158 Consumer Behavior Jobs

As a Neuromarketing Specialist at our company, you will be responsible for analyzing customer subconscious perceptions related to wellness, nutrition, and health products. Your role involves identifying emotional and psychological triggers that influence purchasing decisions. Using techniques such as eye tracking, facial coding, and biometrics, you will conduct neuromarketing experiments to evaluate various aspects like ad creatives, packaging, websites, and social media content. Your keen insights will help in identifying attention-capturing elements, emotional engagement factors, and trust-building components. Based on neural responses, you will recommend improvements to product labels, color schemes, typography, and layouts to enhance visual appeal and recall. Collaborating with creative and content teams, you will develop emotionally resonant ads and messaging that resonate with consumers at a subconscious level. Furthermore, you will utilize neuroscience data to guide storytelling elements such as music, visuals, and pacing, ensuring that tone, empathy, and timing significantly impact subconscious buyer decisions. By segmenting buyers based on mindset, motivation, and cognitive patterns using neuro-psychographic data, you will tailor offers, content, and communication strategies accordingly. Tracking metrics like attention, emotion, memory recall, and sales uplift post neuromarketing interventions will be crucial. Presenting your findings to leadership through actionable reports and dashboards, you will also coordinate with consultants, labs, or vendors for advanced studies while maintaining scientific integrity, reliability, and business relevance in all neuromarketing practices. Ethically applying brain-based strategies with transparency and consent, your focus will always be on prioritizing trust, well-being, and long-term value creation in all marketing initiatives. Join us at Velozity Global Solutions, where our vision is to transform innovative ideas into reality with tech expertise, delivering industry-led mobility solutions with quality, satisfaction, and transparency. Be part of our journey towards empowering clients and businesses with cutting-edge technologies and creating new possibilities for the future.,

As a UI/UX Evaluator, you will be responsible for assessing the current website and application to enhance user experience. Your duties will include evaluating UI/UX aspects, compiling observations, and suggesting improvements. Additionally, you will benchmark other gaming and non-gaming applications to adopt best practices and enhance our offerings. You will analyze customer feedback received over the past year to pinpoint areas for UI/UX enhancements. By assessing user journeys and drop-offs on the website and application, you will identify user dissatisfaction points and strategize necessary communications to improve user experience. The ideal candidate should hold a Master's degree in Design and possess 2-4 years of experience in a UI/UX role, preferably in Consumer Tech or Gaming industries. Proficiency in Adobe tools such as Photoshop, Illustrator, InDesign, Premier Pro, and After Effects is required. A solid understanding of Design Thinking and Consumer Behavior is essential for this role. Moreover, you should be capable of designing user journeys based on self-study, existing data, and customer insights.,

As a Brand Manager at our company based in Calicut, you will play a crucial role in shaping the identity of MYOP Make Your Own Perfume. With 3-4 years of experience in brand management and a successful track record in brand building, we are excited to welcome you to our dynamic team. Your responsibilities will include developing and executing brand strategies that align with business objectives, conducting market research to understand consumer insights and trends, and ensuring a consistent and compelling brand presence in the fragrance industry. You will be responsible for supporting the planning, execution, and optimization of integrated marketing campaigns tailored specifically for the MYOP Make Your Own Perfume brand across various channels. Collaborating on creating compelling brand messaging and content, tracking brand performance, and working closely with internal and external teams are key aspects of this role. Key Responsibilities: - Brand Strategy & Development: Assist in developing and executing comprehensive brand strategies aligned with business objectives. Conduct market research to understand consumer insights, trends, and competitive landscapes. - Marketing Campaign Management: Support the planning, execution, and optimization of integrated marketing campaigns across various channels tailored for the MYOP brand. - Content & Messaging: Collaborate on creating brand messaging and content that resonates with the target audience and maintains brand consistency. - Performance Monitoring: Track and analyze brand performance using key metrics to provide actionable insights for strategy improvement. - Cross-Functional Collaboration: Work closely with sales, product development, creative teams, and external agencies to ensure cohesive brand communication and execution. - Budget Management: Assist in managing marketing budgets effectively for MYOP initiatives. - Market Analysis: Stay updated on industry trends, competitor activities, and consumer preferences to identify growth opportunities. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. - 3-4 years of experience in brand management or marketing, preferably in the beauty, cosmetics, or personal care industry. - Strong understanding of brand principles, consumer behavior, and marketing strategies. - Experience with digital marketing channels and basic SEO/SEM knowledge. - Excellent communication, interpersonal, and presentation skills. - Analytical mindset with the ability to interpret data and draw conclusions. - Creative thinking and problem-solving abilities in a consumer-facing brand context. - Ability to work independently and collaboratively. - Proficiency in English; knowledge of Malayalam is a plus. Benefits include ESI, PF, and Health Insurance.,

