16 Webengage Jobs

Designation: Executive CRM (Retention Marketing) Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time The Executive- CRM (Retention Marketing) will play a key role in executing lifecycle campaigns across Email, WhatsApp, SMS, App Push, and RCS to drive repeat purchases and retention for our Beauty and Personal Care products. This role is highly execution-focused and requires someone who is hands-on with CRM tools, understands segmentation, and can work at a fast pace with the creative and growth teams. The ideal candidate should be tech-savvy, detail-oriented, and have a strong grasp of how communication, segmentation, and timing impact customer engagement and revenue. Key Responsibilities: Campaign Execution: Build and launch campaigns across WhatsApp, Email, SMS, App Push, and RCS. Ensure all campaigns are executed accurately, on time, and aligned with brand guidelines. Channel Expertise & Optimization: Use tools like WebEngage, MoEngage, or similar to create journeys, set up trigger-based flows, and optimize open rates, click rates, and conversions through iterative testing. Segmentation & Targeting: Create relevant customer segments based on user behavior, purchase history, product interest, and repeat patterns to drive personalized communications. WhatsApp Marketing: Execute WhatsApp campaigns and flows using utility, hybrid, and interactive messaging formats. Work with CRM vendors to set up journeys and troubleshoot delivery issues. Creative Coordination: Collaborate with internal teams to write briefs, guide messaging, and provide inputs on creatives to ensure communication is impactful and optimized for CTR. App CRM Campaigns: Execute and optimize App Push and In-App campaigns tailored for the app user journeyonboarding, engagement, and reactivationensuring timely, personalized communication that drives app retention and repeat purchases. Qualifications: Experience: 0-2 years of experience in CRM or Retention Marketing in the D2C, Beauty, or Ecommerce industry. Execution Skills: Strong understanding of CRM tools (WebEngage, MoEngage, Clevertap, etc.), experience setting up campaigns end-to-end and understand basics of MMP tolls (Appsflyer, Branch, etc.) Technical Know-How: Familiarity with HTML for emails, WhatsApp utility policies, RCS messaging, and app push strategy. Analytical Thinking: Data-driven approach to campaign setup, A/B testing, iteration, and reporting. Communication: Clear and effective communicator, able to work across teams to get things live fast. Project Management: Ability to juggle multiple campaigns and deliverables in a fast-paced environment. Show more Show less

???? Were Hiring! Drip Marketing Trainee (WFH | Stipend Based) Company: PhysicsWallah (PW) Location: Work From Home (WFH) Working Days: 6 Days a Week Type: Stipend-based Internship (Laptop required) Are you detail-oriented, good with Excel, and looking to kickstart your career in digital marketing & CRM communications Join PhysicsWallah , Indias leading ed-tech platform, as a Drip Marketing Trainee and be part of a high-impact marketing team. Key Responsibilities Campaign Execution: Build and launch campaigns across WhatsApp, Email, SMS, App Push, and RCS . Ensure accurate and timely delivery aligned with brand guidelines. Channel Expertise & Optimization: Work on tools like WebEngage, MoEngage, or similar to create journeys, set up trigger-based flows, and optimize open rates, click rates, and conversions. WhatsApp Marketing: Execute WhatsApp campaigns and flows using utility, hybrid, and interactive messaging . Coordinate with CRM vendors for journey setups and troubleshoot delivery issues. App CRM Campaigns: Execute and optimize App Push and In-App campaigns to improve user onboarding, engagement, retention, and reactivation. Manage Banners: Handle website and app banners (pre- and post-sign-up) for better visibility and user experience. JOT & VP Marketing Communications: Manage internal communications, templates, and banner placements during offers. Template & Asset Management: Maintain backups of templates, SMS, emails, links, and campaign assets. What Were Looking For Education: BBA or MBA (Marketing preferred) Note: Students currently pursuing college courses are not eligible Basic Excel knowledge mandatory Punctual, organized, and quick learner Must have a laptop and stable internet Comfortable with 6 days/week (WFH) Why Join Us Hands-on experience with digital campaigns and CRM tools Exposure to MoEngage/WebEngage workflows Work with a fast-paced marketing team at one of Indias largest ed-tech companies ???? How to Apply: Apply here or send your CV to [HIDDEN TEXT] Subject: Application Drip Marketing Trainee Joining: Immediate | Stipend: Fixed (discussed during interview) Show more Show less

