43 Webengage Jobs

Role & responsibilities Key Responsibilities Develop retention strategies to increase customer retention, loyalty and minimize churn rates. Collaborate with cross-functional teams including product, data, sales to align retention efforts with overall business objectives. Utilize Webengage platform to design and execute targeted engagement campaigns across various channels such as email, push notifications, and in-app messages. Analyse customer data and behaviour to identify opportunities for personalized communication and proactive intervention. Monitor key performance indicators (KPIs) related to retention and engagement, and provide regular reports and insights to stakeholders. Continuously optimize retention tactics based on performance metrics and industry best practices. Stay informed about industry trends and emerging technologies to enhance the effectiveness of retention efforts Preferred candidate profile Must haves Hands on experience in executing campaigns via CleverTap/Webengage/MoEngage 5+ years of retention marketing/ customer lifecycle management experience in B2C app businesses Great to have Experience in Insurance industry 2+ years experience in using tools like Appsflyer, MixPanel and GA

Role & responsibilities Key Responsibilities Develop retention strategies to increase customer retention, loyalty and minimize churn rates. Collaborate with cross-functional teams including product, data, sales to align retention efforts with overall business objectives. Utilize Webengage platform to design and execute targeted engagement campaigns across various channels such as email, push notifications, and in-app messages. Analyse customer data and behaviour to identify opportunities for personalized communication and proactive intervention. Monitor key performance indicators (KPIs) related to retention and engagement, and provide regular reports and insights to stakeholders. Continuously optimize retention tactics based on performance metrics and industry best practices. Stay informed about industry trends and emerging technologies to enhance the effectiveness of retention efforts Preferred candidate profile Must haves Hands on experience in executing campaigns via CleverTap/Webengage/MoEngage 5+ years of retention marketing/ customer lifecycle management experience in B2C app businesses Great to have Experience in Insurance industry 2+ years experience in using tools like Appsflyer, MixPanel and GA

Key Responsibilities : Manage GTM planning for new product modules and partner-specific releases Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams Desired Profile : Drives feature adoption through structured targeting and messaging Enables stronger product GTMs across Mintoak and partner bank implementations Improves control and visibility over key activation and usage metrics Experience: 2-4 years in product marketing , campaign execution , or growth marketing , preferably in fintech, SaaS, or B2B tech GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations Tools Proficiency: Familiarity with Jira , ZOHO CRM , Google Analytics , Figma , and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

Role & responsibilities Execute and manage multi-channel campaigns (email, SMS, WhatsApp, push, in-app) Build automated journeys, lifecycle campaigns, and personalized engagement flows Design and optimize campaigns for both existing patient funnel and external funnels (new acquisition) Monitor campaign KPIs (open rates, CTRs, conversions) and share actionable insights Conduct A/B testing and continuously optimize campaigns to improve ROI Maintain accuracy and hygiene of customer data within Martech platforms Stay updated on Martech trends and recommend best practices for business growth Skills & Qualifications 1 to 3 years of hands-on experience in Martech platforms (Netcore, MoEngage, Clevertap, WebEngage, or similar) Strong understanding of campaign execution, customer segmentation, and lifecycle marketing Analytical skills with proficiency in Excel/Google Sheets, MS Powerpoint Ability to manage multiple campaigns with accuracy and attention to detail Strong communication and teamwork skills Healthcare industry experience is a plus (understanding patient lifecycle, healthcare marketing nuances) What You will Contribute Drive business growth by leveraging Martech across existing patient and external funnels Improve patient engagement and retention through well-executed journeys Provide data-backed insights that enhance campaign effectiveness and marketing ROI Ensure Martech platforms are fully utilized to maximize business outcomes

Job Title: Manager Loyalty and Engagement Experience Required: 45 years Location: Mumbai (on-site) Kindly share your resume on - [HIDDEN TEXT] Role Overview: Were looking for a highly analytical and user-obsessed Manager Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analyticsresponsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base. You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity. Key Responsibilities: Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel Create Engagement models for referred users to drive engagement and initial business outcomes Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight. Must-Have Qualifications: Previous BFSI and Fintech Exposure 35 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards. Good to Have: Experience in deploying gamified engagement models or behavioral nudges. Exposure to tier 24 Indian audiences , especially for vernacular and low-tech segments. Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior. What Success Looks Like: Increase in returning user base and app re-engagement rates Consistent improvement in DAU, MAU, and session time Loyalty mechanisms that drive feature repeatability Higher adoption of cross-sell products through in-app journeys Reduced churn and improved reactivation of dormant users Reporting to: CBO and Co-founder Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams. Kindly share your resume on - [HIDDEN TEXT] Show more Show less