The Fashion Merchandiser position is a full-time on-site role located in Indore. As a Fashion Merchandiser, your primary responsibilities will include planning and sourcing fabric and trims, production planning, and closely collaborating with production lines and vendors to ensure timely deliveries. To excel in this role, you must possess strong negotiation and communication skills, along with the ability to work effectively in a fast-paced environment. A solid understanding of fashion trends and consumer behavior is essential, as well as previous experience in the retail or fashion industry. Ideally, you should hold a Bachelor's degree in Fashion Merchandising, Marketing, or a related field. Proficiency in Microsoft Excel and other relevant software will be beneficial for successfully carrying out the responsibilities of this role.,

As an Assistant Manager Social Media at Xiaomi India, you will be responsible for leading the social media strategy, enhancing brand presence, and driving engagement through unique storytelling across various platforms in India. Your role will involve developing and implementing tailored strategies, managing campaigns, and collaborating with cross-functional teams to align social media efforts with business goals. Your key responsibilities will include: - Developing and implementing a comprehensive strategy for each social media platform. - Driving brand storytelling, product launches, and campaigns for different consumer segments. - Utilizing insights to refine and evolve the social media strategy. - Leading content planning and calendar management to ensure a diverse mix of content types. - Collaborating with the creative team to design engaging content for the target audience. - Tracking and analyzing the performance of social campaigns to optimize content and strategy. - Working closely with various teams to align social media efforts with overall business objectives. - Monitoring, responding to, and engaging with followers to build a strong online community. The ideal candidate for this role will possess: - 4-6 years of hands-on experience in managing social media for reputed brands or agencies. - Proficiency in social media metrics, tools, and best practices. - Excellent communication, storytelling, and copywriting skills. - Experience in managing product or brand campaigns at scale. - Ability to handle multiple projects in a fast-paced environment. - Knowledge of performance marketing and digital advertising will be an advantage. - Experience in the technology or consumer electronics sector is desirable but not mandatory.,

The job is located in West Bengal and requires handling the region as a field job. The salary offered is up to Rs. 30,000 CTC per month with 6 working days and a notice period from immediate to 30 days. The ideal candidate should have 2 to 4 years of experience in B2B sales and the position is open only to male candidates. As a Marketing Support Associate, you will play a crucial role in assisting the marketing leadership team and Distributor by providing organizational and administrative support for various projects. Your responsibilities will include supporting the marketing director in implementing effective programs that meet company and client objectives. You will also be involved in executing marketing campaigns, promotions, and sales support activities to drive brand awareness, trial, and distribution. Your role will require you to collaborate with clients to plan and execute marketing campaigns aimed at brand building and lead generation. It is essential to align these campaigns with the company's overall goals and sales targets. Additionally, you will be responsible for measuring and analyzing the performance of marketing campaigns, contributing to lead-generation activities, and assisting in customer-acquisition efforts through sales enablement, media promotion, networking, trade shows, and events. The key skills required for this position include 2 to 4 years of experience in marketing, sales, or advertising, strong analytical and problem-solving abilities, understanding of the local market and consumer behavior, adherence to deadlines and budget guidelines, excellent communication and presentation skills, proven success in a fast-paced environment, and hands-on experience in campaign development and promotions. Ideally, you should hold a Bachelor's degree (or equivalent) in marketing, business, or a related field to be considered for this role.,

This is a full-time on-site role for an Associate/Assistant Professor of Marketing at Amity University located in Sahibzada Ajit Singh Nagar. The role involves conducting market research, analyzing consumer behavior, managing marketing initiatives, and contributing to research in the field of marketing. The ideal candidate should have a Ph.D. in Marketing or a related field and be UGC NET Qualified. A minimum of 8 years of experience in Marketing is required, along with expertise in Market Research and Consumer Behavior. Proficiency in Marketing Management and Marketing Strategy is essential, along with strong research abilities in the field of Marketing. Candidates should have experience in designing and implementing marketing campaigns, as well as excellent communication and presentation skills. Prior teaching experience at the university level is preferred for this role.,

As an Intern at our company, you will be responsible for developing, implementing, and executing marketing campaigns across various digital and traditional platforms. Your role will involve understanding and managing brand positioning, market trends, and consumer behavior to ensure effective campaign management across diverse media channels. Additionally, you will be expected to drive engagement and generate leads through targeted marketing strategies while building and enhancing brand awareness with a cohesive marketing approach. Our company, Mosachi, is dedicated to providing science-backed health foods and supplements that promote overall wellness. We prioritize high-quality, evidence-based products created through research and development to ensure effectiveness and safety. Our ingredients are carefully selected for their proven health benefits, reflecting our commitment to offering products that contribute to our customers" well-being.,

