Home Improvement Products Marketing Specialist

3 - 5 years

9 - 13 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

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Job Description

Job TitleMarketing Manager Modular Kitchens, Modular Wardrobes, and Home Automation Products
LocationBangaloreJob TypeFull-timeAbout UsGrandeur Vibes Pvt Ltd is a leading provider of high-quality modular kitchens, modular wardrobes, and home automation productsWe pride ourselves on delivering innovative solutions that enhance the functionality, aesthetics, and convenience of homesWith a commitment to excellence and customer satisfaction, we are dedicated to revolutionizing the modern living experience
  • About The Role As the Marketing Manager for Modular Kitchens, Modular Wardrobes, and Home Automation Products, you will play a pivotal role in driving the marketing strategy and promoting our products to target audiences
    You will be responsible for developing and executing comprehensive marketing campaigns to increase brand awareness, generate leads, and drive sales growthThis role requires a combination of strategic thinking, creativity, and hands-on execution
  • Key Responsibilities
    Develop Marketing StrategyCollaborate with the senior management team to develop a strategic marketing plan aligned with business objectivesIdentify target market segments, competitive landscape, and key messaging strategies
  • Campaign Planning and ExecutionPlan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events
    Develop creative assets, such as advertisements, brochures, videos, and website content
  • Digital MarketingOversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media management
    Monitor campaign performance metrics and optimize strategies for maximum ROI
  • Content CreationCreate compelling content to engage target audiences and educate them about the benefits of our products
    Develop product descriptions, blog posts, case studies, and multimedia content to showcase our offerings
  • Lead GenerationImplement lead generation strategies to capture and nurture leads throughout the sales funnel
    Collaborate with the sales team to ensure effective lead management and conversion
  • Market Research and AnalysisConduct market research to identify emerging trends, customer preferences, and competitive insights
    Analyze marketing data and performance metrics to assess campaign effectiveness and identify areas for improvement
  • Brand ManagementEnsure brand consistency across all marketing channels and touchpoints
    Develop brand guidelines and standards to maintain a strong and cohesive brand identity
  • CollaborationWork closely with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business goals and customer needs
  • Qualifications
    Bachelors degree in Marketing, Business Administration, or a related fieldMasters degree preferred
  • Strong understanding of marketing principles, strategies, and tactics
  • Excellent written and verbal communication skills
  • Creative thinking and problem-solving abilities
  • Proficiency in digital marketing tools and platforms
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Ability to manage multiple projects and deadlines simultaneously
  • Team player with strong interpersonal skills and the ability to collaborate effectively
  • Benefits
    Competitive salary packageOpportunities for professional development and career growthDynamic and supportive work environmentNoteInterested candidates are invited to submit their resume and cover letter to [thegrandeurblr@gmail.com]Please include "Marketing Manager Modular Kitchens, Modular Wardrobes, and Home Automation Products" in the subject line
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