About the company Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers travellers the unprecedented value proposition of high-quality stays at affordable prices wherever they go. We are proud of putting dignity back into budget travel where earlier the traveller was forced to contend with poor quality and hygiene. Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality expertise. Our operational ethos is clear and focused from Treebo Club, an innovative distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a cutting-edge SaaS solution and a comprehensive hotel management software. With a strong technological foundation and a passion for hospitality, THV aims to deliver exceptional experiences across our diverse portfolio. Our range of brandsItsy Hotels, Treebo, Treebo Premium and Medalioprovides a symphony of choices that blend quality, comfort and affordability. Treebo is a Great Places to Work certified organisation. We take immense pride in our culture which is built on a strong foundation of 7 values. Some of these values include - Exhibit Owner Mindset and Have the humility and hunger to learn and help learn, amongst others. We strongly believe in offering our people - Treebs, as they are called - unmatched opportunities to learn and grow. If youre looking to work at a place that is built on strong fundamentals of business and professional conduct, Treebo is the place for you. About The Role: We are seeking a dynamic and data-driven Manager Retention Marketing to lead and grow our customer lifecycle and loyalty initiatives. Youll work with the team retention marketing strategy across channels like email, SMS, push notifications, WhatsApp, RCS and app messaging to maximize repeat bookings, reduce churn, and increase customer lifetime value (CLV). Key Responsibilities: ? Retention Strategy: Co-develop and execute the retention marketing roadmap, identifying key lifecycle stages (onboarding, repeat, churn risk, win-back) and implementing targeted communication strategies. ? Customer Segmentation: Build actionable audience segments based on user behavior, demographics, loyalty status, and booking patterns using CRM tools and analytics platforms. ? Multi-Channel Campaigns: Plan, create, and manage end-to-end campaigns across email, SMS, WhatsApp, push notifications, and in-app messages to drive engagement and repeat bookings. ? Loyalty & Rewards Integration: Work closely on the Loyalty Program to promote tier benefits and increase member stickiness and repeat rates through exclusive campaigns. Automate these campaigns to ensure timely communication. ? Automation & Personalization: Set up event-triggered journeys (abandoned cart, post-stay engagement, reactivation campaigns) using marketing automation tools. ? Performance Analysis: Monitor and report key retention metrics, including repeat rate, churn rate, email open/click rates, and redemption behavior. Continuously optimize campaigns based on data insights. ? Cross-functional Collaboration: Partner with Product, Tech, CRM, Revenue Management, and Guest Experience teams to create seamless user journeys and touchpoints. What we are looking for ? 36 years of experience in retention/lifecycle/CRM marketing, ideally within the hospitality, travel, or consumer tech industries ? Deep understanding of customer journeys, loyalty behavior, and marketing automation ? Proficiency with CRM/marketing automation tools like MoEngage, WebEngage, CleverTap, or similar platforms ? Strong analytical mindset with experience using tools like Excel, Google Analytics, or Mixpanel ? Use AI to simplify and speed up execution as well as analysis ? Excellent written communication and storytelling skills ? A/B testing mindset with a willingness to experiment and iterate Show more Show less

We are seeking a dynamic individual to join Eucloid as a Lead Data Consultant. In this role, you will collaborate with client stakeholders in the Marketing Analytics vertical, driving impactful insights and strategic decisions. Your responsibilities will include identifying opportunities and influencing partners, ensuring scalability and effectiveness of marketing solutions, and connecting data sources to provide comprehensive analyses. You will be instrumental in developing data-driven hypotheses and recommendations to optimize campaign performance, leveraging your expertise in SQL, Python, Tableau, and Looker. The ideal candidate will hold an Undergraduate Degree in a quantitative discipline from a Top-Tier institution, with an MBA considered a plus. With a minimum of 4 years of experience in Data Analytics or Marketing Analytics, you should possess a strong proficiency in various analytics tools and platforms such as Adobe Analytics, Salesforce, and Google Analytics. To excel in this role, you must demonstrate exceptional analytical, problem-solving, and organizational skills, with a keen eye for detail. Your ability to understand technology dependencies and effectively manage complex projects will be crucial. Additionally, strong leadership experience and communication skills are essential for presenting insights to stakeholders and mentoring high-performing teams. This position offers an attractive compensation package and is based in Gurugram. If you are ready to take on this exciting opportunity, please contact Shruti Deobhankar at careers@eucloid.com to apply.,

