4 Wati Jobs

As a First-Level Technical Support Specialist at our institute, you will be responsible for providing technical assistance to internal users. Your duties will include installing, configuring, and maintaining desktop hardware and software. You will troubleshoot hardware, software, and network-related issues, ensuring timely resolution of IT support tickets while maintaining SLAs. In addition, you will assist in system upgrades, patch management, and backup operations. It will be your responsibility to maintain IT documentation and asset records accurately. You will collaborate with vendors for procurement and support services and contribute to maintaining security protocols and user access rights within the organization. Your role will also involve managing the functioning of the Zoom app, handling WATI software operations, and integrating apps with existing systems. Furthermore, you will be responsible for managing Pebbly platform operations and supporting automation and AI initiatives as part of the IT team. To excel in this position, you should have a basic understanding of IT systems and software tools. An interest in automation, AI, and cloud-based communication platforms is beneficial. Strong problem-solving skills, a keen desire to learn, good communication, and interpersonal abilities are essential. Familiarity with tools like Zoom, WATI, or Pebbly is preferred. A Bachelor's Degree in Computer Science, Information Technology, or a related field is required. Join our institute, founded in 2013-14 by Jatin Rajpal, where we offer exceptional courses in commerce-related subjects and specialized exam preparation. With a focus on accessible, high-quality education through offline and online platforms, we strive to empower students in their academic journey.,

Position Overview We are seeking an experienced and creative Email & WhatsApp Marketing Specialist to design, execute, and optimize multi-channel campaigns that drive engagement and conversions. The ideal candidate must be hands-on with Mailchimp, AiSensy, and Wati , and preferably have experience with CleverTap for advanced campaign automation and analytics. This role blends email marketing, WhatsApp/SMS communication, and content creation to nurture leads and build lasting customer relationships. Key Responsibilities Email Marketing (Mailchimp Must) Plan, design, and execute email campaigns (newsletters, drip sequences, promotions). Build and manage automated journeys for lead nurturing and client engagement . Write high-converting subject lines, email copy, and calls-to-action. Ensure responsive, mobile-friendly design using Mailchimp templates & Canva . Monitor deliverability, spam scores, and maintain healthy subscriber lists. WhatsApp & SMS Marketing (AiSensy, Wati Must) Design and run WhatsApp campaigns using AiSensy and Wati for broadcast messages, reminders, and event updates. Manage segmentation, templates, and automation across WhatsApp channels. Integrate WhatsApp flows into lead generation, event registrations, and nurturing campaigns. Track CPL (Cost per Lead), CTR, and conversions from WhatsApp campaigns. Campaign Analytics & Optimization Conduct A/B testing (subject lines, creatives, CTAs) across email and WhatsApp. Use CleverTap (preferred) to monitor user behavior, funnels, and cohort analytics. Prepare weekly and monthly reports with insights and recommendations. Cross-Channel Alignment Coordinate with the social media and content teams to ensure unified messaging. Sync campaigns with webinars, live sessions, and physical events . Support event turnout campaigns (WhatsApp reminders, SMS blasts, email invites). Required Skills & Tools ? Mailchimp (must) deep experience in automation, segmentation, and reporting. ? WhatsApp marketing (must) AiSensy & Wati (setup, automation, campaign execution). ? Content creation & writing persuasive email/WhatsApp copy, strong English writing skills. ? Canva for basic campaign creatives. ? Analytics A/B testing, reporting, tracking ROI. ? Preferred : Understanding of CleverTap for behavioral analytics and automation. Familiarity with Facebook/Instagram ads (nice-to-have). Key Attributes Strong attention to detail and ability to manage multiple campaigns simultaneously. Creative and data-driven mindset: balances compelling content with performance metrics. Excellent time management and organizational skills . Comfortable working in a fast-paced, growth-focused company . Performance Metrics Email & WhatsApp open/click-through rates . Event registration & turnout rates (online/offline). Lead nurturing conversion rates . List growth and CPL (cost per lead) efficiency. ROI from campaigns (engagement ? conversions). Show more Show less

