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3.0 - 7.0 years
0 Lacs
gwalior, madhya pradesh
On-site
As a Marketing Campaign Manager at CandorWorks, you will play a crucial role in planning, executing, and managing marketing campaigns to drive lead generation and conversion goals. Your responsibilities will involve overseeing integrated marketing efforts, implementing marketing automation strategies, and ensuring seamless campaign management. To excel in this role, you should have experience in Campaign Management and Lead Generation, along with proficiency in Marketing and Integrated Marketing. Skills in Marketing Automation will be essential, as well as possessing excellent project management and organizational abilities. Strong analytical and problem-solving skills are a must, along with the capacity to work collaboratively with cross-functional teams. Ideally, you should hold a Bachelor's degree in Marketing, Business, or a related field. Advanced degrees and certifications would be advantageous. Previous experience with B2B technology companies will be highly beneficial in this position. If you are seeking a challenging and rewarding opportunity to drive global reach and engagement for leading technology companies, CandorWorks welcomes your application for the Marketing Campaign Manager position in Pune.,
Posted 1 day ago
8.0 - 12.0 years
0 Lacs
pune, maharashtra
On-site
As a Regional Marketing Manager at Stantec, you will report directly to the VP, Marketing & Communications, Global, and provide marketing leadership, strategic expertise, and support to the India regional marketing team. Your role involves communicating and ensuring an understanding of the strategic direction for the team, their job functions, and the regions and business operating units they serve. You will collaborate with the VPMCG to develop and deliver the annual integrated marketing and business plan to achieve operational goals set forth by the Marketing, Communications, and Public Relations (MCPR) Leadership team. Leading a team of marketing professionals, both direct and indirect reports, you will work closely with the VPMCG and wider MCPR leadership to build strong relationships with key internal clients, identify project opportunities, and support the operational requirements of various MCPR teams within Stantec. Success in this role is measured by developing relationships with key clients, enhancing the team's reputation, and supporting business growth. Your responsibilities include team leadership, strategy development and implementation, system support, business development, brand management, and promotions. You will demonstrate teamwork with MCPR leadership and local India leadership, develop strategies for delivering high-quality services, and foster relationships with key stakeholders. Additionally, you will be responsible for recruiting, motivating, and providing leadership to a team of marketing and communication professionals, ensuring service levels are met or exceeded, and maintaining knowledge of administrative budget processes. To excel in this role, you should have a post-secondary degree or diploma in business, sales, marketing, or communications, along with a minimum of 8-10 years of progressive experience in a senior marketing role. A strong understanding of marketing, communications, pursuit process functions, and business development best practices is essential. You must possess excellent communication skills, problem-solving abilities, people management skills, and the capacity to work effectively both independently and within a team. Your commitment to client service, ability to adapt to change, and proficiency in desktop publishing software and presentation tools will be key to your success. As a Regional Marketing Manager at Stantec, you will play a crucial role in driving brand awareness, identifying market opportunities, and supporting the overall growth and success of the MCPR team in India.,
Posted 2 days ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
The ideal candidate should have 3 to 4 years of experience in a relevant field of work. You will be responsible for creating a team culture that emphasizes quality, trust, and superior specialist skill sets. Your role will involve fostering effective teamwork and relationships in the workplace while promoting an integrated mindset among key stakeholders. Your major responsibilities will include strategically planning quarterly and annual plans for your brands, planning and implementing integrated strategies for brands, and identifying opportunities to deliver award-winning work based on research and consumer understanding. You will also be tasked with establishing processes for cross-selling client services across the company and maintaining various trackers and strategy documents. In addition, you will need to conduct manpower mapping and salary budgeting for your team, identify opportunities for existing brands, develop PR opportunities, implement SOPs, and streamline communication functions. It will be your responsibility to distill observations from research, lead brand positioning activities, and develop innovative communication strategies in line with brand objectives. Furthermore, you will be required to audit services, challenge the status quo, identify processes and tools for improvement, and constantly think of innovative changes to drive value for clients. Your role will also involve exploring new market offerings and developing internal capabilities to incorporate those offerings effectively.,
Posted 3 days ago
10.0 - 15.0 years
10 - 15 Lacs
Hyderabad, Telangana, India
On-site
Job Summary: Create go-to market strategy for BU s Translate regional business development objectives into relevant field marketing with programs, activities, and initiatives, to achieve demand generation, funnel development and brand visibility outcomes Create and execute integrated marketing campaigns for new logo acquisition and Account Based Marketing Programs. Proven ability in running ABM programs. Strategize and execute full funnel activities, leading to revenues. Report outcomes of all demand gen programs and look at ways to improve them. Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc. Expertise in hubspot and Salesforce Support Head of Marketing in Ad-hoc tasks. Competencies: Self-driven with exceptional Marketing demand generation acumen Good interpersonal skills and strong collaboration skills needed, especially the ability to develop relationships Proven ability to manage multiple projects with competing deadlines needed, and demonstrated experience in executing events. Good with analytics.