About Furrl Furrl is a next-generation fashion commerce app helping women discover and shop from Indias coolest homegrown brands . With 200+ indie labels onboarded, our AI-powered feed curates Looks (complete outfits, styled and ready to shop) that adapt to each users vibe. We are building the future of personalized fashion discovery, powered by GenAI. Indias D2C market is exploding over $100B in potential and yet, discovering fresh, differentiated brands remains broken. Furrl is fixing that. Furrl is founded by an IIT Kanpur + Harvard Business School alum with deep experience building businesses from scratch at ITC, Myntra, and most recently, Entrepreneur First India, an early-stage VC, where she built a portfolio of 42 startups. The core team includes experienced leaders from IIT, IIM, Myntra and Meesho. The Role Location: HSR Layout, Bangalore Experience: 35 years Type: Full-time, in person You will own user retention (sessions and repeat purchases) on Furrl by building and executing a sharp, data-driven CRM and lifecycle marketing strategy. This role is perfect for someone who thrives at the intersection of analytics, consumer insight, and creative communication in a D2C / consumer internet environment. Key responsibilities include: Retention Strategy & Targets Define and execute strategies to hit customer retention targets (D1-D7, M1/M2 etc). Build and track retention dashboards, identifying drop-offs and opportunities in consumer journeys. Translate insights into tactical campaigns and long-term retention initiatives. CRM Marketing Ownership Design and implement personalized lifecycle journeys (onboarding, first purchase, post-purchase, churn reactivation). Run targeted campaigns across WhatsApp, email, push, and in-app messaging with clear success metrics. Work closely with the content team, and conduct A/B experiments on content, timing, segmentation etc to optimize results. New initiatives Conceptualize and launch new programs like loyalty or rewards that incentivize repeat purchases. Explore referral and community initiatives to turn power users into brand advocates. Collaborate with the product team to design retention-driving features Requirements You will thrive in this role if you are smart, driven and an independent thinker with high ownership. Specific requirements of this role include: 24 years in CRM/ retention/ growth at a D2C or consumer internet company Proven ability to move the needle on retention and repeat purchases. Strong analytical skills - adept at working with cohort analysis, funnel metrics, and campaign dashboards. Hands-on with CRM/marketing automation platforms (e.g., MoEngage, WebEngage, Clevertap, Customer.io). Balance of creative storytelling + structured experimentation mindset. Why this role Fast-paced, execution-first team - you will have high ownership with the ability to make bold bets and move fast. A chance to lead retention marketing for one of Indias most exciting consumer-tech platforms. Work closely with the leadership team and get a seat at the table for strategic decisions. Build in a space where fashion meets GenAI, and culture meets commerce. Work with us Now that we got you interested, reach out for a quick chat! Show more Show less

Head of MarTech Location: Mumbai Lower Parel Experience Required: 8 to 10 Years About the Role We are seeking a seasoned Head of Marketing Technology (MarTech) to spearhead CRM and marketing automation initiatives across our key client accounts. The role requires a strategic thinker with deep technical expertise, capable of architecting CRM solutions, scaling martech delivery, and leading high-performing teams. You will collaborate with enterprise clients in BFSI, Retail, and other verticals , shaping end-to-end CRM journeys and driving measurable business impact. Key Responsibilities MarTech Strategy & Architecture Define and architect CRM and marketing technology strategies for enterprise clients. Translate client business objectives into CRM journeys covering segmentation, lead scoring, nurturing, and lifecycle automation. Delivery & Implementation Lead end-to-end CRM and marketing automation implementations. Integrate platforms such as HubSpot, Salesforce, Zoho, Oracle , and others. Drive adoption of automation tools like WebEngage, MoEngage, Braze, Customer.io , ensuring seamless execution. Leadership & Team Management Lead, mentor, and grow a team of CRM managers, analysts, and automation specialists. Establish SOPs, frameworks, and delivery best practices to scale martech operations. Client Engagement & Collaboration Act as the client-facing lead , handling both strategic and technical discussions. Partner with internal tech, design, and strategy teams for successful cross-functional delivery. Desired Skills & Experience 8+ years of hands-on experience in CRM strategy and marketing automation . Proven expertise with HubSpot, Salesforce, Zoho, Oracle , or similar enterprise CRM platforms. Strong exposure to automation tools like WebEngage, MoEngage, Braze, or Customer.io. Demonstrated success in delivering CRM solutions across multiple clients (BFSI and Retail preferred). Ability to lead client conversations with a balance of strategic vision and technical depth. Strong leadership, communication, and stakeholder management skills. Show more Show less

Location: Mumbai (Marol HQ) Reports To: Head of D2C & Retention Working days: Mon to Sat (6 full days) About Soulflower Soulflower is Indias No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand. Were expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets and customer retention is at the heart of our growth. Role Overview We are looking for a passionate Assistant Manager CRM & Retention to strengthen Soulflowers relationship with its loyal customer base. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights, creative campaigns, and automation to turn customers into brand evangelists. Key Responsibilities: Customer Lifecycle Management Design and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention. Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies. Segment customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts. Campaign & Channel Management Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization. Collaborate with performance marketing and creative teams to craft high-converting retention campaigns. Ensure consistent brand voice, empathy, and care in all CRM communications. Loyalty & Retention Programs Strengthen Soulflowers Loyalty Program driving sign-ups, redemptions, and customer delight. Develop VIP & Subscriber Programs to improve LTV. Partner with CX teams to ensure issue resolution translates into retention opportunities. Data, Analytics & Reporting Track key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention. Run A/B tests to optimize messaging, cadence, and offers. Build weekly dashboards and insights for leadership. Tools & Technology Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations. Drive data hygiene, personalization logic, and automation workflows. Explore AI-driven segmentation and predictive churn tools. Desired Skills & Experience: 35 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands. Strong knowledge of CRM tools, automation, and analytics platforms. Webengage, Moengage Analytical mindset comfort with data, cohort analysis, and A/B testing. Creative thinker with ability to personalize content and storytelling. Strong understanding of customer empathy and solution-driven communication (aligned with Soulflowers care-first ethos). Exposure to eCommerce/beauty/wellness industry preferred. Why Soulflower Opportunity to scale a high-growth D2C brand trusted by millions. Work in a fast-paced, entrepreneurial environment where ideas are valued. Be part of a purpose-led, sustainable brand shaping the future of clean beauty. Growth path into CRM & Retention leadership roles. Show more Show less

