Marketing Manager - After Market

Sofima Filters India Pvt. Ltd.

5 - 10 years

5 - 12 Lacs

bahadurgarh

Posted:16 hours ago| Platform:

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Skills Required

marketing strategy promotions strategic marketing planning product marketing atl btl brand awareness

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Market Analysis and potential mapping.
Evaluation and Analysis of vehicle population development and product uses.
Plan and execute marketing campaigns across various channels (digital, print, events, etc.)
Developing, Evaluating and maintaining marketing strategy.
Developing Pricing strategy to maximize profit and market share with customer satisfaction.
Developing and monitoring promotional and branding activities plan and awareness creation campaign.
Developing and maintaining MIS and customer database.
Competitors activities, information & analysis.
Identification and development of new parts and range as per need of market.
Development of POP material, including catalogues, brochure and leaflets and organizing exhibitions and trade shows.
Communicate the marketing plan to team and get team aligned with plan.

Preferred candidate profile

5-10 years of marketing experience in the automotive aftermarket
Strong knowledge of spare parts distribution and retail channels
Proven ability to meet targets and manage customer relationships
Willing to travel within the assigned territory
MBA/PGDM in Business, Marketing, or related field

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