Posted:8 hours ago|
Platform:
On-site
Full Time
• Develop, manage, and scale a strong performance marketing roadmap.
• Build integrated campaigns across Facebook Ads, Google Ads (Search, Display, YouTube), and remarketing platforms.
• Execute targeted prospecting and retargeting strategies to drive high-quality real estate leads.
• Allocate and optimize budgets across paid channels to drive maximum ROI and CPL efficiency.
• Track and report campaign performance against key metrics like CTR, CPC, CPL, CVR, ROAS.
• Continuously monitor, analyze, and tweak campaigns to hit performance KPIs.
• Identify new paid channels, placements, audience segments, and creative experiments.
• Perform A/B testing on ad creatives, landing pages, copies, and targeting strategies.
• Work closely with the management, design, and sales teams to ensure funnel consistency.
• Share funnel performance insights and suggestions for CRO (conversion rate optimization).
• Prepare weekly/monthly reports with actionable takeaways for leadership.
• 2–4 years of hands-on experience in performance marketing (real estate or lead-gen based platforms preferred).
• Proficiency with Meta Ads Manager & Google Ads Suite (Search, Display, YouTube).
• Knowledge of lead tracking tools (Google Analytics, UTM, CRM integrations like Zoho, LeadSquared, HubSpot).
• Strong analytical skills; you live in dashboards and know your way around data.
• Ability to balance strategy with execution plan, run, optimize, repeat.
• Experience with landing page CRO and working with dev/design teams on ad-to-asset journeys.
Experience in real estate-specific funnels (pre-launch, site visit, booking)
Knowledge of programmatic platforms or affiliate performance models
Experience with automation tools (Zapier, CRM triggers, webhooks)
Familiarity with SEO basics and owned media performance
If you can drive numbers, optimize funnels, and love the thrill of performance, let’s talk.
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