The company is looking for a highly motivated and experienced Consumer Insight/User Research professional to join their team at the India HQ in Noida. The chosen candidate will be responsible for leading primary research initiatives to gain actionable insights into consumer behavior, which will in turn drive strategic business decisions. The main focus will be on understanding the needs, preferences, and behaviors of mobile consumers in India. Key Responsibilities: - Leading and managing primary consumer research studies, such as surveys, focus groups, interviews, and ethnographic studies. - Conducting one-on-one consumer interviews, field visits, and consumer immersion sessions to acquire in-depth insights. - Designing, implementing, and analyzing qualitative and quantitative research methodologies. - Gathering relevant data from consumers using various research techniques to ensure reliability, validity, and actionability. - Collaborating with cross-functional teams to understand their information needs and provide valuable consumer insights to guide their strategies. - Analyzing and interpreting consumer data to provide reports and presentations with actionable insights. - Conducting secondary research to complement primary findings, including analysis of industry reports, market trends, and competitor insights. - Monitoring the consumer and market landscape to identify trends, shifts, and emerging opportunities for the company. - Working closely with marketing, product, and sales teams to communicate consumer insights and help them incorporate these findings into their decision-making processes. - Preparing and delivering comprehensive reports and presentations that convey complex insights clearly and effectively to senior leadership and key stakeholders. - Ideal candidates should have more than 5 years of experience and good team handling experience. Requirements: Education: - Bachelor's or Master's degree in Marketing, Business, Psychology, or a related field. Experience: - Minimum of 2-7 years of experience in consumer research, particularly in primary research (qualitative and quantitative). - Experience working with a research agency or consultancy is highly preferred. - Proven track record in managing and executing consumer insights projects, especially in the mobile or tech industry. Skills: - Strong knowledge of consumer behavior and research methodologies. - Proficiency in data analysis tools and software such as SPSS, Excel, Power BI, etc. - Excellent communication skills with the ability to present complex insights in an easily understandable way. - Strong project management skills to handle multiple research projects simultaneously. Language: - Fluency in English (both written and spoken) is required. Proficiency in Hindi or other regional languages is a plus.,

Ciklum is looking for a Domain Consultant to join our team full-time in India. We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts, and product owners, we engineer technology that redefines industries and shapes the way people live. As a Domain Consultant in the Retail and Consumer Goods sector, you will bring your expertise and experience to help our sales teams develop digital and technology solutions for major US retail and consumer goods enterprises. Your role involves understanding industry trends and challenges and designing tailored solution pitches. You will work closely with senior sales leaders and hunters to create and close opportunities in the sector. Responsibilities: Client Engagement and Advisory: - Engage with clients to understand their strategic goals, challenges, and specific needs within the retail and consumer goods sector - Provide expert advice on retail operations, supply chain management, merchandising, customer experience, and digital transformation - Develop and present comprehensive solutions and actionable recommendations to address client needs and drive business growth Solution Design and Implementation: - Design and develop tailored solutions to enhance clients" retail operations and consumer engagement - Lead the implementation of solutions, ensuring alignment with client objectives and timelines - Coordinate with cross-functional teams, including marketing, supply chain, IT, and customer service, to deliver integrated solutions Market and Industry Analysis: - Stay updated on industry trends, consumer behavior, and emerging technologies in the retail and consumer goods sector - Conduct market analysis and benchmarking to identify opportunities and threats for clients - Provide insights and thought leadership through whitepapers, presentations, and industry forums Requirements: - Bachelor's degree in Business Administration, Marketing, Supply Chain Management, or a related field. Advanced degree or professional certification (e.g., PMP, CSCP) is preferred - Minimum of 5-7 years of experience in the retail and consumer goods industry, with a focus on consulting or process roles - Combined experience in professional services and in-house within the target domain is a strong plus - Deep understanding of retail operations, consumer behavior, supply chain management, and digital transformation - Proven experience in solution design and implementation within the retail sector - Strong analytical and problem-solving skills, with the ability to think strategically and deliver innovative solutions - Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences - Ability to work independently and collaboratively in a fast-paced, dynamic environment Desirable: - Experience with retail technologies (e.g., e-commerce platforms, POS systems, CRM) and digital marketing strategies - Knowledge of sustainability practices and ethical sourcing in the consumer goods industry What's in it for you - Private Equity backed environment to foster growth and collaboration - Competitive compensation package - Build your career in a proven successful high-growth company with a unique service offering on the market - Variety of knowledge sharing, training, and self-development opportunities India is a strategic growth market for Ciklum. Be a part of a big story created right now. Let's grow our delivery center in India together! Boost your skills and knowledge: create and innovate with like-minded professionals all of that within a global company with a local spirit and start-up soul. Supported by Recognize Partners and expanding globally, we will engineer the experiences of tomorrow! Be bold, not bored! Experiences of tomorrow. Engineered together. Interested already We would love to get to know you! Submit your application. Can't wait to see you at Ciklum.,

