Performance Marketing Manager

As a Performance Marketing Manager at our company, you will be responsible for planning, executing, and optimizing performance marketing campaigns on various digital platforms to drive business growth and meet key performance indicators (KPIs). Your expertise in paid media strategy, audience targeting, and advanced analytics will be crucial in maximizing return on investment (ROI) and contributing to our overall marketing strategy. You will need to be a strategic thinker capable of managing multi-channel campaigns, analyzing performance metrics, and optimizing results to achieve our business objectives. **Key Responsibilities:** - Develop and implement comprehensive performance marketing strategies across platforms such as Meta Ads, Google Ads, Criteo, AdRoll, RTB, and programmatic advertising. - Design and optimize campaigns to drive targeted traffic, conversions, and overall business growth. - Manage the full campaign lifecycle, including budgeting, targeting, creative optimization, bidding strategies, and A/B testing to ensure campaigns meet KPIs. - Continuously monitor, analyze, and interpret campaign performance metrics to optimize campaigns and ensure the best possible ROI. - Collaborate with creative, design, and product teams to align performance marketing strategies with overall business goals. - Stay updated on industry trends, emerging technologies, and best practices to implement innovative strategies and tools. **Qualifications:** - 5+ years of experience in performance marketing with a focus on paid media campaigns. - Hands-on experience with various platforms like Meta Ads, Google Ads, Criteo, AdRoll, RTB, and programmatic advertising. - Deep understanding of conversion rate optimization (CRO) and expertise in digital analytics tools. - Proven track record of driving measurable results through performance marketing campaigns. - Strong analytical mindset and exceptional communication skills for presenting data-driven insights. - Excellent organizational and time management skills for managing multiple campaigns simultaneously. - Experience in budget management and bidding strategies for high-volume campaigns. - Knowledge of SEO and content marketing strategies is a plus. If you are passionate about performance marketing, have a proven track record of driving results through paid media campaigns, and possess strong analytical and communication skills, we encourage you to apply for this exciting opportunity. Please share your updated resumes to amarragi@affable.in or 9048151003.,