Posted 4 days ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
You are seeking a dynamic and experienced Partner Marketing Senior Manager to join the team at Virtusa. This role requires a self-motivated, strategic thinker with a proven ability to build and maintain strong relationships with internal leaders across marketing, sales, technology practices, and external partners. The ideal candidate will have a deep understanding of the IT services industry, exceptional marketing skills, and a passion for driving demand. You will collaborate closely with Virtusa leaders and partners to understand their business goals, challenges, and opportunities, aligning marketing initiatives to support their objectives. Your responsibilities will include developing and executing integrated marketing plans and strategies for a portfolio of partners to drive their success and growth. This will involve organizing large and small events, webinars, content syndication, email campaigns, and telemarketing. You will act as the primary point of contact for all marketing-related activities with partners, building and maintaining strong, long-term relationships. Additionally, you will work with industry BU marketing leads to find opportunities for collaboration, manage budgets, and ensure marketing activities are executed within allocated resources. You will also coordinate with cross-functional teams to execute tactical components of campaigns flawlessly, including subject matter experts, writers, designers, and web designers. To be successful in this role, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA preferred. You should have 8+ years of experience in partner marketing, field marketing, or a related field within IT services. A proven track record of developing and executing successful marketing strategies and campaigns is essential. Strong analytical skills are required, along with the ability to interpret data and make data-driven decisions. Excellent communication and interpersonal skills are crucial for building and maintaining strong relationships with partners and internal teams. You should be able to work independently and as part of a team, managing multiple projects simultaneously in a fast-paced environment. A willingness to work evenings to overlap with U.S. mornings is necessary. An understanding of Partner Marketing Development Funds (MDF) is a big plus. Virtusa values teamwork, quality of life, professional and personal development. When you join Virtusa, you become part of a team of 30,000 people globally who care about your growth and seek to provide you with exciting projects, opportunities, and work with state-of-the-art technologies throughout your career. Virtusa values collaboration and the team environment of the company, providing a dynamic place for great minds to nurture new ideas and foster excellence.,
Posted 5 days ago
5.0 - 9.0 years
0 Lacs
noida, uttar pradesh
On-site
As an experienced Technology Marketer at LTIMindtree, you will be responsible for owning and driving Practice/Portfolio/Service Line marketing. You will play a crucial role in enabling the global markets team by providing appropriate communications, messaging, artifacts, and marketing plans. This high-energy role requires a deep understanding and experience in technology services. Your primary focus will be on the SAP and Cloud Infra Service Line/Portfolio. You should possess excellent written and oral communication skills, stakeholder management skills, and the ability to develop multi-channel integrated marketing programs. Experience in creating various types of content such as eBooks, whitepapers, blogs, video scripts, webpage content, and presentation content is essential. You will be tasked with developing go-to-market strategies, marketing plans, and communication strategies for the Service Line/Practice/Portfolio. Working closely with leadership, you will drive consensus to develop comprehensive marketing plans. A passion for marketing technology, modern marketing tactics, and a proactive attitude are key attributes for success in this role. In addition, you will be responsible for building a strong global brand at various levels, including corporate, Service Line, capability, and geographic levels. This involves brand building, market positioning, content and campaign development, demand generation, lead nurture, and sales enablement for the Service Line. Your ability to design and execute programs that align with the strategic goals of the Service Line will be critical. Collaboration with multi-cultural and cross-functional global teams will be essential to ensure the success of marketing initiatives. If you are a self-starter with a passion for marketing, enthusiasm for technology, and a customer-centric approach, we encourage you to apply for this exciting opportunity at LTIMindtree.,
Posted 6 days ago
6.0 - 10.0 years
6 - 10 Lacs
Pune
Work from Office
":" Job Title: Digital Marketing Executive Experience Level : 610 years Role Overview Were looking for a sharp, creative, and self-driven Digital Marketing Executive to take the lead on content strategy, integrated marketing campaigns, and growth initiatives. Youll help shape VE3voice across platforms, drive organic and paid marketing, and contribute to brand and product storytelling. This is a high-impact role with ownership and visibility. Requirements Key Responsibilities Content & Messaging Lead content creation across mediums web, blogs, whitepapers, decks, video scripts, press releases, email, and social copy. Develop positioning narratives and content frameworks aligned with product and market strategy. Manage messaging consistency across platforms and audiences. Organic & Paid Marketing Design and run integrated digital campaigns across SEO, LinkedIn, Google Ads, display, and email automation. Optimize for key performance metrics CTR, CPC, CPL, MQL, ROI. Build and manage multi-stage funnels and retargeting campaigns. SEO & Web Performance Lead keyword strategy, site structure, and content clusters for organic visibility. Conduct SEO audits and use tools (Ahrefs, SEMrush, GA4) to drive improvements. Coordinate with developers and designers for on-site enhancements and landing pages. Brand Development Strengthen VE3brand presence and tone across touchpoints from product visuals to investor decks. Support PR, analyst relations, and awards submissions. Help manage design consistency and brand kits across teams. Analytics & Martech Report weekly and monthly KPIs using GA4 and campaign dashboards. Leverage martech tools like Figma, Canva, and social media schedulers. Continuously A/B test content, ads, and campaigns. Strategic Collaboration Work closely with Product, Sales, and Leadership to align go-to-market plans. Brief and manage agencies, content creators, and freelancers. Support event marketing, webinars, and community-building initiatives. Requirements Skills & Qualifications Bachelordegree in engineering (Software Engineering preferred) followed by an MBA. 6-10 years of experience in B2B marketing, preferably in SaaS, AI, or enterprise tech. Strong writing portfolio and content strategy background. Demonstrated ability to own end-to-end campaigns across channels. Knowledge of SEO/SEM, performance marketing, and martech platforms. Analytical mindset with the ability to extract insights from campaign data. Creative thinker, fast learner, and proactive executor. Excellent communication and stakeholder management skills. Benefits Why Join Us Work on cutting-edge technologies and impactful projects. Opportunities for career growth and development. Collaborative and inclusive work environment. Competitive salary and benefits package. ","