The Campaign Specialist will be responsible for ensuring the quality and successful delivery of campaigns for clients. This role includes campaign management, development, quality assurance, and reporting. Your key responsibilities will involve creating, managing, and deploying marketing campaigns. This includes defining campaign workflows, setting up campaigns, quality checking, measuring performance, and optimizing customer journeys. It is essential to have extensive knowledge of the entire Salesforce Marketing Cloud (SFMC) suite, particularly Email Studio, Mobile Studio, Web Studio, and all builders. As a Campaign Specialist, you will act as a bridge between the account management and operations teams to design and implement scalable technical solutions effectively. To excel in this role, you should possess at least 5 years of experience in executing campaigns on marketing automation and CRM platforms. Proficiency in SFMC is a mandatory requirement for this position. Familiarity with other platforms such as WebEngage, MoEngage, and Adobe will be considered a plus. You must demonstrate a track record of optimizing campaign performance and possess exceptional analytical, troubleshooting, decision-making, organizational, and time management skills with a keen eye for detail. Effective communication skills, both written and verbal, are crucial. The ability to work autonomously is also expected. Key Skills Required: - Proficiency in Email Marketing and marketing automation - Comprehensive understanding of SFMC modules like Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder - Gathering campaign requirements, setting timelines, and finalizing briefings - Coordinating with cross-functional teams to facilitate email development - Managing the creative process whenever necessary - Analyzing provided HTML assets and making revisions as needed - Configuring campaigns effectively - Creating target audiences, managing data extensions, and troubleshooting data issues - Conducting Quality Assurance and testing of campaigns - Tracking and reporting campaign performance - Familiarity with relational database concepts and experience in SQL query development - Knowledge of AMP Script - Exposure to HTML and CSS - Understanding of Landing page Development - Basic understanding of REST & SOAP API would be advantageous.,

Job Title: Director- Product Management-Product Growth - J49471 - Student Learning Platform Overview : We are seeking a strategic and innovative Director of Product Management (Growth) to lead the development and growth of our Student Learning Platform from a Free User perspective. The ideal candidate will oversee a team of product managers and collaborate with cross-functional teams to deliver a compelling, effective, and scalable platform that enhances free learner engagement experiences and journeys leading to product purchase. The key part of this role would be to lead the product vision and strategy for the Growth platform, driving Reach (top of the funnel) through various assets such as Learner App, School App, Website, and Youtube and Revenue through self-checkout products. Key Responsibilities: Define the overall product vision, strategy, and roadmap for the Free Learner platform and self check-out products. Own key business metrics of Organic Leads, CVR%, Revenue of Unassisted sales (self check-out products) Lead, mentor, and manage a team of product managers to execute on product initiatives. Collaborate with stakeholders including students, marketing, engineering, and sales to gather requirements and prioritize features. Conduct market research and analyse industry trends to identify new opportunities and ensure competitive differentiation. Oversee the product lifecycle from concept through launch, iterating based on user feedback and analytics. Drive user engagement, retention, and satisfaction through innovative feature development and platform improvements. Establish KPIs and metrics to evaluate product performance and success. Act as the voice of the customer, advocating for the needs and experiences of learners . Parameters for a Good Fit Proven experience (8+ years) in product management, with at least 3 years in a leadership role. The ideal candidate would have worked with platforms that involve engagement and conversion of leads through learner journeys on product. Cars24, Pharmeasy are good examples of these platforms. High transaction and impulse sales platforms are unlikely to fit the bill. Proven track record of driving lead and sales through product interventions Proven track record in building and scaling consumer-facing digital products. Knowledge of learning platforms, digital education tools, or SaaS products are only a plus. Demonstrated ability to develop and execute strategic roadmaps. Excellent leadership, communication, and stakeholder management skills. Analytical mindset with experience in data-driven decision-making. Bachelor`s degree in Education, Business, Computer Science, or related field; MBA or equivalent preferred. Preferred Skills: Experience with AI, adaptive learning, or personalized education technologies. Familiarity with agile methodologies and product development tools. Strong experience with customer engagement/marketing automation tools (CleverTap, MoEngage, WebEngage, Braze, etc.) Passion for education and enhancing student outcomes through technology.

