing initiatives, such as advertising, PR activities, and events. - Conduct thorough market research and competitor analysis to identify trends and capitalize on growth opportunities. - Collaborate closely with the sales and operations teams to optimize promotions and pricing strategies. - Manage the marketing budget effectively, ensuring resources are allocated in a cost-efficient manner. - Build and nurture a high-performing marketing team, encouraging creativity and strategic thinking among team members. Qualification Required: - A minimum of 10 years of experience in marketing, preferably within the F&B, hospitality, or consumer goods sector. - Demonstrated success in brand building, digital marketing, and fostering customer engagement. - Proficiency in social media management, performance marketing, and influencer collaborations. - Previous experience in handling both ATL & BTL marketing campaigns. - Strong analytical, communication, and leadership skills. - Ability to thrive in a fast-paced and competitive market environment. This role offers an exciting opportunity for a dedicated marketing leader to drive innovation and establish a prominent brand presence within the F&B industry.,