# Social Media Strategist - Job Description
## Position OverviewWe are seeking a creative and strategic Social Media Strategist to lead our digital presence across all social media platforms. This role combines strategic thinking with hands-on execution, requiring someone who can design compelling social media grids, orchestrate content placement, and independently manage comprehensive social media campaigns including UGC ads and influencer marketing initiatives.## Key Responsibilities### Strategic Planning & Content Architecture- Design and execute social media grids** that align with brand aesthetics and marketing objectives- Develop comprehensive content strategies determining what content should be posted where, when, and at what frequency- Create content calendars** with optimal posting schedules across multiple platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube)- Analyze platform algorithms and audience behavior to maximize reach and engagement### Campaign Management & Execution- Plan and execute UGC (User-Generated Content) advertising campaigns from concept to completion- develop and manage influencer marketing campaigns including identification, outreach, negotiation, and performance tracking- Create comprehensive campaign briefs and oversee end-to-end campaign lifecycle- Monitor campaign performance and optimize strategies based on data-driven insights### Team Coordination & Project Management- **Coordinate with internal teams** (creative, marketing, product) to ensure timely content creation and delivery- **Manage content approval workflows** and ensure brand consistency across all touchpoints- **Oversee content upload schedules** and maintain publishing calendars- **Facilitate cross-functional collaboration** to align social media efforts with broader marketing initiatives### Analytics & Optimization- **Track and analyze social media metrics** including engagement rates, reach, impressions, and conversion data- **Prepare comprehensive performance reports** with actionable insights and recommendations- **Conduct competitor analysis** and industry trend research to inform strategy- **A/B test content formats, posting times, and campaign approaches** for continuous improvement## Required Qualifications### Experience & Skills- **3-5 years of social media marketing experience** with proven track record of successful campaigns- **Demonstrated expertise in social media grid design** and visual content strategy- **Hands-on experience with UGC campaigns** and influencer marketing management- **Proficiency in social media management tools** (Hootsuite, Buffer, Sprout Social, Later)- **Strong analytical skills** with experience in social media analytics platforms (Instagram Insights, Facebook Analytics, TikTok Analytics)### Technical Competencies- **Advanced knowledge of all major social media platforms** and their unique content requirements- **Experience with design tools** (Canva, Adobe Creative Suite, Figma) for grid planning and content creation- **Understanding of paid social advertising** (Facebook Ads Manager, Instagram Ads, TikTok Ads)- **Familiarity with influencer marketing platforms** (AspireIQ, Grin, Upfluence)- **Basic knowledge of SEO principles** and hashtag strategy### Personal Attributes- **Self-motivated and proactive** with ability to work independently and take initiative- **Excellent project management skills** with attention to detail and ability to meet deadlines- **Strong communication skills** for coordinating with teams and external partners- **Creative mindset** with ability to think outside the box and adapt to trends quickly- **Data-driven approach** to decision making and strategy optimization## Preferred Qualifications- Bachelor's degree in Marketing, Communications, Digital Media, or related field- Experience with e-commerce brands or direct-to-consumer marketing- Knowledge of emerging social media trends and platform updates- Experience managing social media budgets and ROI optimization- Certifications in social media marketing or digital advertising platforms## What You'll Accomplish- **Build and maintain a cohesive brand presence** across all social media channels- Drive measurable growth in follower engagement, brand awareness, and conversion rates- Establish efficient workflows that streamline content creation and publishing processes- Create scalable systems for UGC collection and influencer partnership management- Contribute to overall marketing objectives through strategic social media initiatives## Reporting Structure- Reports to: Digital Marketing Manager/Marketing Director- Collaborates with: Creative Team, Content Writers, Graphic Designers, Marketing Analysts- May manage: Freelance creators, intern positions, or junior social media specialists## Compensation & Benefits- Competitive salary commensurate with experience- Performance-based bonuses tied to social media KPIs- Professional development opportunities in digital marketing- Access to social media tools and software subscriptionsl---
