Senior Sales Coordinator

Key Responsibilities:-

Sales Strategy & Execution

• Support development & execution of sales strategies to meet AOP & growth targets.
• Conduct daily calls with regional teams (RSMs, ASMs, SOs).
• Drive accountability via structured reporting and reviews.
• Track daily/weekly distributor sales performance.

CRM Management & Optimization

• Administer & optimize CRM tools (MyCo, Bizom, etc.).
• Ensure real-time, accurate data input from field teams.
• Build CRM dashboards for pipeline, conversion, counter productivity.
• Train teams on CRM usage to improve visibility & lead tracking.

Performance Tracking & Reporting

• Consolidate data from zones, depots, CRM into daily/weekly/monthly reports.
• Analyze KPIs: billing, collections, order fulfillment, active counters.
• Present insights to leadership for action and decisions.

Process Improvement

• Create and implement SOPs for sales coordination, order flow, claim management.
• Identify and fix operational gaps across depots.
• Improve distributor servicing, reporting, and stock visibility processes.

Forecasting & Planning

• Align sales forecasts with production and dispatch schedules.
• Lead monthly forecasting & target planning reviews.
• Coordinate with logistics/warehouse for depot stock availability.

Cross-Functional Collaboration

• Work with marketing, finance, logistics, customer service.
• Support product launches, campaigns, trade schemes.
• Act as communication bridge between depots, distributors, HO.

Collections & Revenue Follow-Up

• Drive collection reviews weekly/monthly.
• Coordinate with finance for monitoring dues, credit notes, reconciliations.
• Share aging reports & follow-up status with management.

Incentive & Compensation Programs

• Design and monitor sales incentive programs with HR & finance.
• Ensure transparency and accurate tracking of incentives.

Billing & Revenue Operations

• Oversee order-to-cash process & ensure accurate billing.
• Coordinate timely order processing with depots.
• Monitor credit utilization and policy compliance.

Team Support & Enablement

• Provide data insights, tools, and structured communication to regional teams.
• Conduct training & capability-building for support staff.
• Facilitate feedback flow between regions and head office.

Client & Distributor Coordination

• Support key distributor meetings and follow-ups.
• Maintain structured follow-ups on orders, collections, claims.
• Build strong distributor relationships through transparent communication.

Key Skills & Competencies

• Channel sales & distribution management (300+ distributors, multi-zone).
• CRM tools: MyCo, Bizom.
• Sales forecasting & pipeline management.
• AOP planning & performance tracking.
• Collection management & revenue monitoring.
• Data analysis & business intelligence.
• SOP development & process optimization.
• Team leadership & cross-functional coordination.
• Strong communication, discipline, ownership mentality.

Technical Skills

• MS Office: Excel, PowerPoint, Word.

Job Type: Full-time

Pay: ₹40,000.00 - ₹45,000.00 per month

Work Location: In person