Assistant Manager - Product Marketing,product marketing, campaign execution,growth marketing,fintech, SaaS, or B2B tech,Jira, ZOHO CRM, Google Analytics, Figma,CMS platforms (e.g., Strapi),MoEngage, CleverTap, WebEngage,GTM, Marketing checklist

You are sought after to take on the role of Lead Data Consultant at Eucloid, where your high energy and collaborative skills will be pivotal in engaging with client stakeholders across various projects within the Marketing Analytics domain. Your primary responsibilities will include partnering with eCommerce and Digital Marketing leaders to provide key marketing insights, ensuring scalability and effectiveness of marketing solutions, and connecting data dots across multiple sources to drive analyses that lead to long-term solutions. Additionally, you will be tasked with developing data-driven hypotheses, enhancing campaign performance, and delivering technical solutions tailored for email marketing operations and analytics. To qualify for this role, you should possess an Undergraduate Degree in a quantitative discipline from a Top-Tier institution, with an MBA being a desirable asset. A minimum of 4 years of experience in Data Analytics/Marketing Analytics or client-facing roles is required, along with proficiency in SQL, Python, and data visualization tools. Moreover, familiarity with various analytics, CRM, attribution, and planning tools is essential. Your skills will be put to the test, as you demonstrate excellent analytical, troubleshooting, decision-making, and time management abilities with keen attention to detail. You should also showcase expertise in understanding technology stacks, application dependencies, and effective project management, alongside a proven track record of leadership and team development. In summary, as the Lead Data Consultant at Eucloid, you will play a crucial role in influencing strategic decisions, driving marketing insights, and delivering scalable technical solutions that enhance campaign performance and automation. Your expertise in data analytics, proficiency in relevant tools, and exceptional communication and leadership skills will be key in navigating complex projects effectively and ensuring impactful outcomes. If you are ready to take on this challenging yet rewarding opportunity, join the Eucloid team and make a significant impact in the world of Marketing Analytics.,

Job Title: Executive / Senior Executive CRM Location: Bangalore | Full-time | Work from Office About the Role:We are looking for a CRM professional to join our fast-paced, data-driven team in a high-growth consumer tech/startup environment. The role focuses on driving customer engagement, retention, and lifetime value through campaign management and performance analytics. Key Responsibilities: Plan, execute, and optimize multichannel campaigns (Email, SMS, WhatsApp, Push) Use tools like MoEngage, WebEngage, CleverTap to manage customer journeys Improve campaign performance based on key metrics like CTR, CVR, and retention Collaborate with analytics teams to generate insights from Mixpanel, Amplitude, etc. Maintain campaign hygiene, data tracking, and customer segmentation Ideal Candidate:1–3 years’ experience in CRM, digital marketing, or analytics Proficient with CRM tools, Excel, and data dashboards Basic knowledge of SQL, HTML/CSS is a plus Strong communication, logical reasoning, and problem-solving skills Startup mindset – agile, analytical, and result-oriented Perks: Best salary structure in the market Rapid career growth opportunities Medical insurance Free lunch and snacks Regards Madhusudan Burman WhatsApp: +91 8109932989 Mobile: +91 8103518989 Email: madhusudan.b@nobroker.in

