14 Webengage Jobs

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions. Coordinating with the creative team to build assets & content for lead nurturing across different channels. Develop templates & tools for enabling the sales team. Build a repository of learner testimonials video+text Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement. Qualifications 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages Experience in working with CRM platforms like Web engage In-depth understanding of using new & existing features on Web Engage Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skills

About the Role :As a Product Growth Manager at Infinity Learn, your primary objective is to drive user acquisition, engagement, and retention for our suite of learning products. You'll leverage data-driven strategies, collaborate cross-functionally, and design experiments to ensure sustainable product-led growth by driving engagement and retention. Your work will directly contribute to scaling our user base, optimizing key product metrics, and increasing conversions across funnels. Key Responsibilities:- Lead the development of growth features using growth hacking tools aimed at driving user acquisition, activation, and engagement, ultimately driving revenue.- Analyze user data, product usage, and behavioral trends to identify opportunities for growth and enhance the customer journey.- Develop hypotheses about customer behavior and design experiments (such as A/B tests) to validate assumptions and refine product strategies.- Monitor and optimize key metrics, including funnel performance, user retention, and cohort analyses, to address growth challenges.- Collaborate with cross-functional teams, including marketing, sales, and engineering, to execute growth strategies aligned with business goals.- Ideate, test, and optimize growth initiatives across channels such as SEO, and campaigns to enhance user acquisition.- Stay ahead of industry trends and competitor strategies to drive continuous improvement. Qualifications:- 4-5+ years of product management experience, preferably in a growth-focused role within ed-tech,or product-led company.- Proficiency in data analysis and experimentation, and familiarity with A/B testing frameworks.- Experience working with product analytics platforms (such as Amplitude, Webengage, Mixpanel, Google Analytics AI-backed tools) to drive actionable insights.- Deep understanding of funnel metrics, and cohort analysis.- Strong strategic thinking with the ability to develop and execute creative growth strategies.- A track record of successfully launching and scaling products through data-led growth initiatives. Preferred Skills:- Background in technology/marketing/product. Familiarity with EdTech industry is a plus.- Technical proficiency in developing tools for product data analysis and growth experiments.- Knowledge of user psychology and behavioral economics to craft engaging and impactful user experiences.- Strong collaboration skills, with experience working alongside marketing, engineering, and sales teams to drive growth initiatives.

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Position: Campaign Manager Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Manager leads the customer communication campaign vertical, driving the planning, execution, and performance monitoring of campaigns across SMS, Email, and WhatsApp. This role is accountable for strategic alignment with business objectives, vendor oversight, and governance adherence. Key Responsibilities: Lead the campaign team in planning and executing customer communication across channels through various vendor portals etc. Liaise with business teams to gather campaign objectives and finalize message templates in collaboration with marketing team. Oversee regulatory compliance and approval cycles with internal stakeholders Manage vendor relationships and ensure SLA compliance Monitor campaign KPIs such as delivery rates, open rates, and conversions Provide weekly/monthly campaign performance reports to CX and business leaders Implement feedback and continuous improvement practices to enhance campaign ROI Ensure end-to-end documentation and audit readiness for campaign logs Skills and Qualifications: Excellent stakeholder management and communication skills Strong understanding of digital communication workflows Analytical mindset to interpret campaign metrics Time management and team leadership skills Experience Requirements: 4 to 8 years in campaign management, digital marketing, or CRM communications Prior experience in managing cross-channel messaging strategies preferred Reporting Line: Reports to Lead / Head Customer Excellence Tools/Platforms Knowledge: Enterprise CRM systems Campaign orchestration platforms (e.g., WebEngage, Netcore, Salesforce Marketing Cloud, Adobe, CleverTap etc.) WhatsApp APIs, SMS gateways Excel, PowerPoint, and reporting tools Preferred Certifications: Digital Marketing (HubSpot, Meta Blueprint, etc.) Project Management or Agile certifications will be a plus

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives. As the Marketing Automation - Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives. What You'll Do: Marketing Automation and Campaign Management: Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms. Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels. Customer Retention Strategy and Execution: Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey. Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement. Team Collaboration: Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals. Offer guidance and support to achieve team objectives and optimize retention efforts. Performance Analysis and Optimization: Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates. Provide insights based on data for ongoing optimization and effectiveness of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 3 years in retention marketing, particularly in multi-channel strategies and campaign execution. Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates. Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content. Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth. Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions. Should Have: Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp. Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages. Referral Program Management: Experience supporting referral programs to increase loyalty and engagement. Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges. Nice to Have: Industry Knowledge: Awareness of current trends and best practices in retention marketing. Innovation: Ability to introduce fresh ideas to enhance marketing strategies. Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies. Adaptability: Thrives in fast-paced environments with changing priorities. If you're a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply and be part of our mission to drive customer loyalty at IIDE.