The Executive Brand Management position at ASSA ABLOY Opening Solutions India Pvt Ltd in Mumbai falls under the Marketing department and reports to the Head of Marketing. This role does not have any supervisory responsibilities and does not manage any direct reports. The region of focus for this role is SAARC. As an Executive Brand Manager, your primary responsibility is to develop a consistent brand identity for the company and enhance its online presence. You will be tasked with overseeing marketing strategies to effectively engage customers and maintain a positive perception of the company and its products or services. Your duties will include developing content strategies, managing a content team, creating content for brand campaigns on social media or magazines, and ensuring brand consistency across different functions. Key Responsibilities: - Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals. - Oversee the creation and production of marketing materials while adhering to brand guidelines. - Coordinate external agencies and vendors for brand-related projects. - Develop strong relationships with key stakeholders and partners. - Plan and execute brand campaigns, events, promotions, and sponsorships to enhance brand visibility. - Proofread content, prepare project calendars, manage briefing documentation, and supervise external creative content providers. Skills Required: - Strong understanding of marketing principles, branding concepts, and consumer behavior. - Attention to detail and accuracy. - Professional time, cost, and deadline management. - Proven track record in managing and executing successful brand campaigns. - Creative thinking and problem-solving skills. Education & Experience: - Bachelor's or Master's Degree in Marketing or related field. - 4-6 years of experience in brand management, campaign planning, and execution. - Preferably from a B2C industry or marketing agencies. Additional Information: - Flexibility in working hours and willingness to travel if required. Please note that this job description provides a general overview of the responsibilities associated with the Executive Brand Management role at ASSA ABLOY Opening Solutions India Pvt Ltd. Employees may be expected to perform additional duties as needed to support the organization's ongoing needs. Join us at ASSA ABLOY Group, the global leader in access solutions, where we value results over titles and backgrounds. We empower our employees to shape their careers around their goals, providing regular feedback, training, and development opportunities. Embrace diverse and inclusive teams with different perspectives and experiences to make a significant impact locally, regionally, or internationally.,

We are looking for a highly skilled and experienced Sales Marketing Manager to lead our healthcare and dermatology clinic team. The ideal candidate will have 2-4 years of experience in sales marketing, preferably in the healthcare industry. Roles and Responsibility Develop and implement effective sales strategies to achieve business objectives. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to launch new products and services. Build and maintain strong relationships with clients and stakeholders. Create and manage budgets to ensure efficient use of resources. Monitor and report on sales performance metrics to optimize results. Job Requirements Proven experience in sales marketing, preferably in the healthcare or dermatology industry. Strong understanding of market dynamics and consumer behavior. Excellent communication and interpersonal skills. Ability to work in a fast-paced environment and meet deadlines. Strong analytical and problem-solving skills. Experience with budget management and financial analysis.

National Head Sales Marketing: National Head - Sales and Marketing CMR Group is India's largest producer of Aluminium and zinc die-castingalloys. With 13 state-of-the-art manufacturing plants across the country, CMRhas become the preferred supplier for many of Indias largest automotiveindustry leaders. Since its inception in 2006, CMR has consistently outpacedcompetition by focusing on delivering superior value to its stakeholders. Thisvalue is driven by a strong commitment to technical advancements, qualityenhancement, sustainability, and people-centric practices. We believe inan " Employee First " philosophy, ensuring that ourpeople are at the core of our success. Our dedication to fostering an enrichingwork environment is reflected in our recognition as the 'Most PreferredPlace for Women to Work' and as one of the Top 25 Mid-SizedIndias Best Workplaces in Manufacturing for 2025 by GreatPlace to Work. As CMR continues to chart its growth trajectory, we remain committed toinnovation and excellence. We are always looking for enthusiastic and dynamicindividuals to join our team and contribute to our continued success. Job Type: Full-Time Position: Sales and Marketing- India Head Job Band: C/D Designation: GM /AVP /VP No. of Posts: 1 (One) Department: Sales and Marketing Reporting to: Director Qualifications: Essential Bachelor's degree in BusinessAdministration, Marketing, or a related field. Desired - MBA or equivalent is preferred. Experience: Proven track record of at least 15years in sales and marketing roles, with a minimum of 10 years in a leadershipposition. Strong understanding of the Indian market, consumer behavior, and competitive landscape. Excellent leadership, communication, and interpersonal skills. Demonstrated ability to develop and execute successful sales and marketing strategies. Proficiency in digital marketing tools, CRM systems, and analytics platforms. Ability to thrive in a fast-paced and dynamic environment. Job Description: We are seeking a dynamic and experienced Sales and MarketingHead to lead our sales and marketing efforts in India. The ideal candidate willbe responsible for developing and executing strategic plans to drive revenuegrowth, enhance brand visibility, and establish a strong market presence. Key Responsibilities: Strategic Planning: Develop and implement comprehensive sales and marketing strategies to achieve business objectives and revenue targets. Market Analysis: Conduct market research and analysis to identify opportunities, trends, and competitive landscape to drive informed decision-making. Team Leadership: Manage and mentor a high-performing sales and marketing team, fostering a collaborative and results-driven culture. Sales Management: Oversee sales operations, set targets, track performance, and ensure the effective execution of sales initiatives. Marketing Campaigns: Plan and execute marketing campaigns, including digital marketing, advertising, events, and promotions to enhance brand awareness and generate leads. Client Relations: Build and maintain strong relationships with key clients, partners, and stakeholders to drive business growth and customer satisfaction. Budget Management: Develop and manage budgets for sales and marketing activities, ensuring cost-effectiveness and return on investment. Reporting: Monitor and analyze sales and marketing performance metrics, preparing regular reports and presentations for senior management. Key Competency- Budget management Customerrelations Order Forecastingand planning Strongcommunication Negotiation andinterpersonal skills to build and maintain relationships with key customers. Should also beable to analyze sales data and market trends to identify new businessopportunities. Should also havestrong leadership skills to lead cross-functional teams and manage the salesprocess for key accounts. General Below 30-45Years. Should haveexperience in Sales and Marketing. Must haveexperience in working in Automobile sector Candidates shouldnot be frequent job changer. Notice Period-Joining period Max 30 Days. Preferable worked/ working exposure in Auto/Metal Companies. Location: Corporate Office: 7th Floor, Tower 2, L & T Business Park, 12/4 Delhi Mathura Road (Near Delhi Badarpur Border) Faridabad, Haryana, 121003

