Marketing Specialist

About the Role

We are looking for a dynamic and creative Marketing Specialist who can drive brand growth through strategic planning, strong campaign execution, and impactful creative ideas. The ideal candidate should have hands-on experience in brand strategy, influencer marketing, digital campaigns, and creating compelling content across platforms.

Key Responsibilities

Brand Strategy & Communication

• Develop and execute brand strategies to strengthen brand positioning and awareness.
• Ensure consistent brand messaging across all marketing channels.
• Conduct competitor analysis and market research to support strategic decisions.

Digital & Influencer Marketing

• Plan, manage, and execute influencer marketing campaigns across relevant platforms (Instagram, YouTube, LinkedIn, etc.).
• Identify, engage, and build relationships with influencers and content creators.
• Track campaign performance and optimize for ROI.

Campaign Management

• Create, manage, and analyze multi-channel marketing campaigns (social media, email, paid ads, partnerships, etc.).
• Develop creative campaign concepts and ensure high-quality execution.
• Measure campaign success using KPIs and prepare performance reports.

Creative Development

• Collaborate with designers and content teams to produce high-impact creatives—graphics, videos, reels, ads, and promotional content.
• Write and edit content for social media, website, emailers, and marketing collateral.
• Ensure all creatives align with brand guidelines and campaign objectives.

Performance & Reporting

• Monitor marketing metrics and generate insights for continuous improvement.
• Use analytical tools (Google Analytics, Meta Ads Manager, etc.) to track performance.
• Present campaign results and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in brand strategy, influencer marketing, and digital campaign execution.
• Strong understanding of social media trends, consumer behavior, and creative storytelling.
• Ability to think creatively and bring fresh ideas to the table.
• Excellent communication, coordination, and project management skills.
• Proficiency with marketing tools (Canva/Adobe Suite, analytics tools, CRM platforms, etc.).

Preferred Skills

• Experience with performance marketing (Google Ads, Meta Ads).
• Knowledge of marketing automation tools.
• Ability to work in a fast-paced startup environment.