Social Media Manager

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About BrandSwitch

At BrandSwitch, we don’t just run campaigns, we build conversations, shape brand stories, and create moments that stick. We work with brands across industries to deliver strategies that are smart, social, and unforgettable. If you breathe reels, think in threads, and live for engagement spikes, you might just be the one we’re looking for.

Role Overview

We’re looking for a creative and data-driven Social Media Manager who can plan, execute, and optimise social campaigns that make people stop scrolling. You’ll work closely with the creative and strategy teams to manage day-to-day content, monitor performance, and keep our brands ahead of trends.

Key Responsibilities

• Content Strategy & Planning:

Develop monthly social media calendars, aligning content with brand objectives, campaigns, and key events.

• Platform Management:

Oversee and manage brand presence across Instagram, Facebook, LinkedIn, Twitter/X, YouTube, and emerging platforms.

• Campaign Execution:

Coordinate with designers, copywriters, and video editors to deliver timely, high-quality content.

• Trendspotting:

Identify and leverage relevant trends, formats, and cultural moments to keep the brand fresh.

• Community Management:

Engage with audiences, respond to comments/messages, and build brand loyalty through active interaction.

• Paid Social Coordination:

Work with performance marketing teams to amplify campaigns through paid ads.

• Reporting:

Deliver weekly/monthly performance reports with actionable insights.

Requirements

• 2–4 years of hands-on social media experience in an agency setup (B2C brand experience preferred).

• Strong understanding of platform algorithms, trends, and best practices.

• Proficiency in tools like Meta Business Suite, Creator Studio or similar.

• Ability to write engaging social copy and brief creative teams effectively.

• Analytical mindset with the ability to turn data into actionable insights.

• Up-to-date knowledge of pop culture, memes, and internet trends.

• Excellent communication, organisation, and multitasking skills.

Good to Have

• Experience in influencer marketing campaigns.

• Basic knowledge of Canva, Photoshop, or video editing tools.

• Understanding of paid media targeting and optimisation.