Posted 6 days ago
5.0 - 9.0 years
0 Lacs
noida, uttar pradesh
On-site
Denave is seeking a Demand Generation Campaign specialist to play a key role in campaign planning and executing outcomes through integrated efforts and coordination between Intelligent Data Services, Digital Marketing, Business Analytics, and Demand Generation teams. The primary responsibilities of this role include: - Leading Global Demand generation programs from Concept to execution, managing the overall sales lifecycle of the projects, driving measurable outcome of ROI, Service level profitability, and contributing to the overall revenue growth objectives of the company. - Developing Demand Generation Strategies for growth and scale. - Utilizing a combination of digital outreach and people-led operations supported by intelligent data, state-of-the-art technology platforms, and analytics and insights to help clients enhance their marketing and sales impact. - Driving complex sales cycle operations for Enterprise, mid-market, and SMB targeted products and services of clients. - Guiding, designing, and managing tactics in the overall marketing mix based on a buyer's journey to increase engagement, response rates, and conversion. - Leveraging marketing automation and CRM platforms, as well as other third-party data and analytics tools to understand segment-specific customer lifecycle behaviors. - Developing and executing overall integrated program/campaign plans. - Driving Upsell, Cross-Sell, and renewal initiatives. - Developing and maintaining the highest standards of customer satisfaction and experience. - Focusing on delivering excellence in operations to ensure 70%+ retention of revenue and generating additional NRR (net new revenue) from existing clients.,
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
jaipur, rajasthan
On-site
You will be joining Colladome, a prominent digital transformation company located in Jaipur, as a Marketing Campaign Manager. In this full-time on-site role, your primary responsibility will involve supervising daily marketing campaign activities, lead generation efforts, marketing automation, and integrated marketing strategies. Your focus will be on driving business growth and ensuring client success through your strategic marketing initiatives. To excel in this role, you must possess expertise in Campaign Management and Integrated Marketing, along with a strong command over Lead Generation and Marketing Automation. Your ability to create and implement successful marketing campaigns will be crucial in achieving the desired business outcomes. Furthermore, your analytical and strategic thinking skills will play a key role in shaping effective marketing strategies. Effective communication and collaboration are essential in this role, as you will be working closely with various teams to align marketing efforts with business objectives. Being detail-oriented, with the capability to multitask and meet deadlines, is imperative for success in this dynamic role. A Bachelor's degree in Marketing, Business, or a related field is required to qualify for this position. If you are passionate about driving marketing initiatives, fostering client relationships, and contributing to business growth, this position at Colladome offers an exciting opportunity to showcase your skills and make a significant impact in the digital space.,
Posted 1 week ago
4.0 - 9.0 years
12 - 16 Lacs
Bengaluru
Work from Office
Job Purpose and Impact The Brand Specialist Animal Nutrition will apply general marketing knowledge and skills to implement brand strategy, positioning and activations for the company and specific brands in the business. In this role, you will apply specific brand and marketing strategies for the brand to deliver go to market activities in alignment with the master brand strategy. You will execute moderately complex brand plans and programs in alignment with other cross functional and marketing teams and partner with business teams to create demand and optimize the brand performance, experience and reputation with the customers. Key Accountabilities Execute a moderately complex brand strategy, initiatives and activations for the brand in alignment with broader goals of products, categories, channels and integrated marketing initiatives to support demand generation. Work with the business and global brand team to help define branding to build brand equity and reputation in alignment with the company's master brand strategy and guidelines. Create brand positioning and messaging for products and solutions that represent the company's brand architecture. Develop printed and digital branded materials including brochures, collateral, presentations, event materials, product packaging designs and websites to ensure design and content are aligned with the company's master brand strategy and guidelines. Partner to develop and implement value propositions that align with the brand promise and ambition and support selling and customer engagement strategies to communicate brand values effectively. Perform moderately complex analysis of key brand health measures to understand brand drivers and support brand efficacy. Collaborate with broader marketing teams to execute the innovation roadmap for the business, incorporating and aligning with the brand value proposition for customers to deliver on business goals. Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff. Other duties as assigned. Qualifications Minimum Qualifications Bachelors degree in veterinary science. Years of experience: At least 4 years , with minimum 3 years of in leading marketing /branding activities for the animal nutrition portfolio. Preferred Qualifications Masters in Nutrition is preferred. MBA /diploma in business management will be an added advantage.
