Senior Marketing Specialist

Dear candidate,

Greetings from ProV International

We are looking for immediate joiners. If the below JD suits well with your expertise please share your resume to monica.johnkumar@provintl.com

Job Summary:

We are seeking a creative and data-driven Marketing Specialist to join our ProV team. The ideal candidate will develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

1. Strategy Development:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and content marketing.
• Collaborate with internal teams to design cohesive marketing strategies.

1. Campaign Management:

• Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
• Develop and manage budgets for digital marketing efforts.

1. Search Engine Optimization (SEO):

• Implement and monitor SEO best practices to increase organic traffic.
• Perform keyword research and competitor analysis.

1. Content Marketing:

• Create and manage engaging, high-quality content for blogs, social media, and other digital platforms.
• Coordinate with designers and copywriters for creative development.

1. Social Media Management:

• Manage and grow social media accounts, ensuring consistent brand voice and identity.
• Develop strategies to increase followers, engagement, and brand loyalty.

1. Analytics and Reporting:

• Use analytics tools like Google Analytics, SEMrush, or similar platforms to monitor and report on performance.
• Provide insights and recommendations for improvements based on data analysis.

1. Advertising:

• Oversee paid advertising campaigns, posters, including Google Ads and social media ads.
• Test and optimize ad creatives, audiences, and bidding strategies.

1. Stakeholder Collaboration:

• Work closely with the sales team to align campaigns with sales goals.
• Partner with external agencies and vendors as needed.

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.
• 5 yrs of experience in digital marketing or related roles.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Strong understanding of SEO, SEM, and email marketing techniques.
• Good understanding on designing posters and thumbnails.
• Exceptional analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.

Regards,

Monica John