As a Growth Executive at our company, you will play a crucial role in our expanding growth team focused on full-funnel optimization. This is an exciting opportunity at a growth-stage startup where each day presents a new adventure. For individuals early in their careers who are eager to learn and grow rapidly, this role offers immense potential. Location: This is a Hybrid Role based in Noida, with 3 days a week to be spent in the office. We are also open to considering exceptional candidates for a fully remote setup. Responsibilities: - Take ownership and manage assigned growth metrics to meet targets effectively - Strategize and execute experiments and activities to optimize the assigned growth metrics - Develop and maintain systems and processes to ensure smooth growth operations - Establish data flows, reports, and dashboards for effective monitoring - Collaborate with other members of the marketing team to provide necessary growth support - Stay updated with the latest industry trends and implement best practices for Suraasa's growth Requirements: - 1-3 years of experience in growth-related roles - Proficiency in using marketing automation tools and marketing suites such as Hubspot, WebEngage, etc. - Strong grasp of marketing analytics - Excellent communication skills - Possess a non-zero-sum mindset and common sense - High level of curiosity, with a willingness to learn from failures - Ability to collaborate effectively within a team - Bachelor's Degree in Marketing, Psychology, or Mass Communication is a plus About us: Suraasa is a teacher mobility and upskilling platform that empowers educators to meet the demands of modern classrooms and provides global career opportunities. We address the global shortage of qualified teachers by offering accredited courses and partnering with schools worldwide to bridge the gap between teacher supply and demand. What sets us apart: - A personal vision that aims to elevate teaching as a respected profession - Financially secure startup with a strong focus on sustainability - Emphasis on professional growth and development for every team member Join us at Suraasa and be part of a team dedicated to shaping the future of education and making a positive impact on the lives of students and educators worldwide.,

*APPLICABLE ONLY FOR IMMEDIATE JOINER* Requirement : Business Associate Experience: 2-4 Years Location: Mumbai (WFO 5 days) Job Description Key Deliverables - Website Enhancements & Updates Assist with planning and executing website feature updates and improvements. Collaborate on content alignment with brand and marketing strategies. Backlog & User Stories Create, prioritize, and maintain user stories for website features and IT operations. Support sprint planning and delivery cycles with the Product Manager. Cross-Functional Collaboration Work with development, marketing, design, and IT teams to deliver website and IT projects. Coordinate with the IT team for website uptime, security, and performance. Data Analytics & Insights Track and analyze website performance metrics (e.g., traffic, conversions). Assist in A/B testing and provide recommendations based on data. IT Operations Support Monitor website IT infrastructure (e.g., hosting, security updates, server performance). Address minor IT issues related to the websites performance. Quality Assurance & Testing Ensure website features are tested, meet functional requirements, and are free of bugs. Participate in UAT and bug resolution. Documentation & Reporting Maintain clear documentation for product specifications, progress, and releases. Report project status and metrics to stakeholders.

Key Responsibilities: Own CRM campaigns across the customer lifecycle: onboarding, engagement, upsell, win-back, and loyalty. Manage customer segmentation and automated journeys using tools like CleverTap, MoEngage, or Braze. Optimize retention metrics: churn, repeat purchase, LTV, and engagement. Run A/B tests and analyze performance across cohorts. Collaborate cross-functionally with product, tech, and creative teams. Requirements: 25 years in CRM, lifecycle, or retention marketing (preferably B2C/D2C). Hands-on with CRM tools and marketing automation platforms. Strong analytical mindset; comfortable with user data and funnel metrics. Excellent communication skills and a bias for experimentation.

CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

Job Description: We are seeking a detail-oriented Campaign Executive CRM & Retention to lead the end-to-end execution of customer communication campaigns across SMS, WhatsApp, Email, Push Notifications, and In-App messages. The ideal candidate will play a key role in driving user engagement, retention, and conversion through targeted, data-driven messaging and lifecycle automation. Key Responsibilities: Plan, create, and execute multi-channel customer engagement campaigns (SMS, WhatsApp, Email, Push, In-App) Collaborate with design and content teams to develop impactful creatives and messaging. Segment audiences based on user behavior, lifecycle stage, and purchase history. Track and optimize campaign performance using metrics such as delivery, open, click, and conversion rates. Manage CRM tools like Gupshup, WebEngage, MoEngageWebEngage, MoEngage, CleverTap , or similar platforms Design and implement automated journeys, triggers, and workflows for personalized communications. Ensure compliance with data privacy laws and regulatory requirements. Analyze campaign results and provide regular reports with actionable insights. Must-Have KGupshup,nowledge, Skills & Abilities: Hands-on experience with CRM platforms and campaign management tools Solid understanding of key communication metrics: delivery rate , open rate, CTR, conversions Basic knowledge of HTML for email formatting (preferred) Strong project management and organizational skills Ability to work cross-functionally and manage tight deadlines effectively Good to Have: Familiarity with customer lifecycle marketing and retention strategies Experience with A/B testing , journey building, and campaign optimization Exposure to eCommerce or mobile app user behavior Basic data analysis skills using Excel or tools like Looker Studio