Posted 1 week ago
1.0 - 3.0 years
5 - 7 Lacs
Gurugram
Work from Office
1. AM Routine Ops to service and drive a set of 2-3 assigned businesses and attend to daily jobs from ATL, Digital, Social, Production, Media and any other allied function not mentioned here. The expectation is to be sincere towards your work, right from client briefing till taking it internally, organizing the work flow and delivery as per agreed timeline all with a flair of doing great work. In three words you’ll need to work closely with your Manager with a mindset to ‘get things done’. At the same time, it’s expected that you’ll be honest, a team player and demonstrate ownership of your work at Cheil. 2. Strengthening Client Relationship – By virtue of the work itself and through added effort of building bridges with client team on a daily basis. This would include responding sensibly to clients, understanding their needs or pain points and document them for discussing internally, and align all stakeholders towards agreed timelines. In addition, share proactive insights from category with teams. 3. Integrated solutions provider – At Cheil, you’ll get to work closely with multiple functions and need to be a learner on the feet so that you can work towards accomplishing these tasks in a timely manner. 4. New Business Pitches – contribute to NB pitches as and when assigned and willing to do the extra stretch towards putting together an impactful show. Role & responsibilities Preferred candidate profile
Posted 1 week ago
10.0 - 15.0 years
10 - 15 Lacs
Bengaluru, Karnataka, India
On-site
Job description Director Roundel Media PRIMARY FUNCTION This role leads the Roundel Media capabilities in Bangalore. The person is expected to be a key player in setting media strategies for Roundel managed service campaigns in partnership with the Partner Solutions Group, Program Management, Performance & Insights and Go-To-Market teams in Minneapolis and Bangalore. The incumbent sets the strategy and annual goals across the global capabilities of media planning, trading & optimization and ad operations for the full funnel investments in managed services. The role acts as a catalyst and stakeholder for the Roundel product capabilities supporting operations, campaign performance and automation from Bangalore. The person is expected to unlock value of a set of connected capabilities from Bangalore and plays an active role in delivering compelling advertising and media solutions to brands/companies while ensuring joyful guest experiences. This role requires a strong ability to demonstrate strategic planning, business acumen with a keen eye on whats happening on the broader media landscape, proactive decision making and strong execution rigor. Must be able to work in a fast-paced, highly interactive environment interfacing between senior leadership and middle management and the team at large. Principal Duties and Responsibilities Demonstrate strong expertise in retail / ecommerce media and applicability within the evolving retail media eco-system to provide thought leadership and best practices to the organization. Partner with cross-functional teams across Roundel (sales, account management, creative, performance & insights) teams to understand brand and retailer growth objectives and translate these priorities into actionable retail media playbooks/ strategies that drive omni-channel demand and conversion Influence product management leadership on key priorities for operational excellence and media performance. Build talent strategies to attract, engage, retain and develop talent across the Roundel Media teams. Establish and maintain clear communication between US and India teams, business partners. Identify and lead projects individually and through leaders: defining operational & project scope, collecting requirements, providing analysis/development plans, and ensuring that leaders are working closely with Minneapolis teams during execution of operations and projects. Establish and grow relationships with key decision-makers such as Vice Presidents, Sr. Directors, Directors and key leaders from India and Minneapolis to drive strategic business initiatives. Ensure that team members are highly motivated and performing to their full potential by: Providing insightful, motivating and constructive feedback to the team, helping them gain insights about themselves, their effectiveness and the organization. Help the team integrate their goals and capabilities with the organizations emerging needs. Identify and attract key individuals with the critical capabilities needed by the organization. Sets clear goals and objectives with ongoing coaching, performance evaluation and feedback to build the best team and do the best work Engages and inspires team to achieve challenging goals and high standards of performance. Ensure self-development by being proactive in identifying and participating in training and development programs, classes, seminars or work experience to strengthen capabilities for future performance. Drive cross pyramid collaboration to grow contextual knowledge Support the Roundel strategic priorities, including Merch, Marketing and Digital focus areas Focus on financials. Improve effectiveness of the team by introducing new systems and procedures and or improving existing processes. Ability to bring external points of view (e.g. industry best practices) to fuel the innovation roadmap for media strategy Key Competencies: Ability to work horizontally across Marketing & Digital and enterprise to ensure clear understanding of Targets strategic roadmap, M&D priorities and Roundel business goals Deep understanding of business strategy, implementation/operational best practices and resource planning Strategic thinker with effective, diplomatic and proactive leadership skills. Critical thinking-ability to brainstorm on complex problems and leverage thought leadership to provide solutions Excellent interpersonal skills with the ability to read people and connect with various audiences Highly credible, collaborative, and resourceful style with the ability to work independently and as a team player. Demonstrated ability to operationalize strategies across key stakeholder groups Strong executive presence and communication skills with ability to present in a variety of settings to teams and senior leadership Analytical acumen, demonstrated ability to deep dive into data, extract insights and provide guidance on actions Root cause analysis and problem solving. MINIMUM JOB REQUIREMENTS: Bachelors degree or higher in Business, Management, Strategy and Operations or other related field 10-15 years experience in advertising/ digital media; desired is 8-12 years of experience in leading large teams Influential - able to engage and negotiate with business leaders and teams Continuous improvement mindset with structured problem solving skills Excellent verbal and written communication skills; ability to influence senior leadership Strong collaborator with highly effective relationship and partnership skills Demonstrated ability to be strategic and proactive, taking an integrated and data-driven approach Understanding of digital creative production & ad serving technology Self-starter, capable of setting goals and reporting progress against them.
