Performance Marketing Manager

Job Title: Performance Marketing Manager

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Job Summary

Performance Marketing Manager

full-funnel optimization in an education or high-consideration domain

Key Responsibilities

Performance & Growth Ownership

• Own end-to-end performance marketing for student acquisition across UG, PG, and other programmes.
• Drive outcomes across the funnel:

  CPL, lead quality, conversion to application, and enrolments

  .
• Plan and manage monthly and quarterly paid media budgets with clear ROI targets.

Paid Media Execution

• Lead campaign strategy, setup, execution, and optimization across

  Google Ads (Search, Display, YouTube), Meta Ads, and other relevant platforms

  .
• Conduct structured keyword research, audience segmentation, and intent-based targeting.
• Continuously optimize bids, creatives, landing pages, and funnels to improve efficiency.

Creative & Landing Page Optimization

• Work with content and design teams to develop high-converting ad creatives and landing pages.
• Guide messaging based on programme USP, intake cycle, competitive positioning, and audience intent.
• Run systematic

  A/B tests

  on creatives, copy, landing pages, and offers.

Data, Analytics & Reporting

• Track and analyze campaign performance using

  Google Ads, Google Analytics, CRM dashboards, and attribution tools

  .
• Build clear weekly and monthly performance reports focused on outcomes, insights, and next actions.
• Use data to diagnose funnel drop-offs and recommend corrective actions.

Admissions & CRM Alignment

• Work closely with the

  admissions team

  to improve lead quality and downstream conversions.
• Use counsellor feedback and CRM data to refine targeting, messaging, and spend allocation.
• Ensure accurate lead tracking, attribution, and campaign tagging.

Team & Stakeholder Collaboration

• Coordinate with SEO, content, design, and web teams for integrated campaign execution.
• Mentor junior team members or manage external agencies, where applicable.
• Stay updated on performance marketing trends and platform changes, applying them pragmatically.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or a related field.

• 5–8 years of hands-on experience

  in performance marketing / paid media roles.
• Proven track record of managing

  high-budget, ROI-driven campaigns

  with measurable business outcomes.
• Strong expertise in

  Google Ads and Meta Ads

  ; experience with YouTube and display is a plus.
• Solid understanding of analytics, attribution, and CRM-integrated funnels (education experience preferred).
• Highly analytical, detail-oriented, and comfortable owning numbers and outcomes.
• Strong communication skills and ability to work cross-functionally.