Social Media Strategist

Role Description

This is a contractual 6 months on-site role located in Goa for a Social Media Strategist. The role involves creating, managing, and executing social media strategies to enhance brand awareness and engagement. Responsibilities include developing content strategies, optimizing social media platforms (SMO), monitoring trends, analyzing campaign performance, and collaborating with teams to ensure cohesive messaging. Additionally, the Social Media Strategist will communicate with target audiences and foster relationships to strengthen public relations efforts.

Qualifications

• Minimum 8 years of experience
• Proficiency in Social Media Marketing and Social Media Optimization (SMO) techniques
• Strong Communication and Public Relations skills
• Experience in developing effective Content Strategies
• Ability to analyze and interpret social media metrics to inform strategic decisions
• Creativity, adaptability, and excellent writing and editing skills
• Proficiency in relevant tools and platforms such as social media management tools and analytics
• Prior experience in advertising, marketing, or related industries is an advantage
• Bachelor's degree in Marketing, Communications, or a related field