Job
Description
Here's a comprehensive breakdown of their roles and responsibilities for Sales Executive:
I. Core Sales & Business Development:
Achieving Sales Targets: The primary responsibility is to meet or exceed monthly, quarterly, and annual sales targets for peanut chikki products. This often involves volume-based targets and revenue goals.
New Customer Acquisition:
Identifying and Prospecting: Actively research and identify potential new clients, including retailers (kirana stores, supermarkets, convenience stores), wholesalers, distributors, bakeries, cafes, and institutional buyers (schools, corporate canteens).
Lead Generation: Generate new leads through cold calling, emails, networking, and attending trade shows/exhibitions related to food and confectionery.
Presenting and Demonstrating: Conduct compelling presentations and product demonstrations (e.g., tastings) to showcase the quality, benefits, and uniqueness of the peanut chikki.
Negotiation and Closing: Negotiate pricing, terms, and contracts to close sales deals, ensuring profitability for the company while meeting customer needs.
Key Account Management & Relationship Building:
Maintaining Existing Relationships: Nurture and strengthen relationships with current customers to ensure repeat business and customer loyalty.
Upselling and Cross-selling: Identify opportunities to upsell existing clients on larger quantities or cross-sell other chikki varieties or snack products.
Addressing Customer Needs: Promptly address customer inquiries, complaints, and feedback regarding pricing, delivery, product quality, and general satisfaction.
Market Expansion: Explore and develop new markets and distribution channels for peanut chikki, especially in areas where it might be less prevalent (e.g., urban areas where it's traditionally more popular in rural/semi-urban areas).
II. Market Understanding & Strategy:
Market Research & Analysis:
Competitor Analysis: Monitor competitor activities, including their pricing strategies, new product launches, promotions, and market presence.
Market Trends: Stay updated on industry trends, consumer preferences for snacks and confectionery, and demand fluctuations (e.g., seasonal demand for chikki).
Consumer Insights: Gather feedback from customers and the market to provide insights for product development and marketing strategies.
Sales Strategy Implementation: Collaborate with sales management to develop and implement effective sales strategies tailored to the peanut chikki market.
Promotional Activities: Identify target outlets and implement promotional activities (e.g., in-store displays, special offers) to drive product visibility and sales.
III. Operations & Administration:
Order Management: Record orders accurately and ensure timely processing and coordination with the logistics/operations team for delivery.
Inventory Management (Basic): While not their primary role, a sales executive may need to coordinate with internal teams to ensure product availability and timely fulfillment of orders.
Credit Control & Collections: In some cases, they might be responsible for checking creditworthiness of clients and ensuring timely collection of payments.
Reporting: Prepare regular and accurate sales reports (daily, weekly, monthly) to track performance against targets, analyze sales metrics, and provide feedback to management. Utilize CRM software (e.g., Salesforce, Zoho, HubSpot) to maintain client records and track sales progress.
Collaboration: Work closely with internal teams such as marketing (for campaigns and brand positioning), product development (for new varieties or improvements), and logistics (for smooth deliveries).
IV. Key Skills & Qualifications:
Strong Sales Acumen: Proven track record of achieving or exceeding sales targets, especially in the FMCG or food industry.
Excellent Communication & Interpersonal Skills: Ability to build rapport, effectively present information, listen actively to customer needs, and negotiate persuasively.
Negotiation Skills: Ability to secure favorable terms and close deals while maintaining customer satisfaction.
Product Knowledge: In-depth understanding of peanut chikki products, including ingredients, health benefits, varieties, and manufacturing processes.
Market Knowledge: Familiarity with the local market, distribution channels, and consumer behavior related to snack products.
Relationship Building: Skill in establishing and maintaining long-term, positive relationships with clients.
Self-Motivated & Target-Oriented: Drive to achieve results and work independently to meet sales goals.
Analytical Skills: Ability to analyze sales data, market trends, and competitor information to adjust strategies.
Time Management & Organization: Efficiently manage a sales pipeline, schedule visits, and prioritize tasks.
Computer Proficiency: Competency in using MS Office (Excel, Word, PowerPoint) and CRM software.
Mobility: Often requires a driving license and willingness to travel extensively within an assigned territory.
Education: A Bachelor's degree in Business, Marketing, Food Science, or a related field is often preferred, though relevant experience can sometimes substitute.