Role & responsibilities Developed & executed an omnichannel CRM strategy to enhance the lifetime value of customers Led the onboarding of new marketing technology solutions to grow personalization & enhance customer experience leading to improved conversion rates Insightful analysis of campaigns & business trends to constantly improve ROI, frequency & retention Process improvement techniques through strategic recommendations for campaign optimizations Collaborate with internal & external stakeholders to identify & execute growth projects at business level Working on a strategic tier-wise loyalty program from inception to ensure heightened customer retention and brand advocacy Maintain and update the CRM system to ensure accurate and up-to-date customer data. Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates . Develop and execute automated marketing campaigns using the CRM platform, including email marketing , SMS , and other communication channels. Personalize customer interactions through data-driven content, offers, and messaging. Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. Map out customer journeys to identify key touchpoints and opportunities for engagement. Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. Qualifications : Bachelors degree in marketing, Business Administration, Information Systems, or a related field. Minimum of 5+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus. If Interested, Kindly reply with your updated resume at hetalyadav@torrentdiagnostics.com

Role Overview As the CRM Lead, you will be responsible for developing and executing a comprehensive CRM strategy that optimizes customer engagement, loyalty, and lifetime value. Leading a team of CRM specialists, youll oversee the planning, execution, and reporting of campaigns across various channels, including Push Notifications, Emails, SMS, WhatsApp, App Personalization, Web Personalization, In-App, Onsite, and Native display campaigns. You will leverage Marketing Automation, Customer Data Platforms (CDP), and Product Analytics tools to deliver personalized customer journeys and impactful campaigns that align with Boutiqaats growth objectives. Key Responsibilities CRM Strategy Development : Design and implement an integrated CRM strategy to drive customer acquisition, retention, and reactivation, ensuring alignment with business objectives. Team Leadership : Lead, mentor, and develop a team of CRM specialists; foster a culture of collaboration, innovation, and data-driven decision-making within the team. Campaign Management : Oversee multi-channel campaigns, including Push Notifications, Email, SMS, WhatsApp, App/Web Personalization, In-App, Onsite, and Native displays, ensuring consistent messaging and optimized performance. Marketing Automation & Personalization : Utilize marketing automation platforms to create segmented and personalized customer experiences that drive engagement and revenue. Data Analysis & Optimization : Leverage Customer Data Platforms (CDP) and Product Analytics tools to analyze customer behavior, track campaign effectiveness, and optimize campaigns for better results. Reporting & Insights : Generate and present regular reports to senior management on CRM performance, campaign ROI, and customer insights; use data to refine strategies continuously. Cross-Functional Collaboration : Work closely with Content, Creative, Data, and Product teams to develop cohesive, on-brand customer journeys and experiences. Compliance & Best Practices : Ensure all CRM activities are in line with data privacy laws and industry best practices, maintaining Boutiqaat’s commitment to ethical customer engagement. Requirements Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience preferred. Experience : Minimum of 5-7 years in CRM or Digital Marketing, with a proven track record in a leadership role. Skills : Strong proficiency in CRM and Marketing Automation platforms (Eg. MoEngage, Insider, CleverTap, Braze, Salesforce, or similar). Expertise with Customer Data Platforms (CDP) and Product Analytics tools (Eg. Amplitude, Mixpanel). Analytical mindset with the ability to translate complex data into actionable insights. Exceptional communication and leadership skills, with a collaborative approach to working across departments. Project management skills with attention to detail and a results-driven mindset. What We Offer A leadership role within a fast-growing social e-commerce brand in the Middle East. Opportunities for career growth and professional development. A competitive compensation package with comprehensive benefits.

Curate compelling content Manage push notifications, email campaigns, and other marketing initiatives Develop out-of-the-box ideas Analyze campaign performance data Collaborate with designers Generate revenue through strategic marketing Required Candidate profile Fluency in English with excellent communication skills. Creative flair and strong copywriting abilities.

