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2.0 - 6.0 years
0 Lacs
panchkula, haryana
On-site
We are seeking a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. As the ideal candidate, you will be responsible for creating responsive email templates and landing pages using marketing automation tools to enhance campaign workflows. If you are passionate about merging technical expertise with marketing execution, we invite you to apply. Key Skills: - Proficiency in HTML5, CSS3, Bootstrap, and jQuery. - Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. - Strong understanding of responsive email design and landing page development. - Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. - Excellent oral and written communication skills. - Exposure to front-end development, including AJAX, Flash Script, and JavaScript frameworks (preferred). - Strong troubleshooting and stakeholder collaboration abilities. - Understanding of email marketing best practices and deliverability. Roles and Responsibilities: - Develop responsive email templates and optimize landing pages following industry best practices. - Customize forms, landing pages, and campaign components using marketing automation tool APIs. - Configure and implement campaign workflows utilizing tools like Marketo. - Perform quality assurance tests across various devices and platforms using tools like Litmus or EmailOnAcid. - Brainstorm campaign concepts in collaboration with creative and marketing teams. - Advise internal stakeholders and clients on front-end development best practices. - Resolve technical issues promptly and efficiently. - Propose enhancements to clients" digital assets in line with business goals. - Manage project data in project management systems. - Contribute to innovation and strategy in creative team meetings. - Stay abreast of industry trends in email marketing and automation.,
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
haryana
On-site
As a QA professional, you should have experience working in complex, agile production environments and possess expertise in QA & application testing including regression and user-acceptance testing. Your exposure should extend to digital assets such as websites, videos, and emailers (responsive), along with proficiency in implementing test scenarios and processes. It is essential to be well-versed in defect logging and management tools like JIRA, testing methodologies, and the review process. Familiarity with VEEVA CRM digital products like edetail/idetail is desirable, as well as experience with Web Accessibility standards, cross-browser testing, multi-OS, multi-device testing, and using plug-ins to minimize defects across digital assets. Your meticulous attention to detail and zero-defect mindset will be key in your role, where you will collaborate with the team to build and implement improvement mechanisms to reduce defects both internally and externally. Understanding the business requirements and project scope for QA is crucial, as you will be responsible for developing and executing QA plans to meet business objectives, adopting best practices, and tracking KPIs/SLAs. Setting processes, documentation (Checklist), and quality assurance standards will also fall within your purview, along with logging defects against brand guidelines, themes, technical specifications, and functionality verification. Effective communication with the team and stakeholders, as well as compliance with defect tracking and management processes, will be essential for project success. Your role will also involve ensuring timely completion of technical and non-technical trainings, prioritizing tasks, adhering to schedules, and delivering high-quality assets. Being a self-starter who requires minimal supervision for day-to-day task management and project delivery is crucial for this position. In terms of requirements, you should be proficient in production planning, team scheduling, functional requirements, checklists & documentation, UI & compatibility testing, functional, performance, and UAT testing, as well as quality lifecycle management. Good communication skills and the ability to coordinate with onsite/cross-functional teams are essential, along with hands-on experience in testing for print, web, and mobile (responsive design) to ensure high-quality assurance. Familiarity with tools such as Litmus, Email on Acid, Pre-flight, and Browserstack will also be beneficial for your role. In return for your expertise and contributions, you will be offered insurance benefits, holistic wellness programs, a global footprint, and cab facilities.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
As a Front-End Developer specializing in email coding and web support, you will play a crucial role in building high-quality, responsive, and accessible HTML emails that drive marketing performance. You will also collaborate with designers, copywriters, and project managers to bring campaigns to life from concept to deployment. Your attention to detail, ability to work cross-functionally, and thrive in a fast-paced creative environment will be key assets in this role. Your responsibilities will include developing responsive and mobile-optimized HTML emails aligned with brand guidelines and industry best practices. You will translate Figma/PSD designs into pixel-perfect emails across various email clients and platforms, implement dynamic content and personalization, conduct thorough QA testing, and manage content in ESPs such as Salesforce Marketing Cloud, Adobe