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions. Coordinating with the creative team to build assets & content for lead nurturing across different channels. Develop templates & tools for enabling the sales team. Build a repository of learner testimonials video+text Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement. Qualifications 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages Experience in working with CRM platforms like Web engage In-depth understanding of using new & existing features on Web Engage Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skills

About the Role :As a Product Growth Manager at Infinity Learn, your primary objective is to drive user acquisition, engagement, and retention for our suite of learning products. You'll leverage data-driven strategies, collaborate cross-functionally, and design experiments to ensure sustainable product-led growth by driving engagement and retention. Your work will directly contribute to scaling our user base, optimizing key product metrics, and increasing conversions across funnels. Key Responsibilities:- Lead the development of growth features using growth hacking tools aimed at driving user acquisition, activation, and engagement, ultimately driving revenue.- Analyze user data, product usage, and behavioral trends to identify opportunities for growth and enhance the customer journey.- Develop hypotheses about customer behavior and design experiments (such as A/B tests) to validate assumptions and refine product strategies.- Monitor and optimize key metrics, including funnel performance, user retention, and cohort analyses, to address growth challenges.- Collaborate with cross-functional teams, including marketing, sales, and engineering, to execute growth strategies aligned with business goals.- Ideate, test, and optimize growth initiatives across channels such as SEO, and campaigns to enhance user acquisition.- Stay ahead of industry trends and competitor strategies to drive continuous improvement. Qualifications:- 4-5+ years of product management experience, preferably in a growth-focused role within ed-tech,or product-led company.- Proficiency in data analysis and experimentation, and familiarity with A/B testing frameworks.- Experience working with product analytics platforms (such as Amplitude, Webengage, Mixpanel, Google Analytics AI-backed tools) to drive actionable insights.- Deep understanding of funnel metrics, and cohort analysis.- Strong strategic thinking with the ability to develop and execute creative growth strategies.- A track record of successfully launching and scaling products through data-led growth initiatives. Preferred Skills:- Background in technology/marketing/product. Familiarity with EdTech industry is a plus.- Technical proficiency in developing tools for product data analysis and growth experiments.- Knowledge of user psychology and behavioral economics to craft engaging and impactful user experiences.- Strong collaboration skills, with experience working alongside marketing, engineering, and sales teams to drive growth initiatives.

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Position: Campaign Manager Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Manager leads the customer communication campaign vertical, driving the planning, execution, and performance monitoring of campaigns across SMS, Email, and WhatsApp. This role is accountable for strategic alignment with business objectives, vendor oversight, and governance adherence. Key Responsibilities: Lead the campaign team in planning and executing customer communication across channels through various vendor portals etc. Liaise with business teams to gather campaign objectives and finalize message templates in collaboration with marketing team. Oversee regulatory compliance and approval cycles with internal stakeholders Manage vendor relationships and ensure SLA compliance Monitor campaign KPIs such as delivery rates, open rates, and conversions Provide weekly/monthly campaign performance reports to CX and business leaders Implement feedback and continuous improvement practices to enhance campaign ROI Ensure end-to-end documentation and audit readiness for campaign logs Skills and Qualifications: Excellent stakeholder management and communication skills Strong understanding of digital communication workflows Analytical mindset to interpret campaign metrics Time management and team leadership skills Experience Requirements: 4 to 8 years in campaign management, digital marketing, or CRM communications Prior experience in managing cross-channel messaging strategies preferred Reporting Line: Reports to Lead / Head Customer Excellence Tools/Platforms Knowledge: Enterprise CRM systems Campaign orchestration platforms (e.g., WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap etc.) WhatsApp APIs, SMS gateways Excel, PowerPoint, and reporting tools Preferred Certifications: Digital Marketing (HubSpot, Meta Blueprint, etc.) Project Management or Agile certifications will be a plus