Manager- Branding & Marketing

Role & responsibilities

• Plan and execute marketing campaigns and brand initiatives across the West region to drive visibility and business growth.
• Partner with regional sales and branch teams to conceptualise and implement localised activations (BTL, On-ground events, sponsorship).
• Ensure effective execution of product campaigns (FD, Savings Accounts, Gold Loan, Credit Cards, etc.) tailored to regional audiences.
• Drive lead generation initiatives and track campaign ROI at the zonal and branch level.
• Manage agency and vendor relationships for timely and cost-effective execution of marketing activities.
• Build local partnerships and alliances to enhance customer engagement and strengthen brand presence.
• Monitor competitor activities and provide market intelligence to the central marketing team.
• Ensure brand guidelines are adhered to across all regional marketing collateral's and campaigns.
• Support digital marketing initiatives by localising content and campaigns for better regional resonance.
• Collaborate closely with internal stakeholders (Products, Branch Banking, Business teams) for smooth execution of marketing plans

Preferred candidate profile

• Strong understanding of regional consumer behaviour and market dynamics.
• Proficiency in BTL marketing, events, and activation's.
• Ability to manage multiple stakeholders across regions.
• Vendor and agency management skills.
• Strong communication and presentation abilities (regional language knowledge will be an advantage).
• Analytical mindset with the ability to measure campaign effectiveness and ROI.
• Team player with leadership qualities and adaptability

Interested candidates may share their resume on adarsh.pandey@utkarsh.bank.