Industry Marketing - Retail & Consumer Goods - Head

Golden Opportunities

14 - 18 years

37 - 40 Lacs

chennai

Posted:2 hours ago| Platform:

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Skills Required

marketing industry marketing marketing strategies campaign execution b2b marketing marketing ecosystem

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities Strategic Leadership

Act as the RCG marketing advisor to EMEA business and marketing stakeholders. Define and prioritize marketing strategies aligned with vertical growth objectives. Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution Enablement Design, execute multi-geo multi-channel awareness, and lead generation campaigns.
Develop persona profiles and client segmentation strategies. Create and activate client journeys through research, messaging and validation Support regional Field Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration Design joint marketing initiatives with RCG technology alliance partners. Collaborate across the Marketing ecosystem Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.
Marketing Expertise Deep understanding of business and technology trends in RCG industry.
10+ years of experience in B2B marketing, preferably in technology services.
Strong experience in using digital channels and platforms for awareness and demand gen activities.
Proven success in integrated marketing strategies that deliver measurable outcomes. Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory.

Contact Person: Sangeetha Tamil

Email ID: sangeetha@gojobs.biz

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