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Grazitti Interactive
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Marketing Automation Specialist

Marketing Automation Specialist

Grazitti Interactive

3 - 7 years

0 Lacs

panchkula haryana

Posted:18 hours ago| Platform: Shine logo

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Skills Required

html5 css3 bootstrap jquery marketo eloqua pardot qa tools litmus ajax emailonacid flash script javascript frameworks

Work Mode

On-site

Job Type

Full Time

Job Description

As a Marketing Automation Specialist, you will play a crucial role in developing responsive email templates and landing pages while utilizing marketing automation tools to enhance campaign workflows. Your expertise in HTML5, CSS3, Bootstrap, and jQuery will be essential in creating engaging digital assets. Your responsibilities will include: - Developing responsive email templates and optimizing landing pages following industry best practices. - Using marketing automation tool APIs to customize forms, landing pages, and campaign components. - Configuring and executing campaign workflows using tools like Marketo. - Conducting quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. - Collaborating with creative and marketing teams to brainstorm campaign concepts. - Consulting internal stakeholders and clients on front-end development best practices. - Troubleshooting technical issues and ensuring timely resolution. - Suggesting improvements to clients" digital assets aligned with business objectives. - Maintaining and managing project data in project management systems. - Participating in creative team meetings and contributing to innovation and strategy. - Staying current with industry trends in email marketing and automation. Key Qualifications: - Proficiency in HTML5, CSS3, Bootstrap, and jQuery. - Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. - Strong understanding of responsive email design and landing page development. - Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. - Excellent oral and written communication skills. - Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). - Strong troubleshooting and stakeholder collaboration skills. - Understanding of email marketing best practices and deliverability. If you are passionate about combining technical expertise with marketing execution, this role is perfect for you. Your attention to detail and ability to collaborate with cross-functional teams will be key to your success in this position.,

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Marketing Automation Specialist