Industry Marketing Lead - CMT Head

Golden Opportunities

15 - 20 years

35 - 37 Lacs

pune chennai bengaluru

Posted:8 hours ago| Platform:

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Skills Required

industry marketing marketing ecosystem campaign execution integrated marketing b2b marketing marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategic Leadership Act as the CMT (Communications, Media and Technology) ;industry marketing advisor to EMEA business and marketing stakeholders.
Define and prioritize marketing strategies aligned with vertical growth objectives.Lead the development and execution of integrated marketing plans and client campaigns
Campaign Execution Enablement Design and execute multi-geo multi-channel awareness and lead generation campaigns.
Develop persona profiles and client segmentation strategies.Create and activate client journeys through research, messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to measure campaign effectiveness and ROI
Partnerships Collaboration Design joint marketing initiatives with CMT technology alliance partners.
Collaborate across the Marketing ecosystem Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes Industry Marketing Expertise
Deep understanding of business and technology trends in CMT industry.10+ years of experience in B2B marketing, preferably in technology services.
Strong experience in using digital channels and platforms for awareness and demand gen activities.
Proven success in integrated marketing strategies that deliver measurable outcomes.
Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory
This position reports to the Senior Director and Head of Industry Marketing in EMEA and requires close collaboration with EMEA Field Marketing teams Have skill set in B2B marketing,Marketing ecosystem,Marketing strategies,Campaign effective

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