Posted 1 week ago
13.0 - 18.0 years
50 - 55 Lacs
Gurugram
Work from Office
Director, B2B Marketing Job Description Summary ? We are the global technology company behind the world s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless . We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities. Overview The Director of Marketing, South Asia is a key enabler of business growth. The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs & assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners. Specifically, the individual would be responsible for helping to grow Mastercard s footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases. This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy & plan. The individual will employ innovative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions. Through the creation and delivery of a comprehensive marketing strategy, the individual will own branding, positioning, social and digital marketing initiatives. Role In partnership with the VP of Marketing, the Director of Marketing will define the local marketing strategy, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives The right candidate will Lead the development of a localized marketing strategy to enhance Mastercard s relevance and resonance across India s diverse consumer segments and partner landscape. Define and implement a compelling market positioning framework that aligns with Mastercard s global brand while tailoring messaging to Indias cultural and business dynamics. Collaborate with regional marketing, product, and government relations teams to drive visibility, advocacy, and strategic outreach across priority verticals. Identify scalable monetization opportunities including local and global sponsorships and drive tangible results for banks/issuing partners & the Mastercard brand in the market Provide direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity. Make decisions and adjustments based on results of program performance measurement and evaluation All About You You are a creative marketer, excited by innovation and a fantastic communicator You have a proven track record of establishing integrated marketing plans across India that that leverage synergies between marketing channels and deliver measurable impact You have 13+years of marketing experience and at least 3 years of people management experience You thrive in matrixed environments and can navigate ambiguity
Posted 1 week ago
3.0 - 4.0 years
50 - 55 Lacs
Bengaluru
Work from Office
Who is Serotonin Serotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels including public relations, growth marketing, on-chain analytics, content, research, social, and design Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth. About the Role Serotonin is seeking a Public Relations Lead to execute strategic communications and media relations for all of our APAC web3 clients. As part of Serotonin s world-class public relations team, you will collaborate with internal and external experts across events, content, social, and community, creating opportunities for integrated marketing strategies. The role involves taking ownership of client PR initiatives while benefiting from the shared resources, relationships, and strategic support of the team. The ideal candidate has strong writing and communication skills with experience in PR or communications, with preferred agency experience. A background in crypto, fintech, financial services, or technology is highly desirable. We are seeking someone with professional or personal experience within the exciting world of DeFi, NFTs, and Web3, with a passion for staying at the forefront of these emerging technologies. This candidate will work closely with senior leadership, including the SVP of Public Relations and Marketing Directors, to drive impactful results. Responsibilities Contribute to marketing and communications campaigns, including strategy development, goal setting, tactical planning, research, and execution. Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels. Craft compelling content such as press releases, pitches, and briefing materials. Secure thought leadership opportunities for clients across podcasts, events, and media engagements. Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies. Oversee all public relations activities, including handling media inquiries and founder requests. Leverage and grow media relationships within business and industry sectors to maximize coverage. Track, analyze, and report PR results, providing comprehensive post-campaign summaries. Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed. Provide support for crisis communications when required. Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery. Requirements 3-4 years of public relations experience, either at an (preferred) agency or in-house, working with clients in sectors such as crypto, tech, consumer finance, financial services, VC, entertainment, or gaming. Solid understanding of DeFi, NFTs, and key blockchain protocols. Genuine interest in and passion for working in the Web3 space. Demonstrated success in leading and executing impactful public relations campaigns. Established relationships with media outlets and influencers. Exceptional writing and editing skills. Willingness to travel when required. Ability to excel in a fast-paced, dynamic environment. Benefits Competitive Salary Remote Work Environment Travel Opportunities $100,000 - $120,000 a year
Posted 1 week ago
4.0 - 10.0 years
0 Lacs
pune, maharashtra
On-site
As a Campaign Manager, you will be responsible for owning, executing, and delivering demand generation campaigns for both prospect and customer accounts. This role requires a strategic and tactical approach, where you will need to independently generate insights to drive successful campaigns. Your main tasks will include implementing integrated marketing programs, engaging customers and prospects, generating new opportunities, and accelerating pipeline growth. The ideal candidate should have prior experience in integrated marketing, possess strong analytical and communication skills, understand paid media platforms, and actively optimize campaigns. A strong inner drive to contribute is also essential for this role. Your responsibilities will include planning, executing, managing, and optimizing managed service and self-service campaigns. You will need to understand both upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics. It is crucial to define metrics and measure the success of campaigns using internal analytics. Throughout the full digital campaign life-cycle, from pre-sale to post-sale, you should demonstrate diligence, attention to detail, and adherence to best practices. Maintaining and organizing campaign-specific materials in the team's shared document repository will be part of your daily tasks. You will closely align with sales teams and go-to-market priorities, lead daily campaign maintenance, develop relationships with internal teams, and partner with Product and Product Marketing teams to ensure accurate campaign messaging. Moreover, overseeing the campaign setup and execution process, managing creative assets, insertion orders, campaign artifacts, and relevant documentation for campaign launch are vital aspects of this role. Collaborating with Marketing Operations and Analytics teams for campaign measurement reporting and insights generation is also expected. Additionally, you will project manage deadlines and deliverables among internal and external stakeholders, provide regular insights on performance, optimizations, and new opportunities, work with media partners, troubleshoot issues on campaigns, and deliver detailed campaign wrap-up reports. To qualify for this position, you should have a four-year college degree and a total of 10+ years of experience, with at least 4 years in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations. Understanding traditional and interactive media planning elements, proficiency in Microsoft Office solutions, strong analytical and mathematical skills, excellent communication and writing skills, strong project management skills, and the ability to advise stakeholders on best practices and areas of opportunity are all essential for this role. If you are excited by a fast-paced and rapidly changing environment and have experience using Marketo and Salesforce, that would be a preferred advantage.,
Posted 1 week ago
5.0 - 10.0 years
6 - 9 Lacs
Thane
Work from Office
