Posted:1 day ago|
Platform:
On-site
Full Time
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Job Description – Marketing Executive
The Marketing Analyst will be responsible for conducting market research, analyzing data, evaluating marketing performance, and preparing strategic insights to support business decisions. The role includes creating high-quality presentations, tracking social media performance, and identifying opportunities for brand growth.
Key Responsibilities:
* Conduct **market research**, competitor analysis, and industry trend studies.
* Gather and analyze data using tools such as Excel, Google Analytics, and market research platforms.
* Prepare **insightful reports, dashboards, and presentations (PPTs)** for leadership teams.
* Track and evaluate the performance of marketing campaigns across digital and social media platforms.
* Identify customer behavior patterns and provide recommendations for improving marketing strategies.
* Support the development of content strategy for social media based on analytics.
* Collaborate with cross-functional teams including marketing, product, and sales.
* Monitor market shifts and recommend data-driven actions.
* Maintain databases, research documents, and performance trackers.
Skills Required:
* Strong analytical and research skills
* Proficiency in MS Excel, PowerPoint, and research tools
* Ability to create professional, visually appealing presentations
* Understanding of digital marketing and social media metrics
* Excellent written and verbal communication
* Attention to detail and ability to translate data into insights
**Preferred Qualifications:**
* Bachelor’s degree in Marketing, Business, Economics, or related field
* Experience in market research or marketing analytics
* Knowledge of Google Analytics, social media insights tools, and competitive analysis platforms
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