We are looking for a skilled Product Marketer with expert-level proficiency in WebEngage/Clevertap or MoEngage to assist in developing, implementing, and optimizing marketing campaigns across various channels. The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams. Responsibilities Collaborate with the marketing team to develop campaign strategies that align with business objectives and the target audience. Utilize WebEngage/ Clevertap or Mo Engage platforms to create, manage, and optimize multi-channel marketing campaigns, including email, SMS, WhatsApp, push notifications, in-app messaging, and more. Conduct A/B testing to optimize campaign performance and drive continuous improvement. Monitor campaign metrics and analyze data to provide insights and recommendations for optimization. Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines. Stay updated on industry trends and best practices to continually enhance campaign performance and effectiveness. Assist in generating reports and presentations to communicate campaign results and insights to stakeholders. Requirements Bachelors degree in Marketing, Communications, or related field. 2+ years of experience in campaign management or digital marketing. Expert-level proficiency in WebEngage/ Clevertap or MoEngage platforms. Strong analytical skills with the ability to interpret data and draw actionable insights. Excellent communication and collaboration skills. Detail-oriented with strong organizational and time management skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Knowledge of HTML/CSS and experience with email marketing platforms is a plus. Experience with app marketing is a plus.

We are seeking a proactive Senior Associate - Growth to join our team. The ideal candidate will be responsible for designing, executing, and optimizing retention marketing campaigns to increase student engagement and drive course completion and renewals. This role requires a data-driven approach, hands-on experience with MoEngage , and a passion for analyzing user behavior. Roles and Responsibilities Lifecycle Campaign Strategy & Execution: Design and execute personalized multi-channel campaigns using MoEngage across push notifications, in-app messages, emails, and WhatsApp. Map learner journeys and create automated workflows based on behavioral and academic data. Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs. Content Personalization & Engagement: Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers). Drive engagement through nudges, reminders, and motivational content. Performance Analytics & ROI Tracking: Track and analyze key retention KPIs, including batch enrollments, course completion rates, and subscription renewal rates. Analyze campaign performance using MoEngage Analytics, Google Firebase , and internal dashboards to provide data-backed insights and recommendations. Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance. Skills Required Education: A Bachelor's degree in Marketing, Business, Education, or a related field. Experience: A minimum of 4 years of experience in retention, lifecycle, or CRM (Customer Relationship Management) marketing, preferably within the EdTech industry. Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap, or Braze is a plus. Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies. Campaign Building: Proven success in managing user retention and engagement campaigns with measurable results. Experience building retention campaigns from scratch, including journey mapping and trigger logic, is a plus.

Roles and Responsibilities : Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging) Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques Partner with Brand and Product marketing to develop key messaging points and direct response creative across mediums Develop email best practices to share with stakeholders across the organization including creative, marketing Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI Good knowledge of retention marketing tools such a (Moengage, WebEngage, CleverTap or any similar platform) is a must

Were looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands. About the Role As a key member of the marketing team, youll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships. What You&aposll Be Doing Build and execute end-to-end CRM campaigns across all lifecycle stages Drive retention, repeat purchases, and loyalty through targeted communications Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage Analyze campaign performance and translate insights into actionable strategies Partner cross-functionally with product, design, analytics, and tech teams Lead retention-focused initiatives including cohort strategies , churn prevention , and loyalty programs What We&aposre Looking For 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment Prior experience in healthtech , e-pharmacy , or consumer internet sectors is a plus Strong understanding of CRM automation, customer segmentation, and performance metrics Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.) Data-driven, analytical mindset with the ability to translate insights into action Excellent cross-functional communication and project leadership skills Key KPIs You&aposll Drive Customer Retention & Repeat Purchase Rates Growth in LTV and LTV:CAC ratio Open rates, CTRs, and Conversion metrics from campaigns Loyalty and referral program adoption Reduction in churn If you&aposre excited about building customer-first growth strategies in a high-impact, mission-driven domain, wed love to connect. Lets build something meaningful in healthcare together. Show more Show less

About Us Kirana Club is Indias largest community of kirana stores, connecting over 3 million kirana store owners across the country. We are on a mission to empower small retailers with news, knowledge, and opportunities that drive growth. We bring together brands, wholesalers, and retailers on one seamless platform. We&aposre on a mission to revolutionize general trade in India, and we&aposre expanding at an incredible pace! About the role Indias FMCG decisions are made on shop counters, by retailers who weigh trust, margins, speed of rotation, schemes, and what their customers ask for. Your job is to decode why retailers interact with campaigns, what actually changes their stocking behavior, and how brands can earn a permanent slot on the shelf. Youll turn campaigns into conversations and research into roadmaps - for brands and for millions of kirana stores. What youll do 1.Campaign Ops & Analytics Launch and scale high-impact FMCG campaigns that reach Indias kirana counters- track live and iterate fast. Decode what truly moves the shelf - packs, price points, and trade schemes - and tell brands what to double down on. Turn raw data into sharp Sheets/Excel scorecards - spot trends early, prove impact (clicks, intent fills, repeat interactions) Run smart experiments & evaluate campaign performance: Test timing, creative, hooks, and CTAs to learn what actually nudges stocking and reorders. Unlock reach, impressions, CTRs, VTRs, and much more to continuously optimize the campaign 2.Primary Research (Retailer Surveys) Design crisp, bilingual (Hindi/English) retailer surveys that feel native at the counter - probe real preferences, price ladders, and scheme pull. Keep the signal clean - track completes, weed out speeders/straight-liners, and protect data integrity. Turn answers into action - tight insight notes that say what retailers love, what to fix, and what to scale for sales lift. 3.Cross-functional & Client Partner with Product/Engineering/Design to make the campaign & surveys live & to ensure trackability Collaborate with Creator Ops/Marketing on asset A/Bs and placements Lead client readouts and weekly status with zero-surprise execution - you will be exposed to business leaders representing Indias top FMCGs Must-have skills 1-2 years in digital analytics and/or consumer research (FMCG/retail/marketplaces preferred) Advanced Google Sheets/Excel (pivots, nested formulas, charts); comfort with Mixpanel/WebEngage (funnels, cohorts, events, properties) Experimentation mindset; ability to size impact and recommend next steps Survey craft end-to-end (sampling, quotas, scripting, QC, analysis) in Hindi & English Strong communication who turns metrics into simple, visual narratives for non-tech stakeholders Nice-to-have Apps Script automation for reporting; basic Python/R (optional) Mobile app analytics QA (deeplinks, UTMs, redirections) FMCG trade exposurekirana context, retailer vernacular Light design chops for tidy charts (Slides/Canva/Figma) If unlocking Indias kirana economy excites you - and you want your insights to change what millions of people buy every day - this is your seat at the counter. Show more Show less

