Social Media Strategist

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About Us

Zippyscale is a fast-growing, innovation-led marketing agency empowering brands across industries with breakthrough marketing strategies and performance-driven execution. We thrive on creativity, strategy, technology, and impact and we’re constantly pushing boundaries to stay ahead of the curve.

Job Overview

Social Media Strategist / Manager

This role requires someone who is not just a social media manager — but a strategist, trend-spotter, storyteller, creator, and growth driver. You should be highly fluent with prompting, content intelligence, trend adaptation, and creative direction. Experience with design/editing is a plus, but the ability to guide creative execution is a must.

Key Responsibilities

• Develop and execute

  data-backed social media strategies

  across platforms like Instagram, LinkedIn, X, Facebook, YouTube, and emerging channels.

• Stay ahead of

  global social media trends, platform updates, formats, features, and cultural shifts

  , and translate them into actionable strategies.

• Use AI tools for content ideation, research, optimization, repurposing, analytics, and workflow automation.

• Lead

  creative direction

  for social media campaigns - ensuring storytelling, branding, messaging, and positioning align with business goals.

• Oversee content calendars, campaign planning, social launches, campaign rollouts, and engagement strategies.

• Work closely with design, video, and creative teams to develop scroll-stopping creatives, scripts, hooks, and concepts.

• Analyze performance using platform analytics and AI insights tools to produce reports, learnings, and improvement strategies.

• Build and manage brand presence, community engagement, and conversation-building initiatives.

• Strategize and execute influencer collaborations, creator partnerships, and content amplification plans.

• Optimize social funnels for awareness, engagement, conversions, and retention.

• Ensure brand consistency across tone, visuals, and messaging.

• Experiment continuously - testing new formats, content styles, posting frameworks, and content engines.

• Implement AI tools for

  content creation, editing, captioning, scripting, scheduling, and analytics

  .

• Build AI workflows for faster production, smarter insights, and scalable execution.

• Use AI to discover trends before they peak - predictive trend spotting.

• Leverage automation tools for community management, engagement triggers, and workflow optimization.

Bonus Skills

(Not mandatory but highly valued)

• Experience with

  design tools

  like Figma, Photoshop, Canva, Illustrator.
• Experience with

  video editing tools

  like Premiere Pro, Final Cut, CapCut, or After Effects.
• Experience developing creative frameworks and content systems.

Creative direction > execution… but execution experience is a big plus.

Requirements

• 2–5+ years of experience in social media strategy, brand building, or digital content management.
• Proven track record of managing brand social presence and delivering measurable results.
• Deep understanding of platform mechanics, algorithms, audience psychology, and growth strategies.
• Strong understanding and hands-on experience with

  AI tools

  for social media.
• Exceptional storytelling, creative thinking, and strategic planning capabilities.
• Excellent communication skills, leadership mindset, and ability to collaborate across teams.
• Highly proactive, curious, experimental, and adaptable to fast-paced environments.

Benefits

• Competitive salary ranging from

  Rs 20,000 – Rs 40,000 per month

  (based on experience and expertise).
• Work with cutting-edge tools, AI systems, trends, and global brands.
• A creative, collaborative, and open team culture.
• Massive learning and growth opportunities in a future-forward marketing agency.

Why Join Zippyscale?

• You’ll work on

  diverse brands and industries

  .
• You’ll build

  category-defining content and strategies

  .
• You’ll operate at the intersection of

  creativity, strategy, and AI tools

  .

we’d love to hear from you.