Job Title: Marketing Executive Location: Pune Job Type: Full-time Qualification: Bachelors degree in Marketing or related field (MBA preferred) Job Summary: We are seeking a proactive and creative Marketing Executive to plan and execute performance-driven campaigns across digital platforms. The ideal candidate will have hands-on experience in retargeting campaigns, WhatsApp marketing, and SMS marketing, and will be responsible for driving engagement and lead generation. Key Responsibilities: Plan and execute d igital marketing campaigns including Google/Facebook retargeting. Create and manage WhatsApp and SMS marketing campaigns to reach and engage prospects and existing customers. Work closely with the design and content teams to create campaign assets. Analyze campaign performance, measure ROI, and optimize based on data insights. Manage and grow customer engagement funnels using marketing automation tools. Coordinate with the sales team to align marketing efforts with lead generation goals. Maintain campaign calendars and ensure timely execution across platforms. Requirements: 2-3 years of experience in digital marketing. Hands-on experience with retargeting platforms (Meta Ads, Google Ads). Experience with bulk SMS tools and WhatsApp marketing platforms (like Twilio, Wati, etc.). Strong analytical skills and ability to interpret campaign performance metrics. Proficiency in tools like Google Analytics, Meta Business Suite, and Excel. Excellent written and verbal communication skills. Preferred Skills: Familiarity with CRM and marketing automation tools. Experience in B2C or D2C marketing campaigns. Ability to multitask in a fast-paced environment.

Manager Marketing / Assistant Manager - Marketing Job Summary: We are looking for a data-driven and performance-oriented Manager - Marketing / Assistant Manager - Marketing to plan and execute multi-channel campaigns that enhance brand visibility, drive student interest and generate measurable results. The role requires strong expertise in digital marketing, campaign analytics, and content strategy aligned with institutional goals. Key Responsibilities: Campaign Development & Execution Design and implement 360 marketing campaigns (online and offline) to support admissions, events and brand initiatives. Deliver at least a 25% year-over-year (YoY) increase in lead generation and a 15% improvement in conversion rates from digital campaigns. Coordinate institution-level promotional events annually, with clear post-event analytics. Digital Marketing & Analytics Manage end-to-end performance marketing campaigns (Google Ads, Meta, LinkedIn), optimizing cost per lead (CPL) and targeting a minimum ROI of 3:1. Improve organic traffic to the institutional website by 40% within 12 months through SEO and content strategy. Grow social media following across platforms by at least 30% annually, with engagement rates exceeding 5% per post. Run email marketing campaigns with a minimum 25% open rate and 10%+ click-through rate, using tools like Mailchimp or Zoho Campaigns. Create and monitor dashboards via Google Analytics, Looker Studio, or Meta Business Suite to track KPIs weekly. Content & Collateral Development Ensure the production of 1520 high-quality creatives per month (static, video, carousel, and reels) aligned with campaigns. Write, edit and manage content for the website, blogs and press releases to enhance online presence and search engine rankings. Stakeholder Coordination Collaborate with design, admissions, and academic teams to ensure message consistency and timely campaign execution. Liaise with digital marketing agencies or external partners for creative execution and paid campaigns, ensuring SLA adherence. Budget Management Prepare and manage annual marketing budgets, ensuring campaigns stay within budget and all expenditures are justified by outcomes. Track and report cost per acquisition (CPA) and customer journey metrics to inform future planning. Qualifications & Skills: MBA in Marketing or an equivalent post-graduate qualification with a focus on digital marketing. Consistent academic performance of at least 75% (or equivalent) throughout the academic history, with no gap years. Minimum 3 years of relevant experience for AM and 6 years for Manager in digital marketing, preferably in education sectors with no break in service. Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, SEO, or HubSpot Digital Marketing are preferred. Hands-on experience with: Performance marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X Ads) Analytics platforms (GA4, Looker Studio, Hotjar, Microsoft Clarity, SimilarWeb, Google Trends) CRM & email tools (Zoho CRM, Mailchimp, HubSpot, Wati, DLT SMS automation, Meritto) UI/UX and website platforms (WordPress, Wix, Figma, Elementor, Wireframing, User Flow optimization) Design/video tools (Canva, Adobe Creative Suite) Strong copywriting, storytelling and brand-building skills. Proven track record in A/B testing, lead nurturing, SEO (on-page & off-page), and Sales funnel creation. Ability to manage tight deadlines, multi-task effectively, and present data-backed insights to senior management. Proficiency in project management tools like Notion and Airtable.