Marketing Automation Specialist

Microsoft Dynamics Marketing Automation Specialist

What I need to know:

• Strong experience in building mobile responsive email templates using clean HTML and CSS, compatible with all major email clients and mobile apps – 4 years

• Good understanding of limitations in email coding and use of fallback techniques when needed – good understanding

• Knowledge of best practice in eCRM design, for example Dark Mode considerations – no

• Good working knowledge of HTML editors such as Adobe Dreamweaver or Sublime Text – yes

• Experience in Microsoft Dynamics 365 for Marketing Automation, including building multi channel customer journeys, managing data entities, segmentation and campaign development –ledge of personalisation features and dynamic content within Microsoft Dynamics

• Experience handling data imports, data hygiene and audience management in line with compliance requirements – yes

• Experience of Oracle Eloqua would be advantageous

• Ability to train and support others who are skilled in other platforms but new to Microsoft Dynamics

• Excellent attention to detail and a strong focus on quality

• Good communication skills in written and verbal form

• Ability to work across multiple projects, stay organised and meet deadlines

• Flexibility to adapt to changes in priorities and client needs

Main Duties and Responsibilities (What I need to do)

• Build and deliver email campaigns in Microsoft Dynamics within agreed timelines, ensuring correct rendering and content

• Create and maintain customer journeys across email and other digital channels

• Manage segmentation and data tasks including mapping, targeting and reporting

• Complete end to end testing of marketing campaigns to ensure correct set up before launch

• Monitor live activity and performance, report findings and help resolve any issues

• Work closely with teammates and stakeholders to ensure smooth delivery of campaigns

• Help solve technical challenges and share learnings with the wider team

• Support pilot services and help shape new capabilities

• Take an active role in Migration, onboarding and training team members who are learning Microsoft Dynamics

• Carry out regular quality checks to ensure strong delivery standards

• Act as a secondary Subject Matter Expert by assisting with process documentation and guidance

• Support improvements in workflow and keep good working practices in place

Working Hours

• Availability to work aligned to UK business hours, ensuring suitable overlap with the UK team and clients