Marketing Automation Specialist

WhatsApp Automation Manager will manage, monitor, and improve all WhatsApp-based

communication systems used for student inquiries, lead follow-ups, admission support, and

automated messaging. The role ensures smooth functioning of WhatsApp APIs, chatbots,

templates, and student query workflows.

Key Responsibilities

1. WhatsApp Automation Setup & Management

● Manage WhatsApp Business API and automation tools (Interakt, WATI, etc.).

● Create and update automated message flows for inquiries, admissions, counselling, and

follow-ups.

● Ensure all templates are approved and active.

● Maintain FAQ and chatbot responses used for student support.

2. Lead Handling & Response System

● Set up instant replies for new leads (course details, fees, admission steps).

● Ensure that every student inquiry receives correct automated information.

● Monitor response quality and reduce delay in replies.

3. Daily Monitoring & Issue Handling

● Track WhatsApp message delivery, read rates, and failure reports.

● Fix issues like message not sending, template rejection, or number blocking.

● Coordinate with the technical team if the API or automation stops working.

4. Student Support & Communication

● Manage automated reminders for:

○ Admission deadlines

○ Document submission

○ Fee payments

○ Counselling schedules

● Ensure students receive accurate course information and guidance through automated

messages.

5. Reporting & Analysis

● Prepare daily and weekly WhatsApp performance reports (message sent, delivered,

read, replied).

● Analyse student queries to improve chatbot answers.

● Share insights on student interest, active time, and top questions.

6. Template Management

● Create new WhatsApp templates for:

○ Marketing

○ Admission updates

○ Important announcements

● Submit templates for approval and track rejection reasons.

7. Coordination & Team Support

● Coordinate with counselling, admissions, and marketing teams for new message

requirements.

● Update WhatsApp messages based on new courses, fees, or admission changes.

● Work with the design/content team for creatives used in WhatsApp communication.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Education:

• Bachelor's (Required)

Experience:

• Marketing automation: 1 year (Required)

Location:

• Noida Sector 16, Noida, Uttar Pradesh (Required)

Work Location: In person