Description
Who is USP?
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
Brief Job Overview
The Marketing Operations Manager will drive the end-to-end execution of integrated marketing campaigns across digital, events, and media platforms to localize global campaigns and commercial initiatives and achieve regional business goals, maintaining global brand standards. This role also leads content development and communication strategies to amplify USP’s scientific leadership and stakeholder engagement in South Asia. The role leads marketing operations for USP workshops and conferences and trade shows that USP participates in South Asia. The position also supports internal communications and employee engagement by managing affinity group initiatives and promoting a strong organizational culture. The role oversees digital performance tracking, CRM-driven lead nurturing, and vendor coordination to ensure timely, high-quality campaign delivery.
How will YOU create impact here at USP?
As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.
Marketing Operations
- Manage end-to-end execution of marketing campaigns and initiatives in collaboration with global marketing leads , digital marketing and regional sales, scientific affairs, education and external affairs.
- Coordinate with regional distributors to align on marketing campaign execution, ensure timely dissemination of promotional materials, monitor distributor’s marketing efforts and support local outreach efforts.
- Develop and maintain campaign calendars, project trackers, and performance dashboards.
- Lead regional marketing programs across events, webinars, digital marketing campaigns based on global campaigns and local business goals, and product launches.
- Develop & manage media opportunities to create greater awareness of USP thought leadership & advocacy efforts; identify & nurture relationships with key trade & business media outlets in South Asia
- Work closely with cross-functional teams (Sales, External Affairs, USP India Science team) to localize marketing content and initiatives.
- Manage vendor relationships (creative, digital, event) to deliver high-quality marketing collateral and campaigns on time.
Communication and Content
- Execute internal and external communication strategies that enhance USP’s brand visibility and stakeholder engagement in South Asia region.
- Localise messaging for press releases, product communications, newsletters, social media, executive speeches, and thought leadership content.
- Partner with global communication teams to amplify success stories, regional milestones, and scientific impact in India.
- Manage development of regional customer-facing presentations, event kits, brochures, and whitepapers.
- Ensure consistency and compliance with USP branding, tone of voice, and messaging across all communication and marketing materials
Digital Engagement and Analytics
- Lead execution of digital marketing campaigns in South Asia based on global campaigns and regional content strategy, amplifying the regional digital channels.
- Monitor and report on key performance indicators across marketing initiatives
- Leverage CRM and marketing automation tools to support lead generation and nurturing campaigns in collaboration with Sales team.
Internal Communications
- Support India-based affinity groups, helping coordinate events, campaigns, and storytelling initiatives that foster inclusivity, belonging, and organizational culture.
- Create messaging, visual content, and communications that promote participation, celebrate milestones, and strengthen employee connection to USP’s mission.
Who is USP Looking For?
The Successful Candidate Will Have a Demonstrated Understanding Of Our Mission, Commitment To Excellence Through Inclusive And Equitable Behaviors And Practices, Ability To Quickly Build Credibility With Stakeholders, Along With The Following Competencies And Experience
- Bachelors/Masters in business marketing / Digital marketing & Communications/ Brand Management/
- Minimum 6–8 years of relevant experience in marketing operations, digital marketing, brand/ corporate communications- ideally within the pharma, life sciences, or healthcare industry.
- The candidate should have good written and communication skills in the English language.
Additional Desired Preferences
- Additional qualifications in Digital Communication / corporate communications will be an advantage.
- Digital savvy with an aptitude for learning software technology quickly.
- Preference will be given to candidates with experience working in the pharmaceutical / Chemical Instrumentation space.
- Possess an understanding and knowledge of brand strategy and planning in line with the Organization Goals.
- Own and deliver the annual marketing plan
- Leading the Marketing communication, function with focus on social media, engaging/creating opportunities in print and electronic media
- Has the ability to develop marketing collaterals and communication tools.
- Strong organizational skills and attention to detail.
Supervisory Responsibilities
None, this is an individual contributor role.
Benefits
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
Job Category
Sales & Marketing
Job Type
Full-Time
