Marketing Operations Manager

Company Description

Shivalik College Dehradun offers bachelor's education in fields such as Agriculture, Engineering, Management, and Pharmacy with six-degree choices and over 15 multidisciplinary specializations aligned with industry trends. The institution emphasizes outcome-based education (OBE) to foster student-centric learning and innovation. Collaborating with leading educators and innovators from India, the USA, and the UK, Shivalik College provides global exposure through mentorship for faculty and students. With state-of-the-art research laboratories funded by the Government of India, the college actively promotes cutting-edge research in areas like Industrie 4.0 and Thermal Engineering. Shivalik College is dedicated to preparing students to excel in recruitment drives and competitive exams through skill-focused education.

Role Objective

Ensure every lead generated by marketing is tracked, nurtured, and converted efficiently through automation, data analytics, and structured processes.

Key Responsibilities

• Own the

  lead-to-admission conversion funnel

  across all digital and offline channels.
• 
  
• Manage

  CRM (Lead Squared / Zoho / HubSpot)

  for automation, tracking, and SLAs.
• 
  
• Design

  email, WhatsApp, and drip campaigns

  for lead nurturing.
• 
  
• Drive

  conversion rate (CVR)

  through engagement and data-led insights.
• 
  
• Collaborate with

  Admissions, Academics, and Training

  teams for webinars/outreach.
• 
  
• Build and publish

  weekly dashboards and MIS reports

  for leadership review.
• 
  
• Implement

  process SOPs

  and ensure outreach/counselor tracking.
• 
  
• Train internal teams on CRM hygiene and campaign workflows.

Key KPIs

• Lead-to-admission

  Conversion Rate (CVR)

  improvement
• 
  
• Lead engagement (% leads contacted within SLA, response rates)
• 
  
• CRM automation adoption and workflow uptime
• 
  
• Webinar and outreach execution timeliness
• 
  
• Funnel efficiency and reporting accuracy

Required Skills

• Strong knowledge of

  CRM and marketing automation tools

  (Lead Squared, Zoho, HubSpot)
• 
  
• Strong in

  Excel, Google Data Studio, or dashboarding tools

• 
  
• Analytical and process-driven mindset
• 
  
• High bias for action, structured communicator

4–8 years of experience in marketing operations, CRM, or funnel management (education domain preferred)

**Interested candidates can apply at hr@sce.org.in**