Senior Marketing Specialist

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Experience:

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About Gadget Guruz

SERKIT

Role summary

Marketing Associate

Key Responsibilities

1. Brand & Portfolio Management

• Own positioning, voice, and differentiation across multiple brands 
• Ensure brand consistency while tailoring messaging for varied audiences
• Develop and evolve brand guidelines, content pillars, and storytelling frameworks aligned with impact and trust.
• Reengagement technique development 
• ATL/BTL campaigns
• DM strategy using frugal, viral marketing techniques

2. Digital Marketing (Online)

• Plan and execute performance marketing (paid social, search, retargeting) to drive lead generation, awareness, and conversion.
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• Manage SEO & content strategy for owned properties (website, blogs, landing pages) to improve organic visibility and thought leadership.
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• Run email/CRM campaigns for nurturing technician onboarding, partner engagement, and customer retention.
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• Oversee social media (organic + paid) with platform-appropriate content, community building, and growth tactics.
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• Use analytics and attribution to optimize funnel metrics (CAC, conversion rates, LTV, engagement).

3. Offline & Field Marketing

• Design and execute offline campaigns: events, roadshows, technician meetups, institutional outreach (training centers, OEM partners).
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• Build partnerships with ecosystem stakeholders (training institutes like ESSCI, corporates, local technician networks).
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• Support merchandising, collateral creation (brochures, banners, kits for field teams), and experiential touchpoints.

4. Integrated Campaigns

• Conceptualize and run integrated launches (product, geographic, institutional) spanning digital, field, PR, and partner channels.
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• Coordinate with internal teams (product, sales, operations) to align go-to-market execution.

5. Content & Creative Oversight

• Brief and manage content creators/designers (internal or external) for video, static, case studies, testimonials, and thought pieces.
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• Ensure content resonates with technical and emotional triggers relevant to repair technicians, sustainability-conscious consumers, and partner organizations.

6. Measurement & Optimization

• Define and track KPIs per brand and campaign (awareness, acquisition, activation, retention, partner pipeline metrics).
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• Run A/B tests, iterate on creatives, funnels, and offers based on data.
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• Maintain dashboards and report performance to leadership with actionable insights.

Required Qualifications & Experience

• 5–6 years of marketing experience, ideally with a mix of B2B and B2C exposure.
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• Proven track record managing

  multiple brands

  or verticals simultaneously.
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• Hands-on experience with digital channels: performance marketing, SEO, CRM/email, social, and analytics (Google Analytics / equivalent).
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• Experience in planning and executing

  offline/field marketing

  and partner-led campaigns.
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• Strong written and verbal communication; able to craft crisp positioning and campaign narratives.
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• Comfortable with ambiguity; startup grit—able to roll up sleeves and execute.

Preferred Skills

• Experience in impact-tech, hardware + SaaS, repair/e-waste/sustainability ecosystems, or deep tech-adjacent brands.
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• Familiarity with marketing tools: Meta Ads, Google Ads, HubSpot/Zoho/other CRM, analytics/dashboarding (Looker Studio / equivalent), basic design briefing.
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• Basic understanding of brand storytelling for technical audiences (technicians, OEM buyers) and emotionally resonant consumer branding.
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• Event marketing and institutional partnership experience.

Soft Skills

• Strategic thinker with execution bias.
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• Collaborative—can align cross-functional teams without heavy process overhead.
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• Analytical mindset; comfortable interpreting data and converting it into tactical pivots.
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• Ownership mentality: takes responsibility for results.
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• Empathetic: understands diverse user personas (field technicians, corporate buyers, end customers).

What you’ll get

• High ownership role across multiple strategic growth levers.
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• Opportunity to shape brands that sit at the intersection of sustainability and technology.
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• Work directly with founders and core leadership.
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• Flexible, impact-driven culture (with potential equity/performance incentives depending on level).

Application process

Send your resume, a 1-page case study of a multi-brand campaign you led (including metrics), and a short note on how you’d approach marketing for a product like SERKIT (https://gadgetguruz.com/enterprise/products/serkit)  to: [hr@gadgetguruz.com]