Senior Marketing Specialist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies from measurement & analytics to content production. As a Senior Marketing Specialist based in Gurgaon, your role will involve primarily focusing on campaign execution, managing multiple projects, timelines, and budgets simultaneously. Your responsibilities will include orchestrating the efforts of internal cross-functional teams and leading agency partners to bring ambitious campaigns to life. This position demands a blend of project management, data analysis, growth marketing, creative sensibility, and analytical thinking to help drive the growth and success of campaigns in the region. Your responsibilities as a Senior Marketing Specialist will include: - Partnering with GTM leads to plan and execute integrated marketing campaigns, owning the operational timeline to ensure launches uphold creative excellence and strategic goals - Executing and optimizing growth marketing strategies across owned channels to drive audience development, engagement, and subscriber acquisition - Overseeing end-to-end project management for multiple, concurrent marketing initiatives, including timeline management, budget tracking, and resource allocation - Leveraging data to analyze campaign performance, delivering actionable insights and data-driven recommendations to optimize future marketing strategies continuously - Leading collaboration with external agency partners (creative, media, events), guiding them from initial brief to final execution to ensure all output meets brand standards and strategic objectives - Collaborating effectively with cross-functional stakeholders to integrate marketing efforts into broader business objectives, ensuring a unified and powerful message across all touchpoints The ideal candidate should possess: - Bachelor's degree or equivalent practical experience - At least 5+ years of experience in a marketing role, such as product marketing, brand management, or campaign management - Experience overseeing a portfolio of diverse projects, expertly navigating shifting priorities and deadlines in a dynamic setting while maintaining rigorous organizational standards - Strong analytical mindset with proven experience in data interpretation, trend analysis, and translating findings into actionable business insights. Experience with marketing analytics platforms is highly desirable - Ability to develop and execute data-driven growth marketing campaigns across various digital and social media channels to accelerate user acquisition, engagement, and retention - Experience in creative direction, with the ability to assess and guide the development of high-impact marketing assets through clear and constructive feedback - Strong collaborator with excellent interpersonal skills and experience working effectively within and across diverse teams to achieve collective goals - Experience partnering with and managing external agencies (e.g., creative, media, PR) from briefing and creative development through to execution and performance analysis - Exceptional verbal and written communication skills Please note that due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use, and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use, and/or disclose such data in accordance with the Personal Data Protection Act 2012.,