When life gives you lemons you build a brand strategy to market them as the best lemons. If that sounds like you, you might just be the one we re looking for! Lemon Yellow is hiring a Marketing Manager someone with a heart for content, a head for strategy, and an eye for marketing. If you know how to blend creativity with insights, and storytelling with results, you ll feel right at home with us. What do we need from you Communications & Branding Brand Tone & Messaging: Develop and maintain a consistent, distinct brand voice across platforms. Public Relations: Manage media relations and act as the external face of the brand. Drive positive coverage and build strong media connections. Brand Positioning: Define and elevate our brands position in the market. Lead initiatives to build brand awareness and trust. Content Strategy: Drive content creation blogs, case studies, thought pieces, newsletters that build relevance, recall, and engagement. Channel Marketing & Communications Channel Campaigns: Create integrated marketing campaigns across digital and offline platforms. Email Marketing: Craft and execute strategic email workflows for engagement, nurturing, and conversion. Community Engagement: Build communities that believe in us and stay connected both online and offline. Social Media Management: Own the strategy, oversee content, drive engagement, and track success metrics. Marketing & PR Execution Events & Conferences: Represent Lemon Yellow at industry events. Identify speaking opportunities, partnerships, and sponsorships that align with our values. Marketing Collaterals: Ensure the creation of on-brand, high-quality materials brochures, decks, presentations that support marketing and sales efforts. Team Management Lead and guide a team of marketing executives. Encourage creativity, uphold quality, and keep energy levels high. What are we looking for 5+ years of experience in marketing, branding, content, communications, or PR preferably in a creative, design, or digital agency. Bachelor s degree in Marketing, Business, Communications, Content, or a related field. A strong command over both long-form and short-form content. Experience building and executing digital marketing strategies backed by performance insights. Up-to-date with trends, tools, and best practices in digital marketing. Excellent people skills for teams, clients, and partners. Experience in leading teams and managing cross-functional collaboration. Comfortable with tools like Google Analytics , SEMrush , Mailchimp , or similar platforms. What are we offering Experience This isn t about managing someone else s brand this is about owning ours. You ll get the chance to shape Lemon Yellow s voice, visibility, and vibe across platforms. From strategy to storytelling, your work will directly impact how the world sees us. Exposure You won t be in a silo. You ll collaborate closely with our founders, design teams, and project leads to craft narratives that align with our vision. With complete access to the people building the brand, you ll learn how design, culture, and marketing come together and get to influence it all. Empathy Our culture is crafted around fun and fulfilment . Whether its Fitness Thursdays , in-house learning sessions, or mid-week madness, we work hard and make time to smile harder. Who are we Lemon Yellow LLP is a user-centered UI/UX design agency based in Thane, Maharashtra. We partner with global clients to design digital happiness . Our team of thinkers, doers, and makers come together to create experiences people love using. If you believe strategy and storytelling are the heart of great design we d love to have you on board.
Posted 1 week ago
3.0 - 4.0 years
8 - 14 Lacs
Bengaluru
Work from Office
Experience Level: 3+ years in Agency set-up - Create campaign strategies and monitor the execution to achieve the brand objectives. - Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc. - Develop, implement and manage a brand's social media strategy on a monthly basis. - In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting. - Measure the success of every social media campaign, as per required metrics. - Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands. - Communicate with industry professionals and 3rd party vendors if and when required. - Provide constructive feedback to the team(copy & design) to achieve desired results. Requirements: 1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). 2. 3+ years of proven experience in social media management within a client-based agency or related environment. 3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients. 4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients. 5. Profound understanding of social media platforms, algorithms, content formats, and best practices. 6. Proven track record of generating exceptional results via integrated marketing strategies (online+offline).
Posted 1 week ago
14.0 - 16.0 years
50 - 55 Lacs
Bengaluru
Work from Office
Job Description We are looking for a strategic and results-driven Director of Global Go-To-Market Campaigns to join the Demand Generation (DG) Team and lead the design, development and execution of comprehensive marketing strategies that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging, globally. This is a high-impact leadership role combining strategy, media, merchandising, and growth operations. You will own the full revenue P&L for the GTM campaigns, and work cross-functionally to drive MCP (Marketing Contributed Pipeline), brand consistency, and new customer acquisition through integrated campaigns. This role is both strategic and hands-on. The role will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results. Key responsibilities Lead the creation and execution of global integrated campaigns and demand programs to drive leads, pipeline, and revenue across SMB, mid-market, and enterprise segments. Manage and mentor a global team of campaign and program managers, fostering a culture of innovation, collaboration, and accountability. Drive the development of multi-channel campaigns across digital, ABM, webinars, content, and paid media, ensuring alignment with company goals and partner strategies. Partner with regional marketing and sales teams to deliver localized campaign strategies tailored to achieve territory-specific goals. Develop and execute campaigns focused on influencing expansion opportunities within existing customer segments. Work with cross-functional teams including product marketing, digital marketing, brand, and content teams to maximize the impact of campaigns and programs. Own and manage the global campaigns budget, ensuring efficient resource allocation and delivering measurable ROI. Conduct market research to identify trends, customer needs, and competitive insights for effective campaign strategies. Collaborate with partner marketing to design and execute joint campaigns and programs aimed at generating new business and accelerating customer expansion with select partners. Qualifications Education: Bachelor s degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred. 14-16 years of experience in demand generation, integrated
Posted 1 week ago
6.0 - 12.0 years
7 - 11 Lacs
Panchkula
Work from Office
Associate Manager Services Marketing | Grazitti Interactive By continuing to use our website, you consent to the use of cookies. Please refer our Join Our Clan Associate Manager Services Marketing Description Job Description We are looking for a driven and detail-oriented Associate Manager Services Marketing to support demand generation and brand visibility for our IT services business. In this role, you will create and manage integrated campaigns, build compelling content, and work closely with sales, delivery, and product teams to generate qualified leads and ensure consistent messaging across all marketing channels. If you re experienced in B2B services marketing and passionate about driving measurable outcomes through digital and content-led strategies, this role is for you. Skills Key Skills Proven experience in B2B service marketing, preferably in IT or SaaS domains. Strong understanding of lead and demand generation frameworks. Hands-on experience in digital marketing channels including email, SEO, paid media, and social. Ability to create high-quality content blogs, whitepapers, landing pages, case studies. Proficiency in tools like HubSpot, Salesforce, Marketo, or similar marketing automation platforms. Strong grasp of performance marketing and metrics-driven decision-making. Project management capabilities and ability to handle multiple campaigns. Effective communication and collaboration skills for working across teams. Familiarity with digital tools such as Google Analytics, LinkedIn Ads, and SEMrush. Responsibilities Roles and Responsibilities Plan and execute integrated marketing campaigns for IT service lines. Create go-to-market strategies for new offerings and service enhancements. Develop content assets tailored to various stages of the B2B buyer journey. Manage lead generation initiatives across digital, email, social, and paid channels. Collaborate with sales and delivery teams to align on messaging and target audience. Monitor campaign performance and optimize for quality leads and conversions. Support event participation, webinars, and digital campaigns. Conduct competitor research and market analysis to inform strategy. Mentor junior team members and contribute to internal knowledge sharing. Position: Associate Manager Services Marketing Thank you for submitting your application. We will contact you shortly! Stay updated with us Life at Grazitti Share Your Profile We are always looking for the best talent to join our team * Skills Upload Your CV Thank you for sharing your profile with us. If it aligns with our requirements, we will reach out to you for the next steps in the process. Marketo Forms 2 Cross Domain request proxy frame This page is used by Marketo Forms 2 to proxy cross domain AJAX requests.