Growth Marketer / Martech Executive About the role: ???? Job Type: Full-time, Hybrid (3 days a week in-office) ???? Location: Noida ???? Experience Required: 1-3 years experience ? Hiring Timeline: Immediate We are looking for a Martech Executive to join our expanding Martech team, which works on full-funnel optimization. This is an exciting role at a growth-stage startup where every day is a new adventure. For hustlers early in their careers, such roles enable them to grow the fastest in the shortest possible time. Location: This is a Hybrid Role with 3 days a week in-office in Noida. We are open to this being completely remote for exceptional candidates. Responsibilities Use the right tools & platforms efficiently to achieve business goals Plan and execute experiments and activities for optimization Create and maintain systems and processes to ensure smooth martech operations Set up data flows, reports, and dashboards Work with other marketing team members to ensure that they have the required support from a growth perspective Be in touch with the latest industry updates and implement the best practices for Suraasa Requirements 1-3 years of experience in growth roles Hands-on experience with marketing automation and marketing suites like Hubspot, WebEngage etc. Sound understanding of marketing analytics Obsessed with communication Common sense Non-zero-sum Mindset High curiosity - willingness to fail and learn as many times as it takes Strong team collaboration skills Good to have: Bachelor&aposs Degree in Marketing/Psychology/Mass Comm About us Suraasa is a teacher mobility and upskilling platform empowering educators to meet the demands of modern classrooms while creating global career opportunities. What problem are we solving The global education system is at a crossroads: a severe shortage of qualified teachers threatens the future of millions of students. Developed nations like the U.S. and the U.K. face thousands of unfilled teaching positions, while many classrooms globally lack access to skilled educators. This pressing challenge calls for innovative solutions, and Suraasa is at the forefront of the change. How are we solving it With over half a million educators on its platform, Suraasa offers globally recognized courses accredited by renowned institutions and awarding bodies. These programs focus on core teaching competencies, including pedagogy, classroom management, and the use of digital tools. They also equip educators to teach inclusively and to adapt to diverse cultural contexts. This holistic preparation ensures teachers can excel in any educational setting. Suraasa partners with top schools globally to help them hire ready and qualified teachers from talent-rich regions like India, South Africa, and the Philippines. This approach bridges the gap between teacher supply and demand while enabling teachers to build thriving international careers. What makes Suraasa a great place to work ???? A vision that feels personal Suraasa?s mission goes beyond placementsit seeks to elevate teaching into a respected and aspirational profession. By providing educators with tools to succeed and opportunities to grow, Suraasa is not just addressing a crisis but shaping the future of education. Every connection made, every skill taught, and every career advanced brings us closer to a world where every child has access to a qualified teacher. ???? A financially secure startup with a great runway We recently raised $6M in funding from the world?s top education investors. We don?t believe in unnecessary cash burn. We focus a lot on maintaining operational profitability and net positive cash flows. We want to build a sustainable, highly scalable business. ???? Lots and lots of professional growth Every team member?s growth and development is kept at the forefront. We have a young and highly motivated team that has the liberty to execute their ideas, learn new things, and grow in every way. Show more Show less

