Marketing Specialist

• Location: Noida, Sector 132

• Experience: 6 months – 1 year

• Salary: Up to ₹3,00,000 per annum

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Job Description – Marketing Executive

The Marketing Analyst will be responsible for conducting market research, analyzing data, evaluating marketing performance, and preparing strategic insights to support business decisions. The role includes creating high-quality presentations, tracking social media performance, and identifying opportunities for brand growth.

Key Responsibilities:

* Conduct **market research**, competitor analysis, and industry trend studies.

* Gather and analyze data using tools such as Excel, Google Analytics, and market research platforms.

* Prepare **insightful reports, dashboards, and presentations (PPTs)** for leadership teams.

* Track and evaluate the performance of marketing campaigns across digital and social media platforms.

* Identify customer behavior patterns and provide recommendations for improving marketing strategies.

* Support the development of content strategy for social media based on analytics.

* Collaborate with cross-functional teams including marketing, product, and sales.

* Monitor market shifts and recommend data-driven actions.

* Maintain databases, research documents, and performance trackers.

Skills Required:

* Strong analytical and research skills

* Proficiency in MS Excel, PowerPoint, and research tools

* Ability to create professional, visually appealing presentations

* Understanding of digital marketing and social media metrics

* Excellent written and verbal communication

* Attention to detail and ability to translate data into insights

**Preferred Qualifications:**

* Bachelor’s degree in Marketing, Business, Economics, or related field

* Experience in market research or marketing analytics

* Knowledge of Google Analytics, social media insights tools, and competitive analysis platforms

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