Posted 1 week ago
6.0 - 8.0 years
12 - 17 Lacs
Panchkula
Work from Office
Job Description We are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce Services portfolio. The ideal candidate will have strong B2B marketing experience, hands-on expertise in campaign planning and execution, and a deep understanding of Salesforce Clouds. If you re passionate about creating high-impact marketing strategies and driving measurable results, we d love to hear from you. Key Skills Proven experience in B2B lead and demand generation campaigns. In-depth knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.). Expertise in marketing automation tools such as Marketo. Ability to create compelling, high-quality content across multiple formats. Strong audience segmentation and customer journey mapping skills. Hands-on experience in campaign optimization and performance tracking. Familiarity with Salesforce tools for campaign execution and analytics. Strong communication and collaboration skills. Experience mentoring junior marketers and leading cross-functional initiatives. Understanding of data privacy compliance and marketing data hygiene. Roles and Responsibilities Develop and execute integrated marketing campaigns to promote Salesforce consulting and implementation services. Design marketing automation workflows for lead nurturing and conversion. Create and manage engaging content tailored to the B2B buyer journey. Collaborate with product, sales, and technical teams to align marketing efforts with business objectives. Use Salesforce tools for segmentation and personalized campaign execution. Analyze campaign data, derive insights, and implement performance improvements. Stay updated with Salesforce s evolving offerings and industry best practices. Ensure compliance with global data privacy regulations and maintain data quality. Share best practices across the team and support in mentoring junior marketers. Life at Grazitti Share Your Profile We are always looking for the best talent to join our team
Posted 1 week ago
4.0 - 8.0 years
0 Lacs
maharashtra
On-site
You are a skilled and proactive Marketing Manager with over 4 years of experience in successfully executing and overseeing ATL & BTL campaigns. Your expertise lies in developing and implementing integrated marketing strategies that resonate with consumer behavior and boost brand visibility, ultimately contributing to business growth. Your main responsibilities will include creating and carrying out comprehensive marketing plans encompassing ATL (TV, Radio, Print, Outdoor) and BTL (Events, Activations, In-store promotions, Direct Marketing) channels. You will collaborate closely with creative and media agencies to ensure the timely delivery of campaigns and work hand in hand with the sales team to align marketing initiatives with the company's goals. As a Marketing Manager, you will be in charge of managing marketing budgets effectively, tracking campaign performance, and providing detailed post-campaign analysis reports. Your role will also involve conducting market research and consumer insight studies to identify emerging trends and opportunities for the brand. Additionally, you will coordinate and supervise various BTL activities such as product launches, roadshows, mall activations, trade events, etc., while maintaining brand consistency across all communication platforms. You will take the lead in developing content and creative materials for marketing collaterals and advertising, as well as liaising with vendors and partners for promotional events and merchandise production. If you are ready to take on this challenging yet rewarding role, we invite you to apply for this full-time, permanent position located in person.,
Posted 1 week ago
8.0 - 13.0 years
7 - 11 Lacs
Mumbai
Work from Office
8+ years of full-time experience in a digital/integrated marketing agency as a copywriter/copy supervisor Prior supervisory experience, or proof of leadership and managerial attributes Client-facing skills and/or experience in managing relationships with external points of contact Experience in delivering campaigns and their content beyond the digital media ecosystem Effortless communication skills and great command over language Ability to derive usable insights/inputs for assigned brand(s) and market competition including (but not limited to) trending topics, on-going campaigns, and creative innovations Key Responsibility - Supervise, assist and ensure the formulation of content strategy, ideation of integrated campaigns, conceptualisation of content, as well as draft and review output for assigned brands/projects Add and invite feedback and creative inputs during team discussions and ensure objectivity while including them to improve copy-related processes and execution Minimise iterations through a thorough understanding of brand and its objectives Design and sustain autonomous account-level processes for delivering ideas and copy Ensure problem-solving at a copy-process level with writers and members of other teams Ensure clear and friction-less communication with all members of the organisation Build and maintain great working relations with writers as well as members of other internal teams; be a go-to person for people working with you across teams Ensure conflict-resolution with writers and members of other internal teams Ensure the creation of strong case studies and stronger award entries for executed campaigns as per relevant categories Contribute ideas and copy to create marketing pitches for flagship prospects and accounts Contribute to the operational excellence of assigned writers through timely review and objective feedback Plan and conduct training, motivating and capability-building sessions for writers in the team Conduct performance evaluation of assigned writers once every quarter Track and ensure the optimum utilisation of writers such that no team member is either overworked or under-worked Identify hiring requirements, report them to supervisor(s), and ensure smooth onboarding of newly hired talent Participate in training programs and workshops to develop skills and knowledge relevant to the role
Posted 1 week ago
6.0 - 10.0 years
0 Lacs
chennai, tamil nadu
On-site
