Marketing Automation Specialist

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

Marketing Automation & Workflow Design

• Design, build, and manage automated workflows across email, in-app, CRM, and lifecycle touchpoints.
• Create lead nurturing journeys for prospects, trial users, and customers.
• Automate onboarding, activation, retention, and re-engagement programs.
  

Campaign Execution

• Execute automation-driven campaigns for:
• Product onboarding and feature adoption
• Lead nurturing and qualification
• Content distribution and lead magnets
• Product launches, updates, and announcements
• Collaborate with product and content teams to ensure consistent messaging across channels.

Tools & Platform Management

• Own and manage marketing automation platforms such as HubSpot, Marketo, WebEngage, MoEngage, ActiveCampaign, Zoho, or Salesforce Marketing Cloud.
• Integrate automation tools with CRM systems, product analytics, and website forms.
• Maintain data hygiene, segmentation logic, tagging frameworks, and automation rules.
  

Data, Analytics & Optimization

• Monitor and analyze campaign performance using metrics such as open rates, CTRs, conversions, activation, and retention.
• Conduct A/B testing on subject lines, messaging, timing, and workflow logic.
• Continuously optimize journeys based on performance insights and user behavior.
  

Segmentation & Personalization

• Build advanced audience segments based on behavior, lifecycle stage, intent, and engagement signals.
• Deliver personalized messaging using dynamic content and conditional logic.
• Ensure compliance with opt-in requirements, data privacy standards, and marketing best practices.
  

Cross-Functional Collaboration

• Partner with product managers to align automation with in-product flows and user milestones.
• Support sales and client teams through lead scoring, qualification frameworks, and handoff processes.
• Work with SEO and content teams to convert inbound traffic into nurtured and qualified leads.
  

What You'll Bring

• 2-5 years of experience in marketing automation, lifecycle marketing, or growth marketing.
• Hands-on experience with at least one major marketing automation platform.
• Strong understanding of funnels, user journeys, and lifecycle stages.
• Experience building automated email and in-app campaigns.
• Data-driven mindset with the ability to interpret and act on performance metrics.
• Working knowledge of CRM systems and data hygiene principles.
• Ability to operate effectively in a fast-paced, cross-functional environment.
  

Nice-to-Have

• Experience in SaaS, AI, or B2B product environments.
• Exposure to Product-Led Growth (PLG) models.
• Familiarity with analytics tools such as GA4, Mixpanel, or Amplitude.
• Basic understanding of APIs or webhooks.
• Experience working across both product and services organizations