Social Media Strategist

Job Title: Social Media Strategist

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Job Overview

Social Media Strategist

Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, Twitter/X, etc.) aligned with business objectives

Plan monthly and quarterly content calendars based on campaigns, trends, and brand goals

Analyze performance metrics and optimize content for engagement, reach, and conversions

Stay updated with social media trends, platform updates, and competitor activities

Understand brand positioning, tone of voice, and target audience to ensure consistent communication

Translate brand strategies into effective social media narratives and campaigns

Contribute ideas for brand campaigns, launches, and digital storytelling

Ensure visual and content consistency across all social media platforms

Participate in client meetings to present strategies, ideas, and performance insights

Coordinate with design, content, and digital marketing teams for execution

Guide social media executives on content direction and campaign execution

Provide clear briefs and creative direction to maintain brand alignment

23 years of experience in social media strategy or digital marketing

Strong understanding of branding, brand communication, and audience psychology

Excellent written and verbal communication skills

Experience handling multiple brands or clients

Analytical mindset with hands-on experience using social media insights and tools