Social Media Strategist

Experience Required

Industry Preference:

Role Overview:

We are looking for a creative and performance-driven Social Media & Digital Executive who can take complete ownership of our social media presence. This role requires a balance of creative thinking, strategic planning, execution excellence, and data-backed decision-making, while working closely with internal teams to ensure brand consistency and growth across platforms.

Key Responsibilities

1. Content Strategy & Creative Thinking

• Conceptualize and execute platform-specific content strategies aligned with brand objectives.

• Bring fresh ideas, trends, and formats to the table while maintaining brand tone and visual identity.

• Think creatively to develop engaging reels, static posts, carousels, stories, and campaigns.

2. Aesthetic Sense & Brand Visuals

• Ensure all content meets high aesthetic and visual standards aligned with premium brand positioning.

• Work closely with designers, videographers, and editors to maintain consistency in look, feel, and storytelling.

• Have a strong eye for layouts, colors, typography, and overall visual harmony.

3. Content Calendar Management

• Plan, manage, and execute monthly and weekly content calendars across platforms (Instagram, Facebook, LinkedIn, etc.).

• Ensure timely posting, coordination, and adherence to marketing timelines, launches, and campaigns.

• Balance brand content, performance content, engagement posts, and trend-based creatives.

4. Performance Analysis & Optimization

• Track and analyze content performance using platform insights and analytics tools.

• Monitor KPIs such as reach, engagement, CTR, follower growth, and conversions.

• Use data-driven insights to refine content strategies and improve performance continuously.

5. Social Media Paid Advertising

• Plan, execute, and optimize paid social media campaigns for brand awareness, engagement, and conversions.

• Work on audience targeting, creatives, captions, budgets, and performance tracking.

• Collaborate with the internal marketing team to align paid efforts with broader business goals.

6. Strategy & Campaign Execution

• Contribute to overall digital and social media strategy, including campaign planning and seasonal launches.

• Translate business and marketing objectives into actionable social media plans.

• Stay updated with platform algorithm changes, trends, and best practices.

7. Internal Collaboration

• Work closely with internal teams such as marketing, design, content, sales, and leadership.

• Coordinate seamlessly to ensure alignment across messaging, campaigns, and brand communication.

• Act as a bridge between creative execution and business intent.

8. Communication & Interpersonal Skills

• Demonstrate excellent verbal and written communication skills for internal coordination and external messaging.

• Present ideas, strategies, and performance reports clearly and confidently.

• Maintain strong interpersonal skills to work effectively in a fast-paced, collaborative environment.

9. Brand Understanding & Ownership

• Develop a deep understanding of the brand’s vision, tone, values, and target audience.

• Ensure every piece of content reflects brand positioning and storytelling.

• Take ownership of social media channels as a brand custodian.

Key Skills Required

• Creative thinking with a strong strategic mindset

• Excellent aesthetic and visual judgment

• Strong organizational and time-management skills

• Hands-on experience with social media platforms and ad managers

• Analytical mindset with attention to detail

• Strong communication and interpersonal abilities