As a Prompt Engineer in the Artificial Intelligence (ACE) team at Digital Enterprise (DE) division, your role will involve creating, testing, and refining text prompts to guide AI models. It is crucial to ensure that these prompts are not only accurate but also engaging, aligning with company objectives and user requirements. Collaboration with content, product, and data teams will be essential to optimize prompt quality. Working closely with product teams, data scientists, and content creators, you will play a key role in ensuring that prompts are in line with business goals and user expectations. Your insights will be valuable in enhancing marketing campaigns, pricing strategies, and resource allocation. Monitoring prompt quality and performance, you will identify areas for improvement in prompt generation processes and implement enhancements to boost overall AI system effectiveness. This role requires taking full ownership of assigned projects and leveraging experience in Agile environments. Proficiency in analyzing complex data related to prompts, understanding market dynamics, consumer behavior, and product research are vital competencies. Additionally, familiarity with spreadsheets, databases, MS Office, and financial software applications is expected. Being well-versed in statistical technologies such as MATLAB and Python, along with hands-on experience in statistical analysis, will be advantageous. Strong presentation, reporting, and communication skills are essential to convey complex financial insights clearly. Effective communication and collaboration abilities are crucial for success in this role. Familiarity with project tracking tools like JIRA or equivalent is a plus.,

The role you will undertake involves leading the Digital Partner Commerce, Quick Commerce, B2B, Customer Service, and Sales Excellence teams to foster profitable and sustainable market share growth. Your responsibilities will include developing strategies and initiatives to enhance the brand and digital partner business within India. You will be required to manage and guide the aforementioned teams in India, analyze commercial opportunities with new partners, monitor competitors" activities, and recommend necessary actions based on factual analysis. Collaboration with the Partner Program team is essential to achieve overall business objectives for digital partners and determine the most suitable operating model per partner for long-term sustainable growth. You will be accountable for the channel P&L, setting budgets, devising joint business plans, and formulating trade investments in alignment with digital partner accounts. Additionally, you will identify areas for improving sales on digital partner accounts and develop initiatives to capitalize on those opportunities. Piloting new initiatives, leveraging analytics for performance testing, and enhancing key digital and B2B sales processes will also fall under your purview. Your role will necessitate 15+ years of professional experience in E-Commerce & Wholesale, preferably within the sport/retail sector. Strong leadership skills, a solid understanding of consumer behavior, and expertise in P&L management are imperative. You should possess industry knowledge in eCom, e-Marketplace, Pureplayers, and Wholesale, with the ability to lead diverse teams and implement strategies effectively. An innovative mindset, project management skills, and a proactive approach to change are qualities that will drive your success in this role. adidas upholds a culture of diversity, inclusiveness, and individual expression, and is committed to providing an equal opportunity workplace free of harassment or discrimination.,

