Social Media Strategist

Plan and execute digital marketing strategies across all channels.

• Manage SEO, SEM, social media, email, and content teams with budgets and timelines.

• Improve brand visibility, lead generation, and overall campaign performance reporting.

• Perform keyword research, competitor analysis, and on‑page optimization.

• Manage backlinks, outreach, and technical SEO audits.

• Track rankings, organic traffic, and website performance metrics.

• Create and optimize Google Ads campaigns for search, display, and remarketing.

• Monitor CPC, conversions, ROI, and run A/B tests on ads and landing pages.

• Track performance insights and refine targeting strategies.

• Create and manage monthly content calendars for all platforms.

• Increase engagement, followers, and coordinate with designers and creators.

• Track social analytics and plan growth initiatives.

• Write SEO‑friendly blogs, website content, scripts, and captions.

• Research industry trends and maintain brand tone.

• Collaborate with marketing teams on campaign content.

• Create newsletters, automation flows, and segmented campaigns.

• Improve open rates, click‑through rates, and test email variations.

• Manage tools like Mailchimp, Zoho, and Klaviyo.

• Manage paid ads across Google, Meta, and other platforms.

• Optimize for conversions, ROI, and analyze audience behaviour.

• Manage budgets, scale campaigns, and report performance.

• Plan campaign goals, deliverables, and track by performance.

• Maintain influencer relationships and coordinate content.

• Create posters, banners, ads, reels, thumbnails, and digital creatives.

• Maintain brand consistency across all marketing assets.

• Deliver fast creative variations and support campaigns.

• Edit reels, shorts, YouTube videos, ads with proper transitions and audio.

• Maintain fast delivery timelines and storytelling formats.

• Export platform‑optimized content for all channels.

• Monitor campaign data and metrics across all platforms.

• Prepare performance reports and suggest ROI improvements.

• Analyze customer behaviour using GA4, Data Studio, and CRM tools.