Position: Performance Marketing Specialist Location: Noida Experience: 3 to 5 years Employment Type: Full-time About The Role Were seeking a results-driven Performance Marketing Specialist to lead and optimize digital marketing campaigns across platforms including Google, Facebook, LinkedIn, Bing, and YouTube. The ideal candidate will have hands-on experience with performance marketing, app promotion, retention strategies, and a deep understanding of analytics tools to drive measurable business growth. Key Responsibilities Plan, manage, and optimize performance marketing campaigns across Google Ads (Search, UAC, Display), Meta (Facebook & Instagram), LinkedIn, Bing, and YouTube. Conduct keyword research, run A/B tests, and create high-performing ad creatives and copy. Monitor and analyze campaign performance using tools like Google Analytics, Tag Manager, and Search Console. Manage mobile app tracking and attribution through MMPs such as AppsFlyer, Firebase, Adjust, or Branch. Execute retention marketing campaigns using platforms like CleverTap, WebEngage, and WhatsApp Marketing. Generate actionable insights and performance reports for stakeholders. Collaborate with cross-functional teams to align campaigns with business goals and stay current with digital marketing trends. Qualifications Bachelors degree in Marketing, Business, or a related field. 3 to 5 years of relevant work experience. Minimum 3 years of hands-on experience in managing performance campaigns on major digital platforms. Strong proficiency in data analysis, campaign optimization, and reporting. Experience with mobile app marketing and user acquisition strategies. Familiarity with retention tools and engagement platforms is a plus. Certifications in Google Ads, Meta Blueprint, or similar are preferred. Why Join Us Work in a collaborative and innovation-driven environment. Opportunity to lead impactful campaigns that directly drive growth. Competitive salary package and benefits. Continuous learning and career advancement opportunities. Show more Show less

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of the Role:- We are seeking an experienced Business Analyst to join our team. The successful candidate will be responsible for analyzing and interpreting complex data sets, identifying trends and insights, and developing actionable recommendations to support our product development and We're looking for a data-savvy and detail-oriented Marketing Performance Analyst & Campaign Specialist to join Paytm's Merchant Marketing team. This role will be the bridge between marketing execution and data insights - ensuring every campaign is tracked, measured, and optimized for impact. You will own end-to-end campaign performance tracking across all channels and manage a portion of CleverTap campaign execution, helping us deliver data-backed growth at scale. Key Responsibilities 1. Campaign Tracking & Reporting Track and measure performance of 200-300 monthly campaigns across multiple channels (SMS, WhatsApp, push notifications, in-app, banners, email, etc.). Build and maintain campaign performance dashboards with KPIs such as reach, engagement, conversions, GMV impact, and ROI. Ensure data accuracy by validating and cleaning incoming campaign performance data. Provide actionable insights to campaign managers and business stakeholders for optimization. 2. Marketing Automation (CleverTap) Create and schedule selected campaigns on CleverTap (push, in-app, WhatsApp, etc.) based on briefs. Support campaign segmentation, audience targeting, and A/B testing. Maintain and update user segments for ongoing lifecycle and winback campaigns. 3. Insights & Optimization Identify trends, best-performing channels, and improvement opportunities from campaign data. Work with the growth, product, and marketing teams to recommend targeting refinements and messaging tweaks. Present weekly and monthly performance summaries to business leaders. : 1. 2-4 years of experience in marketing analytics, campaign performance tracking, or marketing operations. 2. Hands-on experience with marketing automation tools (CleverTap preferred, but MoEngage, WebEngage, or similar also okay). 3. Proficiency in Excel / Google Sheets, SQL (basic queries), and data visualization tools (Tableau, Data Studio, or similar). 4. Strong analytical thinking and ability to translate data into actionable recommendations. 5. Excellent communication skills for working with cross-functional teams. 6. Attention to detail and ability to manage multiple priorities in a fast-paced environment. Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people's collective energy and unwavering focus on the customers, and that's how it will always be. We are the largest merchant acquirer in India. Compensation: If you are the right fit, we believe in creating wealth for enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!

About Porter At Porter , were on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision to transform intra-city logistics through technology. Today, Porter is a late-stage startup , serving millions of users across 21+ cities , backed by marquee investors like Tiger Global , Lightrock , and Sequoia . We solve real-world problems from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact. With a sharp focus on user obsession, ownership, and collaboration , were building a workplace where people thrive when they take bold bets, move fast, and build with empathy. If youre looking to work where scale meets purpose , complexity fuels learning , and culture isnt an afterthought , Porter is the place. Key Responsibilities - We are looking for an individual who will be creating & driving marketing strategy for On demand vertical. You will be owning the complete lead to an early handholding journey for the customer Help strengthen data led thinking and lead the development & calibration of user acquisition playbook across the cities & categories Extensive crafting of target audience, consumer personas, their need states enabling Porter to drive better adoption of various categories Driving penetration and brand awareness by finding innovative & cost-effective ways of reaching our TG through a combination of (not limited to) digital marketing, PR, on-ground activations, ATL & BTL communications, alliances & merchandise. Develop continuous improvement charters, scopes of work, plans and schedules with the objective of increasing lead & user base. Develop, test and execute aggressive multi-channel marketing plans to drive user acquisition & marketing automation Work with Product/Analytics/City teams to deliver successful outcomes on critical marketing metrics (MAU, DAU, Acquisitions etc.) Conceptualizing marketing campaigns and building relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle Create experiment frameworks, analyze results and structure scalable campaigns to drive marketing effectiveness & metrics Mentoring and guiding other team members. Ensure effective utilization of resources under your function. Identify competitors and evaluate their strategies and positioning and devise counter-strategies. Conduct market research to determine market requirements for existing and future products. Identify and plan differentiated and impactful marketing strategies/materials. Skill Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India Ability to work collaboratively with teams across marketing channels Affinity in setting up, reviewing and optimizing processes Familiarity with tools like webengage / clevertap would be a plus Ability to meet deadlines, prioritize work, handle changing priorities with use of judgment Excellent communication and presentation skills, both written and verbal Strong comfort with data and ability to stitch stories and recommendations through data insights. Program Management Structured approach & Good Problem Solving Skills First principles thinking Very high ownership Persona Tier 1 undergrad with 2-4 years of relevant growth experience in consumer internet companies or consulting. Tier 1/2 MBA with relevant growth experience in consumer internet companies or consulting Show more Show less