Campaign, Mailchimp, and Braze. Staying current with email standards, accessibility, and compliance regulations will also be essential in this role. To excel in this position, you should have hands-on experience in coding responsive HTML emails, proficiency in HTML5, CSS3, and experience with Dreamweaver or Visual Studio Code. A strong understanding of cross-client email rendering, familiarity with email scripting for personalization, and experience working within email platforms are required. Additionally, you should possess the ability to manage multiple projects, deliver high-quality work under tight deadlines, and problem-solve creatively. Collaboration across functions and adjusting to various brand styles will be part of your daily routine. Preferred qualifications for this role include experience in developing responsive landing pages, microsites, or web banners, a foundation in JavaScript/jQuery, familiarity with CMS platforms and version control, and basic understanding of SEO and web accessibility standards. Knowledge of backend technologies like PHP or MySQL, exposure to modular design systems or frameworks, and an interest in emerging tools and technologies will be advantageous. Joining our team will provide you with the opportunity to work with global brands across diverse industries and markets. You will be part of a creative and collaborative team that values innovation and quality. Competitive compensation, flexible work arrangements, and professional development opportunities are some of the benefits you can expect. Additionally, you will have access to cutting-edge tools, marketing tech, and continuous learning programs. Our corporate security responsibility requires all employees to abide by security policies, ensure the confidentiality and integrity of information, report any suspected security violations or breaches, and complete periodic mandatory security trainings.,
Posted 2 weeks ago
7.0 - 11.0 years
9 - 13 Lacs
Mumbai
Work from Office
About The Role Skill required: Marketing Operations - Braze Customer Engagement Platform Designation: Marketing Platform Auto Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing. What are we looking for Technical Skills: Familiarity with CRM technologies and platforms, including Salesforce, HubSpot, or similar.Analytical Skills: Advanced data analysis skills to interpret CRM performance metrics and make data-driven recommendations.Digital Marketing:Understanding of digital marketing strategies and their integration with CRM efforts.Project Management:Experience in project management and the ability to manage multiple projects simultaneously.CRM Expertise:Proven experience in CRM management, with a deep understanding of CRM platforms and tools.Leadership:Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams.SLA Management:Experience in managing SLAs and ensuring compliance with service standards.Quality Assurance:Ability to implement and enforce quality assurance practices across CRM operations.Data Management:Expertise in data management and segmentation strategies to drive effective CRM campaigns.Process Improvement:Demonstrated ability to drive continuous improvement and optimize CRM processes.Communication:Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders. Roles and Responsibilities: Team Leadership:Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies.Provide guidance and support to team members, facilitating professional development and addressing performance issues.Campaign skills:Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM teamHands on knowledge on Braze CRM platform and good to have Adobe platform skillsKnowledge on email simulator Litmus, Email on Acid etc would be desiredKnowledge on Adobe platforms to support Developers and QCCampaign Oversight:Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etcEnsure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics.SLA Management:Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations.Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly.Quality Assurance:Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management.Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality.Data Management:Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data.Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness.Process Improvement:Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies.Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices.Collaboration and Communication:Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts.Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities.Performance Reporting:Develop and maintain comprehensive reports on CRM campaign performance, SLA adherence, and team productivity.Analyze performance data to identify trends, insights, and areas for improvement.Compliance and Best Practices:Ensure that all CRM activities adhere to legal and regulatory requirements, including data privacy and anti-spam laws.Promote and enforce best practices for CRM operations and customer engagement. Qualification Any Graduation
Posted 3 weeks ago
7.0 - 12.0 years
20 - 30 Lacs
Ahmedabad
Work from Office
Lead CRM campaigns using Braze, configure templates, build queries, manage data integrations, troubleshoot, and guide remote developers. 7-10 years of experience with CRM platforms, SQL, APIs, and data. Required Candidate profile CRM expert with 7-10 years in Braze, SQL, APIs, email troubleshooting, CDP, and people management.
Posted 1 month ago
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