As the Marketing Manager, you will be responsible for leading the development and execution of integrated marketing strategies across India. Your role will involve driving consistent brand communication through various channels such as ATL, BTL, and digital platforms. It will be crucial to monitor consumer trends and competitor activities to continuously evolve the brand strategy for maximum impact. You will own and manage all digital marketing initiatives including social media, SEO/SEM, content marketing, influencer outreach, and paid campaigns. Your focus will be on improving customer acquisition and retention through data-driven digital strategies. It will be essential to measure and optimize digital campaign performance using analytics and CRM insights to drive business growth. Your role will also entail creating and implementing revenue-driven marketing campaigns aimed at increasing salon footfall, service bookings, and customer loyalty. Collaboration with sales and franchise teams will be key to ensure alignment of marketing efforts with business goals. Tracking campaign ROI and optimizing marketing budgets for maximum efficiency will be part of your responsibilities. In terms of leadership and people management, you will lead, inspire, and develop a team of marketing and digital professionals. Setting clear KPIs and monitoring performance to ensure the delivery of business outcomes will be a critical aspect of your role. Promoting collaboration, creativity, and accountability across the team will be essential for achieving marketing objectives. Additionally, you will travel regularly to support franchise partners with localized marketing strategies. Ensuring that marketing standards and brand guidelines are followed across all outlets will be crucial. Addressing region-specific market dynamics while maintaining national consistency will also be part of your responsibilities as the Marketing Manager.,
Posted 1 week ago
7.0 - 12.0 years
35 - 45 Lacs
Mumbai
Work from Office
Role & responsibilities As the Chief Marketing Officer (CMO), you will be responsible for leading the overall brand strategy, marketing operations, media planning, and customer engagement initiatives across the organization. This role requires a visionary leader who can drive strategic marketing plans, deliver measurable brand and business impact, and collaborate cross-functionally to enhance customer experience and brand equity. You will oversee all arms of the marketing department including CRM, PR, Events, Social Media, Digital Marketing, and E-commerce, ensuring integrated campaigns and brand coherence across all touchpoints. Key Responsibilities: Brand & Media Strategy Execution Lead the development and execution of integrated brand and media plans across all channels digital, traditional, in-store, and experiential. Serve as the primary point of contact for all brand-related communications, both internal and external. Translate business objectives into marketing strategies that drive brand awareness, customer acquisition, loyalty, and sales. Manage and supervise agencies and creative partners, ensuring alignment with brand goals and timely delivery of assets. Departmental Oversight and Team Leadership Lead and manage all functions within the marketing department including: Customer Relationship Management (CRM) Ensure data-driven, personalized customer journeys. Public Relations (PR) Build strong brand reputation and media relations. Events & Activations Plan high-impact brand activations to drive customer engagement. Social Media & Content Drive consistent, engaging storytelling aligned with brand values. Digital Marketing & SEO/SEM Oversee paid and organic performance marketing campaigns. E-commerce Marketing – Collaborate with the e-commerce team to grow digital revenue and conversion. Assign roles and responsibilities within the marketing team based on campaign and media planning needs. Foster a collaborative, innovative, and performance-driven team culture. Reporting & Analysis Establish weekly reporting structures across all marketing arms to monitor performance metrics (KPIs) such as reach, engagement, conversion, traffic, brand recall, etc. Provide actionable insights and optimize campaigns for maximum ROI. Present monthly and quarterly updates and executive board on marketing impact and brand health. Strategic Planning & Budget Control Develop and implement annual marketing strategy aligned with business goals and seasonal retail cycles. Lead budget forecasting, allocation, and control across all marketing functions, ensuring cost-effectiveness and maximum return on investment. Monitor and report on marketing spend vs. outcomes, making real-time adjustments to optimize performance. Brand Voice & Share of Voice Management Define, refine, and uphold the brand’s tone, identity, and positioning across all touchpoints. Ensure consistent brand messaging and visual aesthetics across marketing channels. Business Impact & P&L Contribution Work closely with the finance and business teams to align marketing efforts with the company's Profit & Loss (P&L) objectives. Track and report the impact of marketing strategies on sales performance, customer lifetime value, footfall (offline), and web traffic (online). Drive initiatives that directly support topline revenue growth and contribute to bottom-line profitability. Key Skills & Competencies: Strategic thinking with a deep understanding of modern marketing frameworks. Strong leadership and cross-functional collaboration abilities. Deep knowledge of consumer behavior, retail trends, and digital transformation. Expertise in omnichannel marketing, brand positioning, and campaign management. Excellent communication, storytelling, and stakeholder management skills.
Posted 1 week ago
3.0 - 5.0 years
8 - 12 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Marketing Platform Auto Analyst Qualifications: BTech/MCA/BCA Years of Experience: 3 to 5 years Language - Ability: English(International) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required. Experience with campaign creation and ability to build campaign on different automation platforms as per clients BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience What are we looking for Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 2 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in computer science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analyticsUnderstanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign Classic Knowledge of HTML and CSS, JavaScript Understanding of email, social, mobile and display best practice Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Qualification BTech,MCA,BCA
Posted 1 week ago
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