Role Overview: Were looking for a highly analytical and user-obsessed Manager Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analyticsresponsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base. You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity. Key Responsibilities: Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel Create Engagement models for referred users to drive engagement and initial business outcomes Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight. Must-Have Qualifications: Previous BFSI and Fintech Exposure 35 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards. Good to Have: Experience in deploying gamified engagement models or behavioral nudges. Exposure to tier 24 Indian audiences , especially for vernacular and low-tech segments. Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior. What Success Looks Like: Increase in returning user base and app re-engagement rates Consistent improvement in DAU, MAU, and session time Loyalty mechanisms that drive feature repeatability Higher adoption of cross-sell products through in-app journeys Reduced churn and improved reactivation of dormant users Reporting to: CBO and Co-founder Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams. Show more Show less

You are a results-driven Campaign Manager responsible for executing and optimizing customer engagement campaigns across various digital channels during the night shift to support global operations. Your key responsibilities include planning and managing multichannel marketing campaigns, utilizing customer segmentation and behavior data for personalized communication, monitoring campaign performance, and collaborating with cross-functional teams across geographies. You should have a minimum of 2+ years of experience running campaigns on platforms like MoEngage (preferred), Salesforce, Braze, WebEngage, or Insider. Certification or hands-on experience with MoEngage is a strong advantage, along with a solid understanding of campaign analytics and reporting. Your willingness to work night shifts aligned with US time zones is essential for this role. About VML: VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. The agency is renowned for its innovative and award-winning work for blue-chip client partners such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestl, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader in various Forrester Wave Reports, showcasing expertise in Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. With a global network powered by 30,000 talented individuals across 60-plus markets, VML has principal offices in Kansas City, New York, Detroit, London, So Paulo, Shanghai, Singapore, and Sydney.,

About NxtWave NxtWave is one of India&aposs fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs. Founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave raised ?275 crore led by Greater Pacific Capital, a leading international private equity firm, in February 2023. The startup is also backed by Orios Ventures, Better Capital, and marquee angels, including founders of some of Indias unicorns. NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as The Greatest Brand in Education in a research-based listing by URS Media, a leading international media house. By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes. NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 2000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more. Scale at which we operate on the tech level (as on February 2023) 258 Cr+ learning minutes spent 26 Cr+ Code Runs 4.2 Bn+ API Requests Handled by our servers Know more about NxtWave: https://www.ccbp.in Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle Roles and Responsibilities : Marketing Automation: Lead marketing automation using platforms like Salesforce, WebEngage, Moengage, HubSpot, Clevertap to enhance customer engagement and streamline campaigns. CRM Integration: Integrate CRMs (Ex: Salesforce, Zoho) with marketing tools for seamless customer interactions.. Segmentation & Lead Scoring: Implement lead scoring models and customer segmentation strategies for targeted campaigns. Campaign Monitoring & Optimization: Track campaign performance, providing real-time reports and ensuring alignment with best practices. AI Chatbots: Develop and manage AI-powered chatbots for lead generation and customer support Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., Marketing, Product, Design) to align campaigns with business goals, optimize workflows, and streamline processes through automation tools and AI solutions. Industry Trends: Stay updated on industry trends and recommend new strategies for campaign improvements and process automations. Data-Driven Strategy: Analyze customer data to inform future marketing strategies. Technical Customization: Oversee technical customizations and integrations to support marketing initiatives. Skills Required : Designing event-based automation workflows based on marketing and business logic. Strong problem-solving skills and ability to resolve issues across teams with attention to detail. Testing and analytical mindset to validate workflows and monitor campaign performance. Ability to work with tools like Zapier, Make, and CRM platforms (e.g., Salesforce, Zoho). Strong understanding of HTML, CSS, and JavaScript, Python and SQL for customizations and data handling. Awareness of GDPR, CCPA, and best practices in data security and compliance. Strong communication, stakeholder management, and organizational skills. Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced setup. Work Location : Hyderabad Working Days : 5 - Day Week Show more Show less

