Performance Marketing Manager

Key Responsibilities

1. Marketplace & Channel Mastery

• Lead marketplace operations on Amazon, Flipkart AND Quick commerce

and Meta/Google demand generation (nice-to-have).

Optimize PDP content (A+, ratings/reviews, SEO, promos, pricing) to drive visibility, conversion, and

demand during key events.

• Manage search, display, video, and shopping adsfrom campaign setup (auto vs manual) to budget

pacing, placement tactics, negatives, and day-parting strategies.

• Develop category strategies including search vs browse dynamics, brand store design, and

hero/defend/conquest tactics.

2. Growth Strategy, Experimentation, Planning & Execution

• Design and execute 30/60/90 day plans and OKRs with clear goals and guardrails.
• Prioritize initiatives balancing quick wins (PDP fixes, retargeting) with long-term bets (AI-driven bidding,

attribution dashboards).

• Solve marketplace challenges such as ACoS spikes, inventory gaps, or content issues using structured

problem-solving.

• Lead growth experiments (funnel design, testlearn cycles) and turn learnings into repeatable playbooks.

3. Customer Insight & Brand Building

• Translate consumer insights and review mining into PDP content, bundles, creative campaigns, and

lifecycle journeys.

• Integrate performance and brand marketing strategies to maximize share of shelf/search across online

channels.

4. Commercial Acumen & P&L Understanding

• Connect marketing decisions to revenue, margins, contribution, and cash flow.
• Analyze unit economics including CAC vs LTV, TACoS vs ROAS, platform fees, logistics costs, and promo

impacts.

• Build deal/P&L models and perform scenario planning to allocate resources across countries, brands, and

SKUs.

5. Data Rigor & Decision Quality

• Leverage SQL, advanced Excel, or equivalent tools for data-driven decision making.
• Build attribution models, cohort analyses, and dashboards to measure effectiveness and guide decisions.
• Apply advanced techniques such as Marketing Mix Modeling and geo-experiments to optimize channel

performance.

• Perform forecasting, variance analysis, and communicate trade-offs clearly to stakeholders.

6. Stakeholder Management & Collaboration

• Collaborate cross-functionally with Global Category, Regional (India/GCC/SEA), Supply Chain, Product,

Finance, and external partners.

• Set expectations, manage dependencies (e.g., inventory, NPI timelines), and drive alignment through

weekly/monthly business reviews (WBR/MBR).