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Senior Marketing Manager

Senior Marketing Manager

Metaapply

10 - 15 years

10 - 15 Lacs

noida

Posted:2 days ago| Platform:

Apply

Skills Required

marketing manager integrated marketing sales operations social media project management media relations market research seo digital marketing crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position:

All-Round Marketing Manager Study Abroad/ Edtech

Designation : Senior Marketing Manager

Experience:

Minimum 10 Years

CTC:

Up to 15 LPA

Role Overview

We are seeking a highly experienced, result-driven

All-Round Marketing Professional

with proven expertise in the

Study Abroad/ Edtech

sector. The ideal candidate will lead the marketing team across

digital and offline channels

, drive brand visibility, and deliver measurable impact on

lead generation, engagement, and enrollments

This is a strategic and hands-on role suited for someone who can think creatively, execute efficiently, and manage multiple marketing functions with precision.

Key Responsibilities

1. Strategic Marketing & Planning

Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical.

Manage yearly and quarterly marketing budgets, ensuring maximum ROI.

Identify growth opportunities across target markets (UK, USA, Canada, Europe, etc.).

Monitor competitor activity and conduct ongoing market research.

2. Digital Marketing Leadership

Oversee performance marketing campaigns (Google, Meta, LinkedIn, YouTube) focused on quality lead generation.

Guide SEO, website optimization, and marketing automation to enhance digital presence and conversions.

Supervise social media, content, and creative strategy to ensure brand consistency.

Analyze campaign performance and optimize based on data-driven insights.

3. Offline Marketing & Branding

Plan and execute education fairs, student engagement events, and university partner activities.

Oversee branding for study centers, partner institutions, and B2B collaborations.

Drive PR, media relations, and sponsorship opportunities to strengthen brand recall.

4. Team Leadership & Coordination

Lead and mentor a cross-functional marketing team (digital, creative, content, events).

Collaborate with Inside Sales, Operations, and University Partnership teams for cohesive marketing efforts.

Ensure timely delivery of marketing materials and alignment with organizational goals.

5. Reporting & Performance Management

Track marketing KPIs including lead generation, CPL, engagement metrics, and enrollment contribution.

Present monthly dashboards and marketing performance reports to management.

Ensure adherence to timelines, budgets, and brand guidelines.

Key Skills & Attributes

Strong understanding of the

study abroad industry

, student lifecycle, and destination-wise marketing nuances.

Expertise in

digital marketing, campaign analytics, and CRM systems

Excellent leadership, communication, and stakeholder management skills.

Ability to translate business objectives into actionable marketing strategies.

Creative thinker with strong project management and multitasking abilities.

Qualifications

Bachelor s/Master s degree in Marketing, Business, or related field.

Minimum

10 years of experience

, with at least

5 years in education or study abroad marketing

. Marketing agency experience will be a plus.

Proven record of managing

teams and marketing budgets

effectively.

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Ann Arbor

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Senior Marketing Manager

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Position:

Experience:

CTC:

Role Overview

All-Round Marketing Professional

Study Abroad/ Edtech

digital and offline channels

lead generation, engagement, and enrollments

Key Responsibilities

1. Strategic Marketing & Planning

2. Digital Marketing Leadership

3. Offline Marketing & Branding

4. Team Leadership & Coordination

5. Reporting & Performance Management

Key Skills & Attributes

study abroad industry

digital marketing, campaign analytics, and CRM systems

Qualifications

10 years of experience

5 years in education or study abroad marketing

teams and marketing budgets

More Jobs at Metaapply