Marketing Automation Specialist

Company Description

Baheri Consultancy Pvt. Ltd. is a full-funnel digital marketing agency that specializes in innovative online marketing and web development solutions. Their 360 marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation management.

Marketing Automation Specialist (WhatsApp & Email) Multi-Brand Management

Marketing Automation Specialist

Key Responsibilities

Multi-Brand Automation Ownership

• Independently handle WhatsApp and email automation for

  multiple ecommerce brands

  , ensuring timely execution, performance consistency, and quality delivery.
• Serve as the automation lead for each brandunderstanding their customer lifecycle, communication tone, and unique workflow needs.

Campaign & Journey Development

• Build and manage advanced automation flows using tools like

  WATI, Kwik Engage, and AiSensy

  .
• Create end-to-end customer journeys for:
• Abandoned carts
• COD confirmation and verification
• Lead nurturing and retention
• Re-engagement and post-purchase workflows

System Integration & Setup

• Integrate automation workflows with CRM, e-commerce platforms, and payment gateways.
• Ensure seamless data sync across systems, managing triggers, tagging, and event-based workflows.

Optimization & Performance Management

• Conduct regular A/B tests to refine content, timing, and workflow logic.
• Monitor campaign performance across brands and optimize to improve CTRs, conversions, and retention metrics.
• Identify bottlenecks and proactively implement improvements.

Internal Workflow Automation

• Automate internal processes like:
• Reporting and analytics dashboards
• Operational updates
• Monitoring and alert systems

Cross-Functional Coordination

• Collaborate with brand, CRM, creative, and tech teams to ensure smooth execution.
• Provide automation-related insights during strategy discussions for each brand.

Qualifications & Experience

• 24 years

  of hands-on experience in marketing automation and email marketing.
• Strong proficiency with WhatsApp automation tools such as

  WATI, Kwik Engage, AiSensy

  .
• Experience with leading email automation platforms (Klaviyo, Mailchimp, HubSpot, WebEngage, etc.).
• Solid understanding of segmentation, personalization logic, workflow building, and multi-step automation journeys.
• Experience in

  e-commerce or SaaS automation

  preferred.
• Basic working knowledge of

  JavaScript or Python

  for custom workflows and integrations.
• Understanding of core programming concepts: variables, conditional logic, loops, functions, API triggers, and error handling.
• Ability to manage

  multiple brands independently

  with strong organizational and communication skills.

Qualifications & Experience:

• 24 years experience in marketing automation and email marketing
• Hands-on experience with WhatsApp tools (like WATI, Kwik Engage, AiSensy)
• Proficiency in Email marketing automation tools
• Strong skills in segmentation, personalization, and campaign optimization
• Experience in e-commerce.
• Basic knowledge of JavaScript (or Python) to handle custom workflows, integrations, and simple automations.
• Understanding of key programming concepts: variables, conditional logic, loops, functions, events/triggers, API basics, and error handling.

• Work from home (should have own laptop, wifi, workspace)
• Monday to Friday
• 9am to 5pm.

If you are interested, please submit this form :

https://forms.gle/s6zQMikXGJuJiaDP6

For any problem, send WhatsApp message on 7977345254 or you can mail at [HIDDEN TEXT]

(Strict no DM on LinkedIn)

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