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Marketing Operations Manager

2 - 7 years

3 - 6 Lacs

hyderabad

Posted:3 hours ago| Platform: Naukri logo

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Skills Required

lead generation competitor analysis marketing support marketing operations market research brand awareness cost analytics crm marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Physical School Operations

Lead Generation: Number of qualified leads and conversion to enrollments.

Local Outreach Campaigns: ROI from ads, fairs, and parent meetups.

Event Attendance: Participation rates at offline open houses and tours.

Brand Visibility: Growth in inquiries from local campaigns.

2. Franchise Business Marketing Operations

Lead Generation: Number of franchise inquiries generated.

Campaign ROI: Cost per franchise lead and conversion rate to qualified prospects.

Brand Visibility: Growth in franchise-related impressions, mentions, and traffic.

Franchisee Marketing Support: Satisfaction scores from franchisees on marketing support.

Localized Campaigns: Success of region-specific franchise campaigns.

3. Online School Marketing Operations

Lead Generation: Number of inquiries through digital campaigns.

Enrollment Conversion: Percentage of leads converted to enrolled students.

Campaign ROI: Cost per Lead (CPL) and Cost per Acquisition (CPA).

Content Engagement: Performance of blogs, webinars, and resources (CTR, time spent, shares).

Community Building: Growth and engagement in online communities/social forums.

Retention Metrics: Student retention rates and parent satisfaction ratings.

4. General Marketing Operations

Event Success: Attendance & engagement rates for online/offline events.

Integrated Campaign Performance: Efficiency of multi-channel campaigns (CTR, CPL, conversions).

Brand Awareness: Growth in social mentions, website traffic, and inquiries.

Market Research: Competitor analysis, insights, and trend identification.

International Expansion: Execution of entry strategies & localization.

Collaboration & Influencer Opportunities: Partnerships, influencer campaigns, sponsorship ROI.

Tool Utilization: Effective use of CRM, marketing automation, and analytics platforms.

More Jobs at Artisan Field

Marketing Operations Manager

hyderabad

2.0 - 7.0 yrs
|

INR 3 - 6 Lacs

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