Marketing Specialist

PossibleWorks AI Inc

4 years

0 Lacs

hyderabad telangana india

Posted:12 hours ago| Platform:

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Skills Required

marketing content optimization management support development seo drive communication engagement leadership research analysis tracking strategies reports analytics prospecting personalization outreach strategy writing ads saas automation hubspot marketo mailchimp crm salesforce design figma

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

Marketing Specialist

Key Responsibilities

📌 Digital Marketing

Plan, execute, and optimize digital marketing campaigns across multiple platforms.
Manage social media marketing to drive engagement and thought leadership.
Conduct keyword research, competitor analysis, and campaign performance tracking.
Improve website visibility and lead generation through SEO and SMM strategies.
Collaborate with cross-functional teams to support product and brand initiatives.
Track KPIs, generate insights, and prepare performance reports using analytics tools.
Work closely with Business Development to align campaigns with prospecting priorities.

Field Marketing and ABM Support

Collaborate with the US field sales teams to support region-specific initiatives.
Assist in executing ABM campaigns—account research, content personalization, landing pages, and campaign tracking.
Support webinars, virtual events, and partner-driven GTM activities.

✍️ Content Creation

Develop engaging content for social media, blogs, landing pages, emails, and marketing assets.
Produce SEO-friendly content aligned with brand, persona, and funnel stages.
Work with designers to produce high-quality creatives and marketing collaterals.
Support content needs for ABM, BD, outreach and field campaigns.

What We’re Looking For

3–4 years of experience in digital marketing, SEO, field marketing and social media marketing.
Strong understanding of digital strategy, keyword research, and campaign optimization.
Solid content writing skills, especially for SEO and top-funnel enagement
Proficiency with tools like Google Analytics, Search Console, SEMrush/Ahrefs, Meta Ads Manager, etc.
Excellent communication, analytical thinking, and project management skills.
A
self-driven, highly motivated individual
who can work independently and in a team.

Nice to Have

Experience in B2B or SaaS marketing.
Exposure to ABM tools and marketing automation platforms (HubSpot, Marketo, Mailchimp).
Understanding of CRM workflows (Salesforce/HubSpot CRM).
Basic skills in design tools (Canva, Figma).

More Jobs at PossibleWorks AI Inc

Marketing Specialist

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