A Quality Controller in a peanut chikki manufacturing unit plays a crucial role in ensuring that the product meets established safety, quality, and regulatory standards from raw material to finished good. Here's a breakdown of their key roles and responsibilities: I. Overall Responsibilities & Objectives: Ensuring Product Safety: Paramount to prevent foodborne illnesses and ensure the chikki is safe for consumption. This involves controlling potential hazards throughout the production process. Maintaining Product Quality & Consistency: Ensuring that each batch of peanut chikki consistently meets specifications for taste, texture, appearance, nutritional value, and other sensory attributes. Regulatory Compliance: Adhering to all local and national food safety regulations (e.g., FSSAI in India) and industry standards (e.g., ISO standards). Waste Reduction & Efficiency: Identifying and addressing quality issues early to minimize product defects, rework, and waste, thereby improving overall efficiency. Customer Satisfaction & Brand Reputation: Contributing to customer satisfaction by delivering high-quality products and protecting the company's reputation by preventing recalls and negative publicity. Continuous Improvement: Proactively identifying areas for improvement in quality control procedures and processes.
Here's a comprehensive breakdown of their roles and responsibilities for Sales Executive: I. Core Sales & Business Development: Achieving Sales Targets: The primary responsibility is to meet or exceed monthly, quarterly, and annual sales targets for peanut chikki products. This often involves volume-based targets and revenue goals. New Customer Acquisition: Identifying and Prospecting: Actively research and identify potential new clients, including retailers (kirana stores, supermarkets, convenience stores), wholesalers, distributors, bakeries, cafes, and institutional buyers (schools, corporate canteens). Lead Generation: Generate new leads through cold calling, emails, networking, and attending trade shows/exhibitions related to food and confectionery. Presenting and Demonstrating: Conduct compelling presentations and product demonstrations (e.g., tastings) to showcase the quality, benefits, and uniqueness of the peanut chikki. Negotiation and Closing: Negotiate pricing, terms, and contracts to close sales deals, ensuring profitability for the company while meeting customer needs. Key Account Management & Relationship Building: Maintaining Existing Relationships: Nurture and strengthen relationships with current customers to ensure repeat business and customer loyalty. Upselling and Cross-selling: Identify opportunities to upsell existing clients on larger quantities or cross-sell other chikki varieties or snack products. Addressing Customer Needs: Promptly address customer inquiries, complaints, and feedback regarding pricing, delivery, product quality, and general satisfaction. Market Expansion: Explore and develop new markets and distribution channels for peanut chikki, especially in areas where it might be less prevalent (e.g., urban areas where it's traditionally more popular in rural/semi-urban areas). II. Market Understanding & Strategy: Market Research & Analysis: Competitor Analysis: Monitor competitor activities, including their pricing strategies, new product launches, promotions, and market presence. Market Trends: Stay updated on industry trends, consumer preferences for snacks and confectionery, and demand fluctuations (e.g., seasonal demand for chikki). Consumer Insights: Gather feedback from customers and the market to provide insights for product development and marketing strategies. Sales Strategy Implementation: Collaborate with sales management to develop and implement effective sales strategies tailored to the peanut chikki market. Promotional Activities: Identify target outlets and implement promotional activities (e.g., in-store displays, special offers) to drive product visibility and sales. III. Operations & Administration: Order Management: Record orders accurately and ensure timely processing and coordination with the logistics/operations team for delivery. Inventory Management (Basic): While not their primary role, a sales executive may need to coordinate with internal teams to ensure product availability and timely fulfillment of orders. Credit Control & Collections: In some cases, they might be responsible for checking creditworthiness of clients and ensuring timely collection of payments. Reporting: Prepare regular and accurate sales reports (daily, weekly, monthly) to track performance against targets, analyze sales metrics, and provide feedback to management. Utilize CRM software (e.g., Salesforce, Zoho, HubSpot) to maintain client records and track sales progress. Collaboration: Work closely with internal teams such as marketing (for campaigns and brand positioning), product development (for new varieties or improvements), and logistics (for smooth deliveries). IV. Key Skills & Qualifications: Strong Sales Acumen: Proven track record of achieving or exceeding sales targets, especially in the FMCG or food industry. Excellent Communication & Interpersonal Skills: Ability to build rapport, effectively present information, listen actively to customer needs, and negotiate persuasively. Negotiation Skills: Ability to secure favorable terms and close deals while maintaining customer satisfaction. Product Knowledge: In-depth understanding of peanut chikki products, including ingredients, health benefits, varieties, and manufacturing processes. Market Knowledge: Familiarity with the local market, distribution channels, and consumer behavior related to snack products. Relationship Building: Skill in establishing and maintaining long-term, positive relationships with clients. Self-Motivated & Target-Oriented: Drive to achieve results and work independently to meet sales goals. Analytical Skills: Ability to analyze sales data, market trends, and competitor information to adjust strategies. Time Management & Organization: Efficiently manage a sales pipeline, schedule visits, and prioritize tasks. Computer Proficiency: Competency in using MS Office (Excel, Word, PowerPoint) and CRM software. Mobility: Often requires a driving license and willingness to travel extensively within an assigned territory. Education: A Bachelor's degree in Business, Marketing, Food Science, or a related field is often preferred, though relevant experience can sometimes substitute.
Marketing Executive – Roles & Responsibilities 1. Market Development Identify and approach new distributors, retailers, and sales points. Expand brand presence in untapped markets within the assigned territory. 2. Brand Promotion Execute offline promotions (banners, posters, shop boards). Organize sampling activities and street promotions to increase brand awareness. Maintain strong visibility of Nice Day Peanut Chikki in retail stores. 3. Sales Support Assist the sales team in achieving monthly targets. Generate leads and follow up until conversion. Encourage retailers to take bulk orders and promote upselling. 4. Customer Relationship Management Build strong relationships with distributors and shop owners. Handle queries and resolve complaints promptly. Collect regular feedback for product and service improvement. 5. Digital & Social Media Marketing Create and post engaging content on WhatsApp, Instagram, and Facebook. Run online campaigns to reach local buyers and wholesalers. 6. Competitor & Market Analysis Monitor competitor activities, pricing, and offers. Share market insights with management for better decision-making. 7. Reporting & Documentation Maintain daily visit reports, sales updates, and promotional records. Submit weekly and monthly marketing performance reports.