You will be joining our team in Calicut as a Brand Manager, where your primary responsibility will be to shape the identity of MYOP Make Your Own Perfume. With 3-4 years of experience in brand management, you will play a key role in driving marketing initiatives and ensuring a consistent and compelling presence in the market. This is a great opportunity to make a significant impact in the personal fragrance industry and contribute to our continued success. Your key responsibilities will include assisting in developing and executing brand strategies that align with business objectives, conducting market research, managing marketing campaigns across various channels, creating compelling brand messaging, monitoring brand performance using key metrics, collaborating with cross-functional teams, managing marketing budgets, and analyzing market trends to identify new growth opportunities for MYOP Make Your Own Perfume. To qualify for this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, along with 3-4 years of experience in brand management or marketing, preferably in the D2C beauty, cosmetics, or personal care industry. You should possess a strong understanding of brand principles, consumer behavior, and marketing strategies, as well as experience with digital marketing channels and excellent communication skills. An analytical mindset, creative thinking, problem-solving abilities, and proficiency in English are also required. In return, we offer benefits such as ESI, PF, and Health Insurance. If you are passionate about brand management and have a proven track record in building and nurturing brands, we would love to hear from you!,

As a Brand Strategist for a new FMCG brand, you will play a crucial role in defining the essence and positioning of the brand in the market. Collaborating directly with the founder, you will be responsible for establishing the brand's identity, narrative, messaging framework, and cultural relevance. Your role goes beyond generating ideas; it requires bringing clarity, structure, and direction to every phase of the brand's evolution. Your primary objectives will include crafting the core brand strategy encompassing positioning, personality, style, and narrative. You will delve into understanding the target audience through behavioral and cultural insights, contribute to naming, identity direction, and brand architecture, and translate the brand strategy into actionable guidelines for packaging, digital presence, and marketing initiatives. Additionally, you will be involved in shaping the early go-to-market strategies, brand launches, retail formats, and enhancing customer experiences to ensure consistency and clarity across all touchpoints. To excel in this role, you should possess a minimum of 5-7 years of experience in brand development within freelance, agency, or consulting settings. A profound understanding of Indian consumer behavior and market trends is essential. Previous experience in working with FMCG, D2C, or lifestyle brands is preferred. You should demonstrate a strong grasp of go-to-market strategies, particularly with early-stage or challenger brands, and be capable of taking ownership of end-to-end brand development with minimal supervision. Your storytelling abilities, collaborative nature, and commitment to clarity will be instrumental in your success. A keen visual sensibility to collaborate effectively with designers and packaging teams is also desired.,

CoinSwitch Kuber is looking for Sr Brand Manager to join our dynamic team and embark on a rewarding career journey Conducting market research to understand consumer behavior, preferences, and trends, and using insights to inform brand strategy Developing and implementing marketing plans, including advertising, promotions, events, and digital marketing campaigns Collaborating with cross-functional teams, including product development, sales, and design, to ensure that all elements of the brand are aligned and consistent Building and maintaining strong relationships with key stakeholders, including customers, suppliers, and partners Monitoring and analyzing brand performance, including sales, market share, and customer feedback, and making recommendations for improvement Developing and managing brand budgets, and ensuring that marketing programs are delivered on time and within budget Ensuring that all brand communications are consistent and in line with brand guidelines, and working with agencies to develop creative concepts and execute advertising and promotional campaigns Excellent analytical and problem-solving skills, including the ability to analyze market data and make recommendations for improvement Excellent presentation and negotiation skills, including the ability to present complex information clearly and effectively Excellent communication and interpersonal skills

You are a skilled and proactive Marketing Manager with over 4 years of experience in successfully executing and overseeing ATL & BTL campaigns. Your expertise lies in developing and implementing integrated marketing strategies that resonate with consumer behavior and boost brand visibility, ultimately contributing to business growth. Your main responsibilities will include creating and carrying out comprehensive marketing plans encompassing ATL (TV, Radio, Print, Outdoor) and BTL (Events, Activations, In-store promotions, Direct Marketing) channels. You will collaborate closely with creative and media agencies to ensure the timely delivery of campaigns and work hand in hand with the sales team to align marketing initiatives with the company's goals. As a Marketing Manager, you will be in charge of managing marketing budgets effectively, tracking campaign performance, and providing detailed post-campaign analysis reports. Your role will also involve conducting market research and consumer insight studies to identify emerging trends and opportunities for the brand. Additionally, you will coordinate and supervise various BTL activities such as product launches, roadshows, mall activations, trade events, etc., while maintaining brand consistency across all communication platforms. You will take the lead in developing content and creative materials for marketing collaterals and advertising, as well as liaising with vendors and partners for promotional events and merchandise production. If you are ready to take on this challenging yet rewarding role, we invite you to apply for this full-time, permanent position located in person.,