About Kapiva: Kapiva is a Series-B funded modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. Inculcating the wisdom of India&aposs ancient food traditions, Kapiva&aposs high-quality product range includes herbal juices, nutrition powders, ayurvedic gummies, healthy staples, and much more. Our products are top performers on online marketplaces such as Amazon, Flipkart, Big Basket and we&aposre growing our presence offline in a big way (Nature&aposs Basket, Reliance Retail, Noble Plus, etc). About the Role: As a CRM Executive at Kapiva, you will play a key role in executing and optimizing customer retention strategies. Working closely within the D2C Business Team, youll support various CRM activities to drive customer engagement and loyalty. This is an excellent opportunity to grow in a high-growth environment, learn about retention marketing, and make a meaningful impact in a fast-paced, innovative company. Key Responsibilities: Campaign Execution and Optimization: ? Implement email, SMS, push notifications, RCS and WhatsApp campaigns as per the retention strategy. ? Coordinate with the content, design, and marketing teams to ensure campaigns align with brand standards and scheduled timelines. ? Assist in setting up campaigns to enhance customer retention and engagement. Data Analysis and Reporting: ? Monitor and analyze the performance of CRM campaigns, identifying key areas for improvement. ? Support the team in generating reports that offer insights into campaign success and customer behavior. ? Provide actionable insights based on data to optimize future campaigns. Customer Segmentation and Communication: ? Help manage customer segments and cohorts, personalizing communication to maximize relevance. ? Contribute ideas for enhancing customer journey flows and targeted communication strategies. Collaboration and Coordination: ? Work with cross-functional teams to align CRM activities with broader marketing goals. ? Engage with third-party platforms and agencies to troubleshoot issues and improve campaign performance. Qualifications: ? 0-2 years of experience in CRM or a marketing automation role; freshers with strong analytical and communication skills are also welcome. ? Familiarity with marketing automation tools like WebEngage, MoEngage, CleverTap, or similar platforms. ? Basic understanding of customer segmentation, retention metrics, and communication strategies for different audience groups. ? Proficiency in Microsoft Excel or Google Sheets, with an aptitude for data analysis. ? Strong organizational skills and attention to detail. ? Excellent written and verbal communication skills in English. Why Join Us At Kapiva, youll be part of a dynamic team dedicated to reinventing traditional health products for todays consumer. This role offers a unique chance to grow your CRM expertise in an environment that values initiative, creativity, and continuous learning. Show more Show less

We are looking for a dynamic Marketing Technology Solution Consultant with over 8 years of experience to play a key role in designing and implementing comprehensive marketing automation solutions across various platforms. In this role, you will act as a trusted advisor, utilizing your expertise in Salesforce Marketing Cloud, MoEngage, and optionally WebEngage and Insider, to enhance customer engagement and drive business growth. Your main responsibilities will include: Solution Design & Implementation: - Serving as a technical consultant for marketing automation projects, translating client requirements into actionable solutions - Conducting platform assessments and recommending optimal marketing technology stacks - Creating technical documentation, solution architecture diagrams, and implementation roadmaps - Developing integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio) - Configuring and optimizing MoEngage campaigns, segmentation, and customer journey orchestration - Building responsive, personalized email templates, landing pages, and mobile campaigns Technical Integration & Analytics: - Developing and maintaining integrations between marketing platforms and external systems via APIs - Designing data integration strategies to ensure seamless data flow across the marketing technology stack - Building and managing audience segments, data extensions, and customer profiles - Analyzing campaign performance metrics and providing actionable optimization insights - Conducting A/B testing strategies to enhance engagement rates and ROI Client Management: - Acting as the primary technical point of contact for marketing technology initiatives - Staying up to date with platform updates, new features, and industry best practices Ideal candidates for this role should have: - 3-5 years of experience in marketing technology consulting or solution implementation - Strong hands-on experience with Salesforce Marketing Cloud and MoEngage - Experience in marketing automation strategy and multi-channel campaign orchestration Required Technical Skills: - Proficiency in JavaScript, HTML, CSS, and web development concepts - Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL - Strong understanding of API integrations and data management - Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Desired Soft Skills: - Excellent problem-solving and analytical abilities - Strong communication skills for technical and non-technical audiences Certifications (Optional): - Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer) - MoEngage Implementation Expert certification - Experience with WebEngage, Insider, Adobe Campaign, Marketo, or HubSpot - Understanding of customer data platforms (CDP) and data management platforms (DMP) About VML: VML is a leading creative company that specializes in combining brand experience, customer experience, and commerce to create connected brands and drive growth. The agency has a track record of innovative and award-winning work for blue-chip client partners across various industries. With a global network of talented individuals, VML is known for its expertise in Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization.,

Job Description: 1) Experience and Expertise: Possess a minimum of 2-5 years of hands-on experience in retention marketing within the e-commerce or product-focused industry. Proficient in utilizing multiple communication channels such as email, SMS, WhatsApp, web push, and app push for customer retention strategies. 2) Channel Management: Expertise in leveraging platforms like WebEngage, CleverTap, Wizgo, and MoEngage to effectively execute and optimize multi-channel retention marketing campaigns. Demonstrated ability to segment and target customers based on behavioral data and preferences to enhance engagement and drive retention. 3) Campaign Strategy and Execution: Develop, implement, and optimize retention marketing strategies and campaigns to improve customer loyalty, reduce churn, and drive repeat purchases. Analyze campaign performance, customer engagement metrics, and conversion rates to iteratively refine strategies and achieve business objectives. 4) Cross-Functional Collaboration: Collaborate closely with cross-functional teams including product, design, analytics, and customer support to align retention marketing strategies with overall business goals and product enhancements. Work with analytics teams to derive insights, perform A/B testing, and generate data-driven recommendations for optimizing retention marketing initiatives. 5) Reporting and Performance Measurement: Monitor and analyze key performance indicators (KPIs) related to retention efforts, providing regular reports and insights to management. Identify opportunities for improvement and growth, using data insights to drive decision-making and deliver results in terms of customer retention and lifetime value. Interested candidates can also share their resumes at [HIDDEN TEXT] Show more Show less