Marketing Specialist

Job Title: Marketing Execution Specialist (Performance, Social & Community Ops)

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About the Role

Marketing Execution Specialist

hands-on, fast, organised, and execution-driven

Key Responsibilities

1. Performance Marketing Monitoring

• Coordinate with the agency for daily and weekly lead generation performance
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• Monitor and run Meta Ads, Google Ads & LinkedIn Ads
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• Track SEO activities and performance metrics
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• Create new offers and run A/B tests with iterative improvements

2. Social Media Execution

• Execute consistent strategy across:
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• YouTube
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• Instagram
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• Facebook
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• LinkedIn
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• Work directly with the CMO on planning and rollout
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• Track post performance and iterate content direction

3. Multi-Channel Marketing Operations

• Execute email marketing campaigns
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• Schedule WhatsApp broadcasts periodically
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• Handle WhatsApp and Facebook communities
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• Monitor Quora & Reddit presence and brand mentions

4. Market Research & Insights

• Track industry changes and competitor movements
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• Identify market trends and content opportunities
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• Research trending reels and campaign ideas for WellnessZ

5. App Communication & Community Engagement

• Push in-app notifications and marketing messages
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• Manage platform-generated content flows
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• Ensure high engagement among coaches and clients

6. Product Reverse Engineering

• Analyse competitor platforms and funnels
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• Test competitor experiences first-hand
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• Report findings and suggest improvements for WellnessZ

7. Internal Feedback Execution

• Collect feedback from Tech, Sales & Success teams
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• Convert feedback into actionable changes in campaigns
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• Ensure timely implementation and reporting

8. Branding Consistency

• Maintain brand guidelines across all assets
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• Monitor taglines, visual consistency & logo usage
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• Ensure future offers align with the master brand kit

9. Physical & Event Marketing

• Manage product kits for onboarded clients
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• Support freebies distribution for new prospects
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• Assist in expo/event material setup & branding logistics

What We’re Looking For

• 1–2 years of execution-based marketing experience (NOT purely strategy)
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• Hands-on experience with Meta/Google/LinkedIn ads monitoring
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• Strong understanding of social media platforms
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• Excellent coordination and follow-through skills
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• Highly organised and comfortable working with multiple tasks
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• Fast learner with a proactive attitude
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• Strong communication skills and reporting discipline

Why This Role is Exciting

• Work directly with the CMO and core leadership
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• High-speed learning across performance, branding, community & product
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• Zero bureaucracy — fast implementation environment
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• Opportunity to grow into:
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• Performance Marketing Lead
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• Brand & Community Manager
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• Growth Manager