Marketing Operations Manager

**Role Overview:** As a Marketing Operations Manager at our company, you will be at the forefront of technology, data, and scalable growth. Your role will be crucial in driving our marketing infrastructure, campaign operations, and performance analytics. You will be responsible for optimizing our marketing tech stack, including platforms like HubSpot, Salesforce, Gong, and 6sense. Collaboration with various teams such as Sales, RevOps, and Demand Generation will be essential to ensure smooth lead management, efficient operations, and impactful reporting. **Key Responsibilities:** - **Tech Stack & Systems Management:** - Administer and optimize marketing systems like HubSpot, Salesforce integrations, Gong, and 6sense. - Design and implement campaign workflows, lead scoring, routing, and nurture streams within HubSpot. - Ensure seamless integrations and real-time data synchronization across platforms. - **Data, Analytics & Attribution:** - Build and maintain dashboards tracking campaign performance, funnel metrics, and pipeline contribution. - Own marketing attribution models to evaluate the impact of multi-channel campaigns. - Uphold data integrity across systems and implement hygiene protocols. - **Lead Lifecycle & Campaign Execution:** - Manage end-to-end lead lifecycle processes from acquisition to sales handoff via Salesforce. - Partner with Demand Generation and ABM teams for audience segmentation and personalized outreach. - Provide technical support for campaigns, including form creation, list segmentation, UTM strategy, and platform integrations. - **Cross-Functional Collaboration:** - Act as the go-to expert for marketing operations best practices. - Collaborate closely with Sales, RevOps, and Product Marketing teams to drive GTM alignment and operational efficiency. - Develop training materials and documentation for internal stakeholders on systems and processes. **Qualifications Required:** - 5-8 years of marketing operations experience, preferably in a B2B SaaS or high-growth tech company. - Hands-on expertise with HubSpot (Marketing Hub) and Salesforce; experience with 6sense and Gong is highly desirable. - Proven ability to build and scale marketing automation workflows and reporting from scratch. - Strong analytical mindset with a deep understanding of marketing metrics, attribution, and data storytelling. - Experience managing the lead funnel and optimizing sales and marketing alignment. - Proactive, self-motivated professional with strong project management and cross-functional collaboration skills. (Note: The additional details of the company were not present in the provided job description.),