B2B Growth Marketing Manager ( ABM, Campaigns, Lead Gen or Demand Gen Experience) 📍 Location: Hyderabad, India About Us We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are seeking a B2B Account Manager - Sales & Marketing with a strong background in demand generation, account-based marketing (ABM), and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we would like to hear from you. About You You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies. Key Responsibilities 🔍 Marketing Strategy & Revenue Growth Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth. Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation. Identify upsell and cross-sell opportunities to maximise revenue from existing accounts. Innovate and implement AI-powered marketing solutions to improve efficiency and results. 📊 Sales Enablement & AI-Driven Marketing Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards). Implement AI-driven predictive analytics, automation, and personalisation to enhance marketing effectiveness. Manage and optimise marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing. Analyse intent data and behavioural insights to improve targeting and engagement. 📈 Performance Marketing, SEO & Programmatic Advertising Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns. Oversee SEO strategy, including technical SEO, content optimisation, and link-building initiatives. Drive conversion rate optimisation (CRO) efforts to improve landing page performance. 🧠 Data-Driven Insights & Reporting Build real-time dashboards and performance reports using Google Analytics, HubSpot, and Tableau. Continuously monitor and optimize marketing campaigns based on data-driven insights. Provide strong case studies demonstrating measurable revenue impact from past marketing programs. 💡 Team Leadership & Project Management Hire, mentor, and develop a team of marketers to deliver high-impact campaigns. Manage multiple client accounts, ensuring projects are executed efficiently and aligned with business objectives. Utilise project management tools (Asana, Trello, Monday.com) to track progress and deadlines. 🌐 Market Intelligence & Continuous Learning Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a competitive edge. Monitor competitor activities and recommend innovative solutions for market differentiation. Continuously experiment and improve strategies for faster, more effective marketing execution. Requirements ✅ Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing multi-channel programs. ✅ Marketing Technology: Hands-on experience with 2-3 marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense). ✅ AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution and efficiency. ✅ Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and SEO tools (SEMrush, Ahrefs, Screaming Frog). ✅ Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and optimise performance. ✅ Communication Skills: Excellent written and spoken English, with strong interpersonal and client-facing communication skills. ✅ Project Management: Strong organizational skills with experience using project management tools (Asana, Trello, Monday.com). ✅ Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry trends. Why Join Us? 🚀 Work with top-tier B2B brands and cutting-edge marketing technologies. 📊 Lead innovative, data-driven marketing programs that drive real revenue impact. 🎯 Opportunity to grow, experiment, and continuously improve your marketing skill set. 🌟 Competitive salary with performance-based incentives. 🌍 Be part of a collaborative and forward-thinking marketing team redefining B2B success! Show more Show less