As the VP/Associate Vice President (AVP) of Real Estate Sales, you will hold a senior leadership position within our organization, with a primary focus on driving sales strategy, managing sales teams, and achieving revenue targets. Your role will encompass a combination of strategic oversight and operational execution to ensure the success of our real estate sales initiatives. Reporting directly to the MD, you will play a pivotal role in shaping the sales direction of the company. Your responsibilities will include developing and implementing sales strategies to meet revenue targets, identifying new markets and growth opportunities, and collaborating with marketing, product, and leadership teams to align goals effectively. Additionally, you will be responsible for leading and mentoring a team of sales managers and executives, monitoring performance, setting targets, and organizing training and development programs to enhance the productivity of the sales team. Maintaining strong relationships with key clients and channel partners, handling negotiations, closing high-value deals, and representing the company at industry events and networking platforms will also be crucial aspects of your role. You will be expected to track KPIs, generate performance reports for senior management, optimize the sales process using CRM tools and analytics, and manage budgets and resource allocation for the sales department. Collaboration and coordination will be essential, as you work closely with marketing to generate leads and brand awareness, coordinate with legal and finance teams during deal closures, and collaborate with project and product teams to understand offerings. Your leadership and team management capabilities, strong negotiation and communication skills, deep understanding of the real estate market and consumer behavior, and ability to analyze data to make strategic decisions will be key assets in this role. The ideal candidate will have proven experience in real estate sales (typically 8-15 years), a Bachelor's degree (MBA preferred, especially in Sales/Marketing or Real Estate), and a track record of achieving sales revenue targets, maintaining high lead-to-conversion ratios, ensuring client retention and satisfaction, enhancing team productivity, and driving market expansion or penetration metrics. If you are ready to take on this challenging yet rewarding position and contribute to the success of our real estate organization, we invite you to apply and join our dynamic team. (Note: This job description has been generated based on the information provided and does not include specific company details or URLs.),

As an Assistant Brand Manager with up to 4 years of work experience, you will play a vital role in shaping the visual and communication identity of FNP.com. Your strategic thinking and creative flair will be crucial in maintaining a consistent brand image across various digital and physical platforms. Your key responsibilities will include: Brand Design & Imagery: You will be responsible for refining the visual language of FNP.com, ensuring consistency in design principles across all brand collaterals such as website, app, emailers, social media, and product packaging. You will lead the creation of design collaterals for various touchpoints including CLM, platform assets, and marketing ads in collaboration with internal teams and external agencies. Communication & Storytelling: You will develop and execute brand communication strategies across different media channels, maintaining a consistent brand voice that is quirky, emotional, relatable, and premium when necessary. Collaboration with content, CRM, and category teams will be essential to create emotionally resonant campaigns. Brand Visibility & Recall: Your focus will be on building and enhancing brand visibility and recall through distinctive campaigns and a consistent visual identity. Collaboration with PR, influencer, and paid media teams will be key to amplify the brand presence. Consumer-Backed Thinking: Understanding consumer behavior, occasion triggers, and shopping journeys will be crucial in informing your visual storytelling approach. You will identify opportunities to enhance user experience through memorable brand moments at every touchpoint. Overall, as an Assistant Brand Manager at FNP.com, you will be at the forefront of brand storytelling, design evolution, and communication strategies to create a lasting impact on consumers and drive performance outcomes.,

: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview As the GM/AVP Growth & Insights for Consumer Businesses, you will be instrumental in shaping and executing the strategic roadmap for revenue generation across Paytm's core UPI, Mobile Recharges, DTH, and Utility Bill Payments platforms. This is a high-impact role requiring a blend of strategic foresight, deep analytical rigor, and a proven ability to translate insights into tangible business outcomes. You will own the strategic narrative for consumer acquisition, engagement and monetization, identify significant growth opportunities, and drive cross-functional initiatives to enhance customer lifetime value and profitability. Key Responsibilities Strategic Vision & Roadmap Define and articulate the long-term consumer strategy for payments and other financial services, identifying key growth levers, market Deep Consumer & Market Insights Lead comprehensive analysis of consumer behavior, payment trends, competitive landscapes, and regulatory changes. Leverage data to uncover unmet needs and strategic white spaces for monetization. Product Incubation & Cross-Sell Spearhead the identification, evaluation, and incubation of new cross-sell products and services, including but not limited to lending, insurance, digital gold, goal-based savings, etc. . Customer Cohorting Develop and implement sophisticated customer cohorting and segmentation strategies using behavioral, demographic, and psychographic data. Drive the creation of hyper-personalized product recommendations and targeted offers to maximize conversion and engagement. Go-to-Market Leadership Oversee the strategic planning and successful execution of go-to-market initiatives for new monetization products and features, ensuring strong alignment and collaboration across product, engineering, marketing, and sales teams. Innovation & Alternatives Continuously explore emerging technologies, business models (e.g., Open Banking, Account Aggregator), and innovative alternatives to traditional monetization, ensuring Paytm remains at the forefront of digital financial services. Risk, Compliance & Governance Work closely with legal, compliance, and risk teams to ensure all strategic initiatives and new product launches adhere to regulatory frameworks and internal governance policies. Cross-Functional Influence & Leadership Act as a key thought leader and strategic advisor, influencing product roadmaps, business development efforts, and overall organizational priorities to achieve monetization goals. Desired Skills & Experience 10-12 years of progressive experience , with a mandatory strong blend of both top-tier consulting (e.g., Strategy Consulting, Digital Transformation) and industry experience (e.g., FinTech, Payments, E-commerce, Consumer Tech) . Proven track record in defining and executing large-scale monetization strategies for digital consumer products, ideally within the payments or financial services sector. Deep understanding of the Indian digital payments ecosystem (UPI, wallets), digital lending, insurance, investments, and related regulatory environments . Exceptional strategic thinking and problem-solving abilities, with a demonstrated capability to translate complex market dynamics and data into actionable, high-impact strategies. Strong analytical acumen, proficient in data-driven decision-making, customer segmentation, and advanced analytics.Outstanding leadership, communication, and interpersonal skills, with a proven ability to influence, collaborate, and drive consensus across diverse functional teams and at all levels of the organization. High degree of autonomy, entrepreneurial drive, and a results-oriented mindset. MBA from a premier institution is highly preferred. Why Join Paytm This is an unparalleled opportunity to lead strategic initiatives that will redefine consumer financial services in India. You will operate at the intersection of cutting-edge technology and massive consumer impact, shaping the future of how millions manage their finances. If you are a strategic visionary with a passion for driving growth and innovation in the digital payments space, we invite you to be a part of Paytm's transformative journey.

As a Market Research Analyst at our Digital Enterprise (DE) division's Analytics Centre of Excellence (ACE) in Gurgaon, you will be responsible for conducting comprehensive research using surveys, interviews, and data analysis tools. Your primary tasks will include gathering data on consumers, competitors, and market trends, interpreting these trends to derive actionable insights, and designing surveys to uncover prospective customers" preferences. With an educational background in Bachelor of Technology (B.Tech) or equivalent and 3-7 years of work experience, you will be expected to analyze statistical data to identify market trends and consumer demographics independently. Your role will require you to assess strategies, evaluate competition, and identify opportunities for optimization and growth. Collaboration with cross-functional teams to drive strategic decisions and working with software engineers to integrate AI/ML and Generative AI models into production systems will be essential aspects of your job. Additionally, you should have experience working in Agile environments and be proficient in using project tracking tools like JIRA or equivalent. To excel in this role, you must demonstrate working experience as a Market Research Analyst and possess knowledge of market dynamics, consumer behavior, and product research. Proficiency in spreadsheets, databases, MS Office, and financial software applications is crucial. Familiarity with statistical technologies such as MATLAB, Python, and hands-on experience with statistical analysis and packages are also preferred. Your outstanding presentation, reporting, and communication skills will be key in conveying complex financial insights clearly, along with strong collaboration abilities to work effectively within a team environment. If you are looking to take complete ownership of projects, leverage your analytical skills, and contribute to strategic decision-making through data-driven insights, this opportunity is perfect for you. Join us in driving innovation and growth through impactful market research and analysis.,

As a Creative Copywriter, you will be required to possess a good understanding of brands/markets in India, current advertising trends, consumer behavior, and related market insights to offer effective solutions to clients in collaboration with the creative team. Your role involves delivering tangible results to clients/brands through compelling copy that showcases exemplary strategy and creativity. Your ability to think creatively and come up with out-of-the-box ideas will be crucial in this role. You will be responsible for discussing the client's core message and target audience, as well as brainstorming visual and copy concepts with other members of the creative team. It is essential that you have an excellent command over the English language, with expertise in writing, editing, and proofreading. Your copywriting skills should be concise, attention-grabbing, and impactful in conveying the intended message effectively. In this role, you will be expected to think innovatively and actively contribute towards implementing ideas. Collaboration with the Art team on various projects is integral to the success of your work. The ability to work under tight deadlines and deliver high-quality content consistently is essential. You should also demonstrate a deep understanding of digital media and possess the creative flair to develop compelling campaign ideas across platforms such as Facebook and Twitter. This is a full-time, permanent position that offers health insurance benefits. The work schedule is during the day shift, and the work location is in person.,

We are looking for a highly motivated and experienced Growth Marketing Associate to join our team at SAADAA, an IT Services & Consulting company. The ideal candidate will have 1-4 years of experience in growth marketing. Roles and Responsibility Develop and execute comprehensive growth marketing strategies to drive business expansion. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to launch new products and services. Create engaging content and campaigns to increase brand awareness and customer acquisition. Monitor and report on key performance indicators to optimize marketing efforts. Stay up-to-date with industry developments and adjust marketing strategies accordingly. Job Requirements Proven experience in growth marketing or a related field. Strong understanding of digital marketing channels and platforms. Excellent communication and project management skills. Ability to work in a fast-paced environment and meet deadlines. Strong analytical and problem-solving skills. Experience with data analysis and interpretation to inform marketing decisions.