Marketing Head ( Retail Industry )

Marketing Head Retail Industry

Location: Chandigarh

Employment Type: Full-Time

Department: Marketing

Reports to:

Job Summary:

Marketing Head position demands a creative strategist for a retail brand.

The ideal candidate will be responsible for planning, implementing, and optimizing marketing initiatives that drive foot traffic, enhance brand awareness, and increase sales both in-store and online.

This role requires a strong understanding of retail trends, consumer behaviour, and digital marketing techniques.

Key Responsibilities:

• Strategic Planning:
• Develop and implement comprehensive marketing strategies aligned with the companys goals.
• Analyze market trends and competitor activities to identify opportunities and threats.
• Create comprehensive go-to-market plans for new product launches, campaigns, and brand initiatives.
• Campaign Management:
• Plan and oversee multi-channel campaigns including print, in-store, and event marketing.
• Coordinate seasonal and promotional campaigns to drive store traffic and sales.
• Brand Management:
• Maintain and enhance the brand identity across all customer touchpoints.
• Collaborate with creative and merchandising teams to ensure consistent messaging.
• Retail Collaboration:
• Work closely with store managers and retail operations to align marketing efforts with sales goals.
• Develop localized marketing plans to support store openings, events, and community engagement.
• Budget & Analytics:
• Manage the marketing budget efficiently, ensuring optimal ROI.
• Generate regular reports on campaign effectiveness, consumer trends, and sales impact.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.

• 6+ years of experience in marketing, preferably within the retail industry.

• Proven track record of successful campaign development and execution.

• Strong knowledge of digital marketing platforms and analytics tools.

• Excellent communication, leadership, and project management skills.

• Ability to thrive in a fast-paced, deadline-driven environment.

Preferred Skills:

• Experience with retail CRM and loyalty programs.
• Proficiency in tool.
• Strategy and creativity delivery on time.
• Creative mindset with an eye for visual merchandising and branding.
• Team building, Leadership.