About the Role: We seek a dynamic and motivated Marketing Associate eager to learn and grow in a collaborative and fast-paced environment. This role offers a unique opportunity to develop expertise in various aspects of marketing, including Customer Lifecycle Management (CLM), product marketing, operations, YouTube channel growth strategy, brand and social media marketing, subscriber acquisition, and web and performance marketing. The ideal candidate will play a pivotal role in executing strategies while learning critical skills from scratch. We'd love to have you on board if you are passionate, self-driven, and thrive on innovation. What will be the key Responsibilities Support the development and implementation of product marketing campaigns to drive brand awareness and engagement. Collaborate with the product and operations teams to gain a deep understanding of the product and customer journey. Execute Customer Lifecycle Management (CLM) strategies to optimize customer engagement and retention. Assist in product operations activities. Assist product marketing teams to execute on different projects to drive growth. What will be your Learning & Development after 12 to 24 months Under mentorship, youll build expertise in the following areas from the ground up: Customer Lifecycle Management (CLM): Learn to design and optimize customer journeys, from onboarding to retention. Product Knowledge: Deep dive into our product suite to understand features, use cases, and value propositions. Operations: Gain exposure to operational workflows that support product marketing (e.g., content scheduling, campaign execution). YouTube Marketing: Master video content strategies, channel growth tactics, and audience engagement on YouTube. Brand Marketing: Develop skills in crafting and amplifying our brand story across channels. Social Media Marketing: Learn to create and manage campaigns on platforms like Instagram and Twitter. Web Subscriber Growth: Explore techniques to attract and convert web subscribers (e.g., lead magnets, CTAs). Web Marketing: Understand SEO, content marketing, and website optimization to drive traffic and engagement. Performance Marketing: Get hands-on with paid ads, analytics, and ROI tracking to boost campaign success. Desired Candidate Profile: Min 1+ year of experience Proven track record in product marketing function, or a similar role Knowledge of CLM tool like Webengage (Preferred), Clevertap, etc. Basic understanding of design tools (Canva) for creating promotional materials. What we are looking for in you as a colleague We want someone with a problem-solving mindset Its not a must but a big plus if you already have experience working in the edtech domain. You can speak and write English on a professional level. You learn quickly, and you are responsible and self-driven

Job Title: Assistant Manager - CRM/Marketing Automation Experience: 5+ Years Location: Bangalore Department: Marketing Responsibilities: Marketing Automation: Design, build, and execute automated marketing campaigns (email, SMS, push notifications, etc.) using marketing automation platforms such as Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, or Braze. Develop and maintain automated customer journeys, workflows, and lifecycle campaigns. Optimize campaign performance through A/B testing, segmentation, and personalization. Monitor campaign analytics and provide regular reports on key performance indicators (KPIs). Troubleshoot technical issues related to marketing automation systems. CRM Management: Develop and implement CRM best practices to ensure data accuracy and completeness. Create and manage customer segments for targeted marketing campaigns. Generate CRM reports and dashboards to track customer engagement and sales performance. Data Analysis and Reporting: Analyze campaign data and CRM data to identify trends and insights. Develop and maintain dashboards and reports to track key marketing metrics. Provide actionable recommendations based on data analysis to improve campaign performance. Monitor and report on the effectiveness of marketing automation and CRM initiatives. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing automation and CRM management. Proven experience with marketing automation platforms (e.g., Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, Braze). Strong understanding of email marketing best practices and customer segmentation. Excellent analytical and problem-solving skills.

Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results. Key Responsibilities: Assist in developing and executing marketing strategies for product launches and promotions. Conduct market research to analyze customer preferences, competitor trends, and industry insights. Support brand positioning, messaging, and content creation for various marketing channels (digital, print, events, etc.). Collaborate with sales, product development, and creative teams to align marketing efforts with business objectives. Track and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

We are looking for a CRM & Campaign Executive/manager with around 2-3 years of experience to manage customer engagement campaigns and CRM operations using platforms like WebEngage, CleverTap, etc. The ideal candidate will execute and optimize marketing campaigns to improve customer retention and engagement. Key Responsibilities: Manage CRM tools to ensure smooth campaign execution and data-driven decision-making. Plan and execute marketing campaigns across Push Notifications, WhatsApp, Email, SMS, and In-App messages. Analyze campaign performance to find areas for improvement and growth. Explore new features in WebEngage/CleverTap to enhance user engagement. Track CRM campaign results and provide insights to improve future strategies. Ensure timely customer notifications for incomplete journeys (e.g., loan applications). Requirements: 2 years of experience in CRM operations or campaign execution. Hands-on experience with WebEngage, CleverTap, or similar tools. Strong analytical skills and ability to optimize marketing campaigns. Good communication and problem-solving skills. Why Join Us? Be part of a dynamic team where learning and development are encouraged. Work with diverse teams and enjoy a culture of teamwork and innovation. Contribute to impactful IT projects that shape the organizations future.

Ketto - Customer Retention Management Executive Mumbai, Maharashtra About the company Ketto is Asia's largest tech-enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level. Introduction: We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business growth. We are looking for someone who would be a part of our Customer Retention Management team. Responsibilities: Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels Track & monitor channel level performance targets of visits, orders, revenue & conversion OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions Optimize marketing automation strategies to drive user conversion & engagement Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations Work closely with Brand & Content teams to ensure campaign deployment Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization What you bring to the table: 1 - 3 years of work experience in Customer Retention Management Strong problem-solving skills Strong analytical skills and the ability to churn insights from data Proven competency in MS Excel Prior experience in marketing automation technologies - CleverTap, WebEngage Perks and benefits: Attractive pay package on par with industry standards Flexible and meritocratic work culture Work environment aligned with diversity and inclusion parameters Individual’s professional & personal growth via learning & development programs

WHAT ARE WE LOOKING